From Universal Cable Productions, Series Premiere Episode Also Garnered 6.2 Million Views Across Multiple Non-Linear Platforms in Advance of Television Debut
LOS ANGELES, March 10, 2017 – The series premiere of E!’s new one-hour scripted drama, “The Arrangement,” delivered a combined L3 audience of 2.2 Million Total Viewers and 1.2 Million Adults 18-49 across all airings on Sunday, March 5. E!’s strong night began with the global phenomenon “Fifty Shades of Grey” at 7:30pm leading into “The Arrangement” at 10pm. In its premiere timeslot on E!, the series debut of “The Arrangement” posted L3 averages of 1.3 Million Total Viewers and 735k Adults 18-49. “The Arrangement” ranks as the second biggest new scripted series launch of 2017 to date among Women 18-34 (294k). The premiere episode aired later in the evening on sister networks Bravo and USA. E!’s basic cable exclusive premiere of “Fifty Shades of Grey” delivered 1.3 Million Total Viewers and 696k A18-49, marking the network’s most-watched movie run in seven years.
As part of its premiere strategy, E! debuted the full episode of “The Arrangement” on a variety of non-linear platforms for two weeks leading up to the television premiere. The episodes garnered more than 6.2 million views across YouTube, Facebook and VOD. E! also participated in a first to market collaboration with Snapchat where the full episode was available to watch on the platform. Across all non-linear and linear platforms combined, the total average audience for “The Arrangement” was 3.4 Million Total Viewers and 2.2 Million Adults 18-49.
"Our launch strategy allowed viewers to sample 'The Arrangement' across every possible platform, and it's been exciting to see the momentum build both leading into Sunday night and following the television premiere," said Adam Stotsky, President, E! "'The Arrangement' tells a dark, complicated Hollywood love story that is rooted in E!'s pop culture and celebrity sweet spot. We will continue to take an innovative approach throughout the season to drive storytelling and deepen viewers' connection to the show."
Starring Josh Henderson (“Dallas”), Christine Evangelista (“The Walking Dead”), Lexa Doig (“Continuum”) and Michael Vartan (“Alias”), “The Arrangement” is a sophisticated drama that presents a mysterious Hollywood love story and reveals the darker side of celebrity. "The Arrangement" builds on the success of E!'s first original scripted series, "The Royals," which was recently picked up for a fourth season.
Produced by Universal Cable Productions, “The Arrangement” pilot, directed by Ken Olin, was written by Jonathan Abrahams (“Mad Men”), who serves as Executive Producer on the series. Jimmy Fox of Main Event Media, Layla Smith and Gregory Lipstone of All3Media America, and director Jonas Pate also serve as Executive Producers.
About E! Entertainment
E! is the only global, multi-platform brand for all things pop culture. The network is currently available to 91 million cable and satellite subscribers in the U.S. "E! News" airs nightly on the network and is the leading multi-platform publisher delivering breaking entertainment news and pop culture coverage 24/7 across all digital and social media. E! programming includes popular series "Keeping Up with the Kardashians," "Total Divas," "Botched," "Hollywood Medium with Tyler Henry," "WAGS," and "Fashion Police," as well as the network's first original scripted series "The Royals." Additionally, E!'s "Live from the Red Carpet" signature events keep fans connected to their favorite stars on pop culture's biggest nights. E! is a network of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. For more corporate information, visit www.nbcuniversal.com.
About Universal Cable Productions:
Universal Cable Productions (UCP) creates innovative and critically acclaimed original scripted and digital content across media platforms for domestic and international distribution. In the U.S., UCP’s programming can be seen across various networks including the Emmy and Golden Globe award-winning drama “Mr. Robot,” “Colony,” “Falling Water,” “Playing House,” “Shooter” and “Suits” on USA Network; “12 Monkeys,” "Incorporated," “Killjoys,” and “The Magicians” on Syfy; “Girlfriends’ Guide To Divorce” and “Imposters” on Bravo; “The Arrangement” and “The Royals” on E!; “Difficult People” on Hulu; and "HarmonQuest" on Seeso. UCP’s content library includes critic and fan favorites such as the Emmy-award winning “Monk” as well as “Psych” and “Battlestar Galactica.” Universal Cable Productions is a part of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies. Follow us @UCPisTV.