Eddie Cunningham currently serves as President of Universal Pictures Home Entertainment. Based in Los Angeles, Mr. Cunningham leads Universal’s global home entertainment operations, including sales, marketing, and distribution for theatrical titles from Universal Pictures and Focus Features, NBC Universal’s television properties, and the group’s original home entertainment content production arm, Universal 1440 Entertainment, as well as for select, third-party production partners, including Paramount Home Entertainment, Mattel and Open Road Films, among many others. He is also responsible for championing Universal’s successful entrée into content acquisition for the home entertainment market.
Presently under Mr. Cunningham’s direction, Universal is aggressively leading the way in exploring innovative technologies and in developing and adapting dynamic new initiatives for the evolving home entertainment arena around the world.
Prior to assuming his global responsibilities, he served as President, Universal Pictures International Entertainment, a role he held since 2006. In that capacity, Mr. Cunningham spent eight years spearheading international business growth opportunities for the division, overseeing the Company’s home entertainment activities across Europe, Asia and Latin America. During that time, he elevated Universal to market leader in a majority of operational territories and introduced ground-breaking, non-traditional growth initiatives in the international home entertainment sector.
Prior to this role, he was Chairman of U.K. Operations and Regional Managing Director for the Australia, New Zealand and the Nordic countries. He began his association with Universal in 1994, working as Managing Director of Polygram’s U.K. home entertainment business and budget music labels, preceding the acquisition by Universal Pictures in 1999.
Before joining Universal, Mr. Cunningham held a number of roles in retail and distribution. He acted as an operating board member of the Woolworths retail business and Commercial Director of Entertainment U.K., the biggest entertainment software wholesaler/distributor in the world.
Mr. Cunningham currently serves on the Board of Directors of Universal’s joint venture with Sony Pictures Home Entertainment in Australia and the Nordics. Additionally, he is a Board member of the Digital Entertainment Group.