Krishan Bhatia serves as Executive Vice President, Business Operations & Strategy for NBCUniversal’s Advertising Sales division, reporting to Linda Yaccarino, Chairman, Advertising Sales & Partnerships. Bhatia oversees the division’s product capabilities, technology platforms and operations as well as the strategy, insights & measurement and partnership functions — spanning its TV and digital portfolio.
Bhatia leads the company's digital and advanced advertising offerings, under the "AdSmart" umbrella, including programmatic, addressable and linear optimization capabilities. He also manages the company’s advertising partnerships, including with Amazon, Apple, Comcast/FreeWheel, Google/YouTube, Hulu, Sky Media, Snap, Twitter, Verizon Media and Vox.
Bhatia took on his role at NBCUniversal after Comcast acquired the company in 2011 and initially led the integration of Comcast's and NBCUniversal's digital advertising businesses. He joined Comcast in 2005 as a founding executive team member of Comcast Interactive Media, where he played an instrumental role in creating and growing the digital media business for Comcast through acquisitions and partnerships.
Prior to Comcast, Bhatia was a Principal with Booz Allen Hamilton’s Global Media & Entertainment Practice in New York, advising many of the world's leading media and technology companies.
Bhatia serves as a board member of OpenAP, TrustX, IAB, Digital Content Next (DCN) and the Trustworthy Accountability Group (TAG).