Krishan Bhatia serves as Executive Vice President, Business Operations & Strategy for NBCUniversal’s Advertising Sales division, reporting to Linda Yaccarino, Chairman, Advertising Sales & Partnerships. Bhatia oversees the division’s product capabilities, technology platforms and operations as well as the strategy, insights & measurement and partnership functions — spanning its TV and digital portfolio.

Bhatia leads the company's digital and advanced advertising offerings, under the "AdSmart" umbrella, including programmatic, addressable and linear optimization capab...