Len Fogge was named President, Marketing & Digital, NBC Entertainment, in August 2011. Most recently, Fogge had been Executive Vice President, Creative, Marketing, Research, & Digital Media for Showtime Networks.
Fogge is responsible for leading all strategy, branding, creative, paid media, digital/social media and partnership marketing initiatives for NBC’s Primetime, Daytime and Late Night dayparts.
At Showtime, Fogge oversaw all of the company’s creative, including its in-house agency, Red Group. In addition, he supervised consumer and trade advertising, online and direct marketing, and media and consumer promotions. He also oversaw Showtime Networks’ Digital Media (including its website, SHO.com), Research, Affiliate Communications and Program Planning and Scheduling areas. He joined the company in 1996, and under his leadership, Showtime Networks created innovative, award-winning and multi-million dollar integrated marketing, advertising and promotional campaigns for the network’s critically acclaimed hit series, including “Dexter,” “Weeds,” “The Big C,” “The Tudors,” “Californication,” “Nurse Jackie,” “Shameless” and “The Borgias.”
Fogge served on the Cable Television Advertising and Marketing (CTAM) board, which he chaired for two years, and also on the CTAM Education Foundation board. He was co-chair of the planning committee for CTAM’s annual “Summit” in 2001, and Chairman of the Mark Awards Committee from 1997-99. He received the prestigious 2002 Vanguard Award for Marketing, one of the cable industry’s highest honors, was named “Best Marketer” in 2003 and 2005 by CableFAX, and has received numerous Andy, Promax, BDA and CTAM Mark Awards, including the 2010 CTAM Hall of Fame award for the marketing of “Weeds.”
Fogge honed his skills in entertainment marketing during his time at Grey Entertainment, where he rose through the ranks, eventually being appointed its President. He was instrumental in building Grey into the largest entertainment advertising agency in the United States. Fogge’s work included advertising for films from Warner Bros. and Columbia Pictures, as well as for Broadway shows, including “M. Butterfly” and “Cat on a Hot Tin Roof.”
In addition, Fogge also was responsible for entertainment and media accounts, most notably for the ABC Networks (“thirtysomething,” “Roseanne” and “NYPD Blue”), People and InStyle magazines and Radio City Music Hall.