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‘THE TONIGHT SHOW’ RANKS AS THE SEASON’S #1 MOST-SOCIAL LATE-NIGHT PROGRAM ACROSS ALL OF TV

In Linear Nielsens, “Tonight” & "Late Night" Match Their Highest Weeklong 18-49 Ratings in a Non-NFL Week Since July

Fallon Scores His Best Monday Rating & Top Non-NFL Thursday Result in 18-49 in More Than Four Months

NEW YORK — Oct. 27, 2020 — “The Tonight Show Starring Jimmy Fallon” is leading the 2020-21 late-night season to date as the #1 most-social program across all of TV, having generated 11.9 million Total interactions. This leads the next closest competitor by 3.3 million Total Interactions (Source: Nielsen Social Content Ratings; Linear Window; 9/21/20-10/25/20; All Series).

Since its season premiere on Sept. 21, “Tonight” has accumulated the #1 most content responses (34 million), comments (922,000), shares (3.6 million), and new fans (1.4 million) among all TV shows across Facebook, Twitter, Instagram, and YouTube (Source: ListenFirst Media Brand Rankings, LF // TV UNIVERSE // EPISODIC; Content Responses, Comments, Shares, New Fans; Brand Type: TV Shows; 9/21/20-10/25/20).

In linear ratings for the week of Oct. 19-23, “Tonight” delivered a 0.26 rating in adults 18-49 and 1.401 million viewers. Excluding a week boosted by a primetime NFL lead-in, this equals “Tonight’s” top 18-49 average in “live plus same day” Nielsen ratings since the week of July 27-31 (0.27).

At 12:35 a.m. ET, “Late Night with Seth Meyers” averaged a 0.14 in adults 18-49 and 886,000 viewers overall. Excluding the week of the NFL boost, this matched “Late Night’s” highest 18-49 average since the week of July 27-31 (0.16) and was its top total-viewer result since July 20-24 (897,000).

On Monday of last week, following the season premiere of “The Voice” in primetime, “Tonight” scored a 0.30 rating in 18-49, the show’s high for any night of the week without an NFL or debate lead-in since Tuesday, July 28 (0.31), and its best Monday since June 1 (0.37). In total viewers, the 1.514 million for the Oct. 19 telecast was a Monday high since July 13 (1.587 million).

And on Thursday following the Presidential Debate, “Tonight” delivered a 0.34 rating, its high for a Thursday without an NFL lead-in since June 16 (0.34). The last time a Thursday “Tonight” topped that 0.34 rating without an NFL lead-in was April 23 (0.35). In total viewers, Thursday’s audience of 1.551 million persons made this the most-watched Thursday “Tonight” without an NFL lead-in since July 30 (1.553 million).

LATE-NIGHT WEEKLY AVERAGES
(According to viewing figures from Nielsen Media Research for the week of Oct. 19-23. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.26 rating, 3 share
CBS “Late Show,” 0.31/3
ABC “Kimmel,” 0.25/2 *

12:05-12:35 a.m. ET
ABC “Nightline,” 0.16/2

12:35-1:35 a.m. ET
NBC “Late Night,” 0.14/2 *
CBS “Late Late Show,” 0.16/2 *

1:35-2:05 a.m. ET
NBC “A Little Late with Lilly Singh,” 0.10/2 (R) *

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 1.401 million viewers
CBS “Late Show,” 2.393 million viewers
ABC “Kimmel,” 1.484 million viewers *

12:05-12:35 a.m. ET
ABC “Nightline,” 0.864 million viewers

12:35-1:35 a.m. ET
NBC “Late Night,” 0.886 million viewers *
CBS “The Late Late Show,” 0.940 million viewers *

1:35-2:05 a.m. ET
NBC “A Little Late with Lilly Singh,” 0.493 million viewers (R) *

* Friday’s “Kimmel” and “Late Night” were encores, and NBC’s Friday rebroadcasts are excluded from these averages. Monday and Tuesday editions of “The Late Late Show” were rebroadcasts and are also excluded.

SEASON AVERAGES

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.26 rating, 3 share
CBS “Late Show,” 0.33/3
ABC “Kimmel,” 0.31/3

12:35-1:05 a.m. ET
ABC “Nightline,” 0.19/2

12:35-1:35 a.m. ET
NBC “Late Night,” 0.15/2
CBS “The Late Late Show,” 0.14/2

1:35-2:05 a.m. ET
NBC “A Little Late with Lilly Singh,” 0.09/2

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 1.452 million viewers
CBS “Late Show,” 2.773 million viewers
ABC “Kimmel,” 1.646 million viewers

12:35-1:05 a.m. ET
ABC “Nightline,” 0.948 million viewers

12:35-1:35 a.m. ET
NBC “Late Night,” 0.969 million viewers
CBS “The Late Late Show,” 0.931 million viewers

1:35-2:05 a.m. ET
NBC “A Little Late with Lilly Singh,” 0.479 million viewers

SELECTED CABLE RESULTS, WEEK OF OCT. 19-23

NATIONAL ADULT 18-49 RATING

Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.15 **

TBS, 11-11:30 p.m., “Conan,” 0.12 (R)

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.29
Adult Swim, 12:30-1:30 a.m. ET, 0.19

Each adult 18-49 rating point equals 1.29 million viewers.

TOTAL VIEWERS

Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.521 million viewers **

TBS, 11-11:30 p.m., “Conan,” 0.314 million viewers (R)

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.587 million viewers
Adult Swim, 12:30-1:30 a.m. ET, 0.403 million viewers

** Monday’s “Daily Show” was an encore.

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Media contact:
Tom Bierbaum, 814/452-2091

Tom.Bierbaum@nbcuni.com