News

‘THIS IS US’ IS THE WEEK’S #1 ENTERTAINMENT SHOW IN 18-49, NBC GRABS 5 OF THE TOP 10 IN TOTAL VIEWERS FOR THE WEEK OF NOV. 26-DEC. 2

In Viewers, “Sunday Night Football,” Two Editions of “The Voice,” “This Is Us” & “Christmas in Rockefeller Center” Rank Among the Top 10 Primetime Shows on the Big 4 Nets

NBC Finishes #2 for the Week in 18-49 and Total Viewers

On Monday, “Voice” Grows +14% in Total Viewers, “Manifest” Increases by +7%; NBC Is #1 for the Night Excluding Sports in Every Key Measure

L+3: “Manifest” Earns Monday Night’s Biggest L+3 Lift in 18-49 Rating

Tuesday’s "This Is Us" Jumps +17% Week to Week in 18-49, In Total Viewers Hits Its High Since Premiere Week; "Voice" Grows +16% in Viewers to Its High Since Debut Week; “New Amsterdam” Wins at 10

L+3: “This Is Us” Is the Biggest L+3 Gainer of the Night in 18-49 Rating, “New Amsterdam” Delivers the Top Total-Viewer Lift

"Christmas in Rockefeller Center" Ranks #1 Wednesday in Total Viewers, Is the Most-Watched Christmas Special of the Past Year; "Legendary Christmas" Finishes #1 at 10 in Viewers

L+3: Thursday’s “SVU” Grows +105%, Captures the Night’s Biggest Lifts on the Big 4 in 18-49 Percentage & Rating

Chargers-Steelers “Sunday Night Football” Scores the Nightlong Win in Every Key Ratings Measure

UNIVERSAL CITY, Calif. — Dec. 4, 2018 — “This Is Us” has scored as the #1 entertainment telecast of the Nov. 26-Dec. 2 week in the key demographic of adults 18-49, while NBC shows have accounted for five of the week’s top 10 primetime programs on the Big 4 networks in total viewers, according to “live plus same day” viewership figures from Nielsen Media Research.

NBC finished #2 for the primetime ratings week of Nov. 26-Dec. 2 in adults 18-49, adults 25-54, adults 18-34 and total viewers.

In 18-49, “This Is Us” ranked as the week’s #1 entertainment program and was the #4 primetime Big 4 telecast behind three sports programs, including NBC’s #2 “Sunday Night Football” (rankings exclude sports pre- and post-game shows).

In total viewers, NBC accounted for five of the top 10 with “Sunday Night Football,” #2; Monday and Tuesday editions of “The Voice,” #4-5 respectively (and the week’s #1-2 alternative programs); “This Is Us,” #6 (and the week’s most-watched scripted program); and “Christmas in Rockefeller Center,” #10 (and most-watched Christmas special of the past year).

Season to date, NBC ranks #1 among ABC, CBS, NBC and Fox in adults 18-49, adults 25-54, adults 18-34 and all key adult-female demographics. In total viewers, NBC is also #1 and leading at this point in the season for the first time in 19 years, since 1999.

Weekly ratings are “live plus same day” figures from Nielsen Media Research unless otherwise noted. Season-to-date ratings are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”

Week 10 Averages

Adult 18-49 Rating, “live plus same day,” Nov. 26-Dec. 2

Fox…2.3

NBC…1.5

CBS…0.9

ABC…0.9

CW…0.3

Total Viewers

Fox…8.3 million

NBC…6.9 million

CBS…6.2 million

ABC…4.1 million

CW…1.1 million

Season-to-Date Averages

Adult 18-49 Rating, “Most Current”

NBC…2.2

Fox…2.0

CBS…1.5

ABC…1.3

CW…0.5

Total Viewers

NBC…9.1 million

CBS…9.0 million

Fox…7.2 million

ABC…5.9 million

CW…1.4 million

NBC highlights for the week of Nov. 26-Dec. 2:

Monday

NBC ranked as the #1 Big 4 network of the night in adults 18-49, adults 25-54, total viewers and every other key measure.

“The Voice” (1.6 rating in 18-49, 9.4 million viewers overall from 8-10 p.m. ET) grew +14% week to week in 18-49 (1.6 vs. 1.4) and +1.5 million persons or +19% in total viewers (9.4 million vs. 7.9 million), to deliver its most-watched telecast since Oct. 29 (9.456 million) and rank as the #1 show of the night on the Big 4 networks in adults 18-49, total viewers and every other key measure.

“Live Plus Three Day” Ratings: “The Voice” increased by +14% in 18-49 (from a 1.61 rating to a 1.84) and +1.2 million viewers overall (9.4 million to 10.6 million) going from “live plus same day” Nielsens to L+3.

“Live Plus Seven Day” Ratings: Monday’s “The Voice” has grown by +23% in 18-49 rating going from L+SD to L+7 (from a 1.88 to a 2.32) and +1.9 million viewers overall (9.5 million to 11.4 million). When projected seven-day non-linear viewing is included, the “Voice” 18-49 rating increases to a 2.64.

Upscale: Monday’s “Voice” is delivering a solidly upscale audience, indexing at a 106 among adults 18-49 living in homes with $100K+ incomes.

“Manifest” (1.1 rating in 18-49, 6.0 million viewers overall from 10-11 p.m. ET) won the 10 p.m. hour among the ABC, CBS and NBC dramas in adults 18-49 and adults 25-54. “Manifest” retained 100% week to week in 18-49 (1.1 vs. 1.1) and grew +7% in total viewers (6.0 million vs. 5.6 million). L+3: “Manifest” grew by +95% in 18-49 (from a 1.09 rating to a 2.13) and +4.3 million viewers overall (6.0 million to 10.3 million) going from L+SD to L+3, for the biggest lift of the night on the Big 4 in 18-49 rating. L+7: “Manifest” has increased by +116% in 18-49 rating going from L+SD to L+7 (from a 1.54 to a 3.33) and +7.0 million viewers overall (7.6 million to 14.6 million). The gain of +1.79 rating points in 18-49 is the #2 biggest L+7 lift on television this season (behind only “This Is Us”) and the increase of +7.0 million viewers is television’s biggest L+7 gain. When projected seven-day non-linear viewing is included, the “Manifest” 18-49 rating grows to a 4.39, a +185% increase on the show’s 1.54 L+SD figure. Upscale: “Manifest” is generating a strong upscale audience, indexing at a 116 among adults 18-49 living in homes with $100K+ incomes.

Tuesday

NBC won the night among the Big 4 networks in adults 18-49, total viewers and every other key demographic, with a nightlong +45% margin of victory in adults 18-49 (1.6 vs. 1.1 for #2 CBS) and +1.7 million persons in total viewers (8.3 million vs. CBS’ 6.6 million).

“The Voice” (1.5 rating in 18-49, 9.6 million viewers overall from 8-9 p.m. ET) ranked as the #1 show of the night on the Big 4 networks in total viewers, as it grew by +7% week to week in 18-49 (1.5 vs. 1.4) and +16% or more than +1.3 million persons in total viewers (9.6 million vs. 8.2 million) to generate the show’s most-watched Tuesday telecast since premiere week (9.897 million on Sept. 25). “Voice” won the 8 p.m. hour in total viewers versus CBS’ encore of “Rudolph the Red-Nosed Reindeer” by +1.4 million viewers (9.568 million vs. 8.147 million). L+3: “Voice” increased by +13% in 18-49 (1.52 to 1.71) and +995,000 viewers overall (9.6 million to 10.6 million) going from L+SD to L+3 Nielsens. L+7: Tuesday’s “Voice” has grown by +24% in 18-49 rating going from L+SD to L+7 (from a 1.78 to a 2.21) and +1.8 million viewers overall (9.1 million to 10.9 million). With the addition of projected seven-day non-linear ratings, the Tuesday “Voice” 18-49 figure increases to a 2.62. Upscale: Tuesday’s “Voice” is delivering a solidly upscale audience, indexing at a 109 among adults 18-49 living in homes with $100K+ incomes.

The fall finale of “This Is Us” (2.1 rating in 18-49, 9.0 million viewers overall from 9-10:01 p.m. ET) equaled the show’s 18-49 high since Oct. 16 (2.2) and delivered its most-watched episode since its Sept. 25 season premiere (8.919 million), increasing week to week by +17% in 18-49 (2.1 vs. 1.8) and +14% in total viewers (9.0 million vs. 7.9 million). “Us” won the timeslot among the Big 4 networks in nine of nine key demographics, plus total viewers and was the #1 show of the night in adults 18-49, as well as adults 18-34, adults 25-54 and all key adult-female demos. L+3: “This Is Us” grew by +61% in 18-49 (2.06 to 3.31) and more than +3.8 million viewers overall (9.0 million to 12.8 million) going from L+SD to L+3 Nielsens, for the largest L+3 lift of the night in adult 18-49 rating. L+7: “This Is Us” is increasing by +80% in 18-49 rating (from a 2.30 to a 4.13) and +5.5 million viewers overall (9.0 million to 14.5 million) going from L+SD to L+7. The gain of +1.83 rating points in 18-49 is the #1 strongest average L+7 lift on television this season and the increase of +5.5 million viewers is television’s #3 biggest L+7 gain. When projected seven-day non-linear viewing is included, the “Us” 18-49 rating grows to a 5.86, a +155% increase on its 2.30 L+SD result. Upscale: “This Is Us” is generating powerful high-income and high-education audiences, indexing at a 134 among adults 18-49 living in homes with $100K+ incomes, to rank #4 among entertainment shows on the Big 4, and a 141 among adults 18-49 with four or more years of college, to rank #3.

The fall finale of “New Amsterdam” (1.1 rating in 18-49, 6.3 million viewers overall from 10:01-11 p.m. ET) maintained 100% week to week in 18-49 (1.1 vs. 1.1) and grew +8% in total viewers (6.3 million vs. 5.8 million) to generate the show’s most-watched episode since Oct. 30 (6.7 million). “New Amsterdam” won the timeslot among the ABC, CBS and NBC dramas in adults 18-49 by a +38% margin (1.1 vs. 0.8 for ABC’s “The Rookie”), and also ranked #1 in adults 25-54 and total viewers. L+3: “New Amsterdam” increased by +79% in 18-49 (1.12 to 2.01) and +4.0 million viewers overall (6.3 million to 10.3 million) going from L+SD to L+3 Nielsens, for the biggest lift of the night on the Big 4 in total viewers. L+7: “New Amsterdam” has grown by +94% in 18-49 rating (from a 1.39 to a 2.69) and +5.3 million viewers overall (6.9 million to 12.2 million) going from L+SD to L+7. The gain of +5.4 million viewers is the #4 biggest L+7 lift on television so far this season. When projected seven-day non-linear viewing is included, the “New Amsterdam” 18-49 rating increases to a 3.47, a +150% increase on the show’s L+SD figure of a 1.39. Upscale: “New Amsterdam” is attracting a strong upscale audience, indexing at a 115 among adults 18-49 in $100K+ homes. Among adults 18-49 with four or more years of college, “New Amsterdam” is also indexing at a 115.

Wednesday

NBC won Wednesday in total viewers, with “Christmas in Rockefeller Center” and “A Legendary Christmas with John and Chrissy” taking all six of the night’s primetime half-hours.

“Christmas in Rockefeller Center” (1.3 rating in 18-49, 8.4 million viewers overall from 8-10 p.m. ET) ruled as the #1 show of the night on the Big 4 networks in total viewers and is the most-watched primetime Christmas special on the Big 4 networks in the year since the 2017 “Christmas in Rockefeller Center” telecast, topping the prior night’s encore of “Rudolph the Red-Nosed Reindeer” (8.4 million vs. 8.1 million). The special equaled NBC’s highest in-season 18-49 rating in the timeslot since April 18 (1.4), while growing by +30% versus NBC’s average for the timeslot last season (1.3 vs. 1.0, L+SD non-sports) and by +51% in total viewers (8.4 million vs. 5.6 million).

“A Legendary Christmas with John and Chrissy” (0.8 rating in 18-49, 4.3 million viewers overall from 10-11 p.m. ET) won the timeslot among ABC, CBS and NBC in total viewers and tied for #1 in adults 18-49 and adults 25-54. “Legendary” took the hour in total viewers by a margin of +25% (4.343 million vs. 3.465 million for ABC’s “A Million Little Things”) and also ranked #1 or tied for #1 among ABC, CBS and NBC in women 18-34 and all key adult-male demos.

Thursday

“LEGO® Jurassic World: The Secret Exhibit” averaged a 0.5 rating in 18-49 and 2.1 million viewers overall from 8-8:30 p.m. ET. A second half-hour of “LEGO® Jurassic World: The Secret Exhibit” averaged a 0.4 rating in 18-49 and 1.5 million viewers overall from 8:30-9 p.m. ET. L+3: The first half-hour increased by +18% in 18-49 (0.51 to 0.60) and +300,000 viewers overall (2.1 million to 2.4 million) going from L+SD to L+3 Nielsens and the second half-hour grew by +21% (0.39 to 0.47) and +254,000 viewers (1.5 million to 1.7 million).

“Will & Grace” (0.6 rating in 18-49, 2.8 million viewers overall from 9-9:31 p.m. ET) grew by +50% versus its lead-in in 18-49 and +87% in total viewers. L+3: “Will & Grace” increased by +83% in 18-49 (0.64 to 1.17) and +1.7 million viewers overall (2.8 million to 4.5 million) going from L+SD to L+3 Nielsens. L+7: “Will & Grace” has grown by +99% in 18-49 rating this season going from L+SD to L+7 (0.85 to a 1.69) and +2.5 million viewers overall (3.4 million to 5.9 million). With the addition of projected seven-day non-linear ratings, the “Will & Grace” 18-49 average increases to a 2.06, a +142% gain versus the show’s L+SD 0.85. Upscale: “Will & Grace” is delivering powerful high-income and high-education audiences, indexing at a 132 among adults 18-49 living in homes with $100K+ incomes, to rank #5 among entertainment shows on the Big 4 nets, and a 139 among adults 18-49 with four or more years of college, to rank #4.

“I Feel Bad” (0.4 rating in 18-49, 1.7 million viewers overall from 9:31-10 p.m. ET), with only its second telecast in the last four weeks, retained 94% of its prior telecast in total viewers (1.7 million vs. 1.8 million). L+3: “I Feel Bad” grew by +54% in 18-49 going from L+SD to L+3 (0.41 to 0.63) and +642,000 viewers overall (1.7 million to 2.4 million). L+7: “I Feel Bad” is increasing by +46% in 18-49 rating going from L+SD to L+7 so far this season (from a 0.63 to a 0.92) and +870,000 viewers overall (2.7 million to 3.6 million). With the addition of projected seven-day non-linear ratings, the “I Feel Bad” figure grows to a 1.15, up +83% versus its L+SD 0.63. Upscale: “I Feel Bad” is generating a strong upscale audience, indexing at a 114 among adults 18-49 living in homes with $100K+ incomes. Among adults 18-49 with four or more years of college, “Bad” is indexing at a 122.

“Law & Order: SVU” (0.7 rating in 18-49, 3.9 million viewers overall from 10-11 p.m. ET), despite the prior week’s preemption, retained 97% of the show’s previous result in total viewers (3.9 million vs. 4.0 million). “SVU” grew from its first half-hour to its second, despite the 10 p.m. hour, in adults 18-49, adults 25-54 and total viewers, while rival programming on ABC and CBS declined in all three measures. L+3: “SVU” increased by +105% in 18-49 (0.75 to 1.54) and +2.9 million viewers overall (3.9 million to 6.7 million) going from L+SD to L+3 Nielsens, for the biggest lifts of the night on the Big 4 in 18-49 rating and percentage. L+7: “SVU” has grown by +107% this season in 18-49 rating going from L+SD to L+7 (from a 0.95 to a 1.97) and more than +3.1 million viewers overall (4.5 million to 7.6 million). When projected seven-day non-linear viewing is included, the “SVU” 18-49 rating increases to a 2.53, a +166% gain versus the show’s L+SD 0.95.

Friday

“Blindspot” (0.5 rating in 18-49, 2.6 million viewers overall from 8-9 p.m. ET) equaled the show’s highest 18-49 rating since March 30 (0.6), growing +0.1 of a point or +25% versus the show’s prior telecast on Nov. 16 in 18-49 (0.5 vs. 0.4) and +4% in total viewers (2.6 million vs. 2.5 million). L+3: The prior telecast of “Blindspot” increased by +66% in 18-49 (0.44 to 0.73) and +1.2 million viewers overall (2.5 million to 3.7 million) going from L+SD to L+3 Nielsens, for the biggest 18-49 percentage increase on the Big 4 that night. L+7: “Blindspot” is growing by +84% in 18-49 rating going from L+SD to L+7 (from a 0.45 to a 0.83) and +1.5 million viewers overall (2.6 million to 4.1 million). With the addition of projected seven-day non-linear ratings, the “Blindspot” 18-49 figure increases to a 1.05, a +133% gain versus the show’s L+SD 0.45.Upscale: “Blindspot” is generating a significant upscale audience, indexing at a 113 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes). Among adults 18-49 with four or more years of college, “Blindspot” is also delivering a 113 index.

“Midnight, Texas” (0.4 rating in 18-49, 1.8 million viewers overall from 9-10 p.m. ET) retained 100% of its prior telecast on Nov. 16 in 18-49 (0.4 vs. 0.4), despite the previous week’s preemption. L+3: The previous episode of “Midnight” grew by +51% in 18-49 (0.45 to 0.68) and +825,000 viewers overall (2.1 million to 2.9 million) going from L+SD to L+3 Nielsens. L+7: “Midnight, Texas” is increasing by +76% in 18-49 rating going from L+SD to L+7 (from a 0.41 to a 0.72) and +1.1 million viewers overall (2.0 million to 3.1 million). With the addition of projected seven-day linear and non-linear ratings, the “Midnight, Texas” figure grows to a 0.83 in 18-49, an +84% increase versus its L+SD 0.45.

“Dateline NBC” (0.5 rating in 18-49, 0.8 in adults 25-54, 2.8 million viewers overall from 10-11 p.m. ET) maintained 100% of the show’s prior original in 18-49 (0.5 vs. 0.5 on Nov. 16) and 25-54 (0.8 vs. 0.8), to mark the sixth week in a row “Dateline” has held steady at a 0.5 in 18-49 and fifth week in a row it’s maintained a 0.8 in 25-54. L+3: The prior Friday original of “Dateline” on Nov. 16 increased by +56% in 18-49 (0.54 to 0.84) and +1.2 million viewers overall (3.2 million to 4.4 million) going from L+SD to L+3 Nielsens. L+7: Friday’s “Dateline” is growing by +43% this season in 18-49 rating (from a 0.61 to a 0.87) and +1.2 million viewers overall (3.5 million to 4.7 million) going from L+SD to L+7. Upscale: Friday’s “Dateline” is delivering a solid upscale audience, indexing at a 115 among adults 18-49 in $100K+ homes. Among adults 18-49 with four or more years of college, Friday’s “Dateline” is indexing at a 112.

Sunday

NBC Sports coverage of Los Angeles Chargers-Pittsburgh Steelers “Sunday Night Football” (5.4 rating in 18-49, 17.8 million viewers overall from 8:23-11:32 p.m. ET) swept the night in all key ratings measures – adults, men and women 18-34, 18-49 and 25-54, plus total viewers.

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Media contact:

Tom Bierbaum, 814-452-2091

tom.bierbaum@nbcuni.com