News

‘SUNDAY NIGHT FOOTBALL’ IS THE #1 PRIMETIME PROGRAM FOR THE WEEK OF OCT. 12-18 IN 18-49

Season to Date, NBC Ranks #1 in Total Viewers

Monday’s "Ninja Warrior" Matches the Show’s Season High, Up Week-to-Week by +50%; "Dateline" Reports Its Top Monday Rating Since July 20

L+7 Nielsens: “Transplant” Has Delivered the Week’s #1 Biggest L+7 Lift for a Scripted Series With Each of Its First Five Telecasts

The "2020 Billboard Music Awards" Telecast Matches NBC's Top Wednesday Rating with Entertainment Programming in Six Months

“Dateline” Equals Its Highest Friday 18-49 Rating Since May, to Win the Timeslot Among ABC-CBS-NBC

Rams-49ers “Sunday Night Football” Wins Its Highly Competitive Time Period in 10 of 10 Key Ratings Measures

UNIVERSAL CITY, Calif. — Oct. 20, 2020 — NBC has averaged a 1.0 rating in adults 18-49 and 4.5 million viewers overall for the primetime ratings week of Oct. 12-18, led by the week’s #1 primetime show in adults 18-49, “NBC Sunday Night Football,” according to “live plus same day” ratings from Nielsen Media Research.

Sunday’s Rams-49ers “SNF” telecast also topped the week among primetime telecasts on the Big 4 networks in adults 25-54, men 25-54 and men 18-49 (excludes primetime segments of afternoon sporting events).

Four weeks into the new season, NBC ranks #1 in total viewers and is tied for #1 in adults 25-54.

Weekly ratings are “live plus same day” figures from Nielsen Media Research unless otherwise noted. Summer-to-date and Season-to-date ratings are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”

Week 4 Averages

Adult 18-49 Rating, “live plus same day,” Oct. 12-18

Fox…1.4

CBS…1.1

NBC…1.0

ABC…0.9

CW…0.1

Total Viewers

Fox…5.2 million

CBS…4.9 million

ABC…4.6 million

NBC…4.5 million

CW…0.7 million

2020-21 Season Averages

Adult 18-49 Rating, “Most Current”

ABC…1.2

Fox…1.2

NBC…1.1

CBS…1.0

CW…0.1

Total Viewers

NBC…5.1 million

ABC…5.1 million

CBS…4.6 million

Fox…4.3 million

CW…0.7 million

NBC highlights for the week of Oct. 12-18:

Monday

“American Ninja Warrior” (0.6 rating in 18-49, 3.1 million viewers overall from 8-10:01 p.m. ET) scored the show’s highest 18-49 rating since Sept. 7 (0.6) and matched its season high. Week to week, “Ninja Warrior” grew +0.2 of a point or +50% in 18-49 (0.6 vs. 0.4 from 9-11 p.m.) and up +39% in total viewers (3.1 million vs. 2.2 million), to equal NBC’s best rating in the timeslot, excluding sports, since June 29 (0.6).

“Dateline NBC” (0.4 rating in adults 18-49, 0.6 in adults 25-54, 2.8 million viewers overall from 10:01-11 p.m. ET) equaled the show’s highest Monday 18-49 rating since July 20 (0.5). Versus the show’s prior Monday telecast on Sept. 21, “Dateline” retained 100% in adults 18-49 (0.5 vs. 0.4) and 25-54 (0.6 vs. 0.6). “Dateline” won the timeslot among ABC, CBS and NBC in adults 18-49 and total viewers (excludes Fox’s Major League Baseball coverage).

Tuesday

“The Weakest Link” (0.6 rating in 18-49, 4.2 million viewers overall from 8-9 p.m. ET), versus special Tuesday NFL competition and the season premiere of “The Bachelorette,” maintains or increases its Nielsens from half-hour to half-hour in 10 of 10 key ratings measures.

“Ellen’s Game of Games” (0.5 rating in 18-49, 2.9 million viewers overall from 9-10 p.m. ET), against Bills-Titans NFL competition on CBS and the season premiere of “The Bachelorette” on ABC, maintained or increased its rating from half-hour to half-hour in 10 of 10 key measures – adults, men and women 18-34, 18-49 and 25-54, plus total viewers.

“Transplant” (0.3 rating in 18-49, 2.9 million viewers overall from 10-11 p.m. ET) maintains or increases its Nielsens from half-hour to half-hour in adults 18-49, adults 25-54, adults 18-34, all key adult-female demos and total viewers, despite the 10 p.m. hour. Social: Total activity for the Oct. 13 “Transplant (1,200 Total Interactions) was up +30% versus the prior episode (908,000). Linear L+7 Nielsens: The first five episodes of “Transplant” have each generated that week’s #1 biggest linear lift in L+7 total viewers for a scripted telecast. The most recently measured episode, the Oct. 6 telecast, generated a biggest-yet lift of 2.065 million viewers, and “Transplant” has now increased its L+7 lift with each successive original telecast to date. On the L+7 season-to-date ranker, “Transplant” is the #1 most-watched scripted series of the season.

Wednesday

The “2020 Billboard Music Awards,” hosted by Kelly Clarkson (0.8 rating in 18-49, 3.7 million viewers overall from 8-11 p.m. ET) equaled NBC’s highest Wednesday 18-49 average with entertainment programming in six months, since April 15 (1.2 with season finales of the “Chicago” dramas) and was up +33% versus NBC’s Wednesday season average (0.8 vs. 0.6, L+SD).

For its concluding hour from 10-11 p.m., the “BBMAs” ranked #1 among ABC, CBS and NBC across the board, beating the combined ABC-CBS rating in nine of nine key demographics – adults, men and women 18-34, 18-49 and 25-54. Social: “The Billboard Music Awards” was the #1 most social program across all of television last night, garnering 11.8 million Total Interactions across Facebook, Instagram, & Twitter (Source: Nielsen Social Content Ratings; Linear Window; 10/14/20).

Thursday

From 8-9 p.m. ET, the network aired the NBC News Special “Decision 2020: Trump Town Hall.”

“Connecting…” (0.5 rating in 18-49, 2.3 million viewers overall from 9-9:30 p.m. ET) earned NBC’s highest 18-49 rating in the Thursday 9-9:30 p.m. timeslot, excluding sports, since May 21 (0.5), growing +0.2 of a point or +67% versus the prior week’s series premiere in 18-49 (0.5 vs. 0.3 from 8-8:30 p.m.) and by +35% in total viewers (2.3 million vs. 1.7 million). From 9:30-10 p.m. ET, a second telecast of “Connecting…” averaged a 0.2 rating in 18-49 and 1.0 million viewers overall. Digital / Social: Social activity for the Oct. 15 episodes was up +30% versus the prior week’s series premiere (5,000 Total Interactions vs. 3,800).

“Dateline NBC” (0.3 rating in adults 18-49, 0.5 rating in adults 25-54, 2.4 million viewers overall from 9-11 p.m. ET) grew from its first half-hour to its second by +33% in 18-49 (0.3 to 0.4), +20% in 25-54 and +24% in total viewers (2.2 million to 2.7 million), maintaining or increasing its rating in 10 of 10 key ratings measures.

Friday

A rebroadcast of “American Ninja Warrior” (0.3 rating in 18-49, 1.9 million viewers overall from 8-10 p.m. ET) maintained 100% versus the prior week’s encore in this timeslot in 18-49 (0.3 vs. 0.3, L+SD) and grew +5% in total viewers (1.9 million vs. 1.8 million).

“Dateline NBC” (0.5 rating in adults 18-49, 0.7 in adults 25-54, 2.7 million viewers overall from 10-11 p.m. ET) equaled the show’s Friday high in 18-49 since May 8 (0.6), and won the timeslot among ABC, CBS and NBC in adults 18-49 and adults 25-54. From its first half-hour to its second, “Dateline” grew by +25% in adults 18-49 (0.4 to 0.5), +17% in adults 25-54 (0.6 to 0.7) and +11% in total viewers (2.6 million to 2.9 million).

Sunday

NBC Sports coverage of Los Angeles Rams-San Francisco 49ers “Sunday Night Football” (3.7 rating in 18-49, 12.6 million viewers overall from 8:23-11:05 p.m. ET) won its timeslot among the Big 4 networks in 10 of 10 key ratings measures – adults, men and women 18-34, 18-49 and 25-54, plus total viewers.

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Media contact:

Tom Bierbaum, 814-452-2091

tom.bierbaum@nbcuni.com