News

‘TODAY’ IS #1 FOR 115 WEEKS

TODAY Tops GMA in Key Demo for 115 Straight Weeks, Its Best Demo Streak in Nearly 6 Years

TODAY Wins Across the Board Season-to-Date

TODAY Wins A18-49 Demo for 135 Consecutive Weeks

TODAY Retains Most Total Viewers vs. GMA

NEW YORK – March 13, 2018 – NBC News’ TODAY has won the key A25-54 demo for 115 consecutive weeks, its best demo streak in nearly 6 years. Season-to-date, TODAY is the number-one morning show across the board, beating the competition in total viewers, A25-54 and A18-49. Additionally, TODAY has won the A18-49 demo for 135 straight weeks and continues to retain the most total viewers year-over-year.

TODAY HIGHLIGHTS:

NetHH
Rtg
HH
Shr
P2+
Imps
P18-49
Rtg
P18-49
Imps
P25-54
Rtg
P25-54
Imps
TODAY3.04124,2190.841,0821.251,504
CBS THIS MORNING2.51103,4850.526760.75907
GOOD MORNING AMERICA3.25134,4770.779881.141,374

TODAY averaged 1.504 million A25-54 viewers, leading GMA by +130,000 (+9%) and CBS This Morning by +597,000 (+66%)

  • TODAY has now ranked #1 among A25-54 viewers for 115 consecutive weeks (best streak in almost six years) and 131 of the last 132 weeks
  • TODAY gained +1,000 A25-54 viewers compared to prior week
  • TODAY delivered a 1.25 A25-54 rating, +0.11 points ahead of GMA and +0.50 points more than CBS

TODAY averaged 1.082 million A18-49 viewers, +94,000 (+9%) more than GMA and +406,000 (+60%) higher than CBS

  • Among A18-49 viewers, TODAY has now posted 135 consecutive weekly wins and has finished #1 in 141 of the last 143 weeks and 152 of the last 156 weeks
  • Week-over-week, TODAY’s A18-49 viewership improved by +15,000 (+1%).
  • TODAY’s 0.84 A18-49 rating led GMA by +0.07 points and CBS by +0.32 points

TODAY averaged 4.219 million total viewers, leading CBS This Morning by +734,000 (+24%)

  • Versus the same week last year, TODAY narrowed its total viewer gap vs. GMA by 30% while its advantage over CBS is 47% higher

SEASON-TO-DATE

TODAY ranks #1 among A25-54 viewers

  • Leads GMA by +189,000 and CBS by +610,000

TODAY ranks #1 among A18-49 viewers

  • Leads GMA by +203,000 and CBS by +469,000
  • TODAY’s A18-49 lead over GMA is up 2% vs. last season (+203,000 current vs. 199,000 last season)

TODAY ranks #1 among total viewers

  • Leads GMA by +33,000; best STD P2+ margin vs. GMA since 2011-12.
  • Leads CBS by +771,000

Media contacts

For more information contact:
Elizabeth KushelNBC Newso: (212) 664-1892c: (917) 943-8076e: elizabeth.kushel@nbcuni.com