TODAY Tops GMA in Key Demo for the Month and Week
TODAY Shrinks Total Viewer Gap with GMA Year Over Year and Month Over Month
TODAY Posts Closest Total Viewer Margin Vs. GMA in Seven Years
NEW YORK – July 30, 2019 – NBC News’ TODAY was the number-one morning show for the month of July, topping ABC’s “Good Morning America” in the key A25-54 demo. TODAY has now won the key demo for 47 straight months (187 consecutive weeks), its best streak in nearly seven years. No other morning news show has been number one in the demo for as long a streak.
Additionally, TODAY narrowed the total viewer gap with GMA by 63% year over year and 49% month over month. Season-to-date, TODAY is posting its closest total viewer margin versus GMA in seven years and its biggest lead over CBS in three years.
*Note - TODAY was retitled last Wednesday due to live coverage of Robert Mueller’s Congressional testimony.
JULY 2019 (MONTHLY)
TODAY ranked #1 among A25-54 viewers for the 47th consecutive month
TODAY won its 52nd consecutive month among A18-49 viewers
TODAY averaged 3.438 million total viewers leading CBS by 718,000 (+267%)
WEEK OF JULY 22-28, 2019
|CBS THIS MORNING||0.54||656||0.34||432||2,645|
|GOOD MORNING AMERICA||0.80||963||0.50||648||3,557|
TODAY averaged 1.010 million A25-54 viewers, leading GMA by +47,000 (+5%) and CBS This Morning by +354,000 (+54%)
TODAY averaged 716,000 A18-49 viewers, +68,000 (+11%) ahead of GMA and +284,000 (+66%) higher than CBS
TODAY averaged 3.405 million total viewers leading CBS by +790,000 (+29%)
TODAY ranks #1 among A25-54 and A18-49
TODAY is posting its closest total viewer margin vs. GMA in seven years and its biggest lead over CBS in three years
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