TODAY Tops GMA in Key Demo for the Month and Week, Posting Best Win in 5 Months
TODAY Grows 250k in Total Viewers Vs. Last Month
NEW YORK – November 26, 2019 – NBC News’ TODAY was the number-one morning show for the month of November, topping ABC’s “Good Morning America” in the key A25-54 demo. TODAY has now won the key demo for 51 straight months (202 out of 204 weeks). TODAY posted its best A25-54 advantage over GMA in five months, since June 2019. Additionally, TODAY added a whopping 246k in total viewers versus last month.
TODAY also won in total viewers last Monday and narrowed the gap with GMA by 27% for the week. TODAY was retitled Tuesday, Wednesday and Thursday due to live coverage of the House Impeachment Hearings.
TODAY ranked #1 in A25-54 for the 51st consecutive month
TODAY won its 56th consecutive month among A18-49 viewers
TODAY averaged 3.913 million, leading CBS by +938,000 (+32%)
WEEK OF NOVEMBER 18-24, 2019
|CBS THIS MORNING||0.64||780||0.40||516||2,852|
|GOOD MORNING AMERICA||0.98||1,186||0.62||805||4,017|
TODAY averaged 1.287 million A25-54 viewers, leading GMA by +101,000 (+9%) and CBS This Morning by +507,000 (+65%)
TODAY averaged 961,000 A18-49 viewers, +156,000 (+19%) more than GMA and +445,000 (+86%) higher than CBS
TODAY averaged 3.915 million total viewers, topping CBS by +1.063 million (+37%)
TODAY ranks #1 among both A25-54 and A18-49 viewers
In A18-49, TODAY’s:
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