News

‘TODAY’ WINS MAY SWEEP IN KEY DEMO

TODAY Is #1 in A25-54 for 16 Straight Sweeps; Best Streak in 6 Years

TODAY Posts Closest May Sweep Total Viewer Margin Vs. GMA In 7 Years

TODAY Narrows Total Viewer Gap with GMA By 66% Vs. Year Ago

NEW YORK – May 24, 2019 – NBC News’ TODAY was the number-one morning show for the May 2019 sweep, topping ABC’s “Good Morning America” in the key A25-54 demo. TODAY has now won the key demo for 16 consecutive sweeps, its best streak in six years. TODAY also posted its closest total viewer margin versus GMA in a May sweep in seven years. Additionally, TODAY narrowed the total viewer gap with GMA by a giant 66% compared to the May 2018 sweep.

TODAY HIGHLIGHTS:

ProgramP25-54
Rtg
P25-54
Imps
P18-49
Rtg
P18-49
Imps
P2+
Imps
TODAY1.061,2770.729243,976
CBS THIS MORNING0.637650.415293,074
GOOD MORNING AMERICA0.961,1620.617914,009

 

TODAY ranked #1 in A25-54 for the 16th consecutive sweep

  • TODAY averaged 1.277 million A25-54 viewers, outperforming GMA by +115,000 (+10%) and CBS This Morning by +512,000 (+67%)

TODAY has won 18 consecutive sweeps among A18-49 viewers

  • TODAY averaged 924,000 A25-54 viewers, +133,000 (+17%) higher than GMA and +395,000 (+75%) more than CBS
  • Vs. prior sweep, TODAY improved its A18-49 lead over GMA by 3% and CBS by 4%.
  • Vs. the May 2018 sweep, TODAY grew its A18-49 lead over GMA by 29%.

TODAY averaged 3.976 million total viewers leading CBS by +902,000 (+29%)

  • TODAY pulled to its closest total viewer margin against GMA in a May sweep in seven years and posted its widest lead over CBS in four years
  • VS. prior sweep, TODAY closed the total viewer gap with GMA by 45% and improved its lead over CBS by 8%.
  • Vs. the May 2018 sweep, TODAY narrowed the total viewer gap with GMA by 66% and posted a 14% higher lead over CBS.

Media contacts

For more information contact:

Megan Stackhouse
NBC News
e: megan.stackhouse@nbcuni.com
p: 212-664-6205