E! Delivers More Than 80M Total Engagements Across Linear, Digital and Social for Oscars Sunday, +53% Versus Last Year's Coverage
Los Angeles, CA, February 25, 2019 – “E! Live from the Red Carpet: Oscars 2019,” airing yesterday from 5:00 -7:30 p.m. ET / 2-4:30 PT, delivered significant year on year ratings growth with an average of 1.8M P2+ (+32%) and 631k Adults 18-49 (+11%). Hosted by Ryan Seacrest and Giuliana Rancic, the Oscars pre-show brought fans unparalleled coverage and A-list interviews from one of Hollywood’s biggest nights.
E!’s total engagements across all platforms on Oscars Sunday increased by +53% versus last year, totaling more than 80M engagements, including linear TV viewing, digital page views, video views, and social interactions. E!’s digital reach for the 2019 Oscars was its biggest ever for a major awards show day with a total of 4.4MM uniques accessing content across E!’s digital owned & operated platforms. E! also delivered the network’s most ever page views for “Live from the Red Carpet” with nearly 30M page views, +63% over Oscars 2018.
On social, “E! Live from the Red Carpet: Oscars 2019” ranked as the #1 most social entertainment telecast this month across all of cable (excluding sports & sports-related programs), as well as the #2 most social telecast last night across all of television, behind only ABC’s Oscars telecast.
E!’s comprehensive Oscars coverage continues tonight with “E! News” at 7:00 p.m. ET/PT hosted by Giuliana Rancic and Jason Kennedy, and “Nightly Pop” at 10:30 p.m. ET/PT hosted by Morgan Stewart, Nina Parker and Hunter March.
E!'s "Live From The Red Carpet" is produced by Ryan Seacrest Productions and Wilshire Studios. Ryan Seacrest, Gary Snegaroff, Shaun Smith and Gerry Johnston are executive producers. E!’s “Live from the Red Carpet” airs in more than 160 countries around the globe.
About E! Entertainment
E! is the only global, multi-platform brand for all things pop culture. The network is currently available to 91 million cable and satellite subscribers in the U.S and 161 countries globally. “E! News” airs nightly on the network and is the leading multi-platform publisher delivering breaking entertainment news and pop culture coverage 24/7 across EOnline.com and all digital and social media. E! programming includes popular series "Keeping Up with the Kardashians," "Total Divas," “Total Bellas,” "Botched," "Hollywood Medium with Tyler Henry,” “Very Cavallari” and its newest late night topical series “Busy Tonight.” The brand’s robust digital programming slate includes “E! News’ The Rundown” “Face Forward” and “What The Fashion" on Snapchat. E!’s "Live from the Red Carpet" signature events keep fans connected to their favorite stars on pop culture's biggest nights and E! is now home to “The E! People’s Choice Awards,” the only award show for the people, by the people. E! is a network of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. For more corporate information, visit www.nbcuniversal.com.
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