Second Highest-Rated Day in Network History in Total Viewers (6am-2am)
NEW YORK (November 21, 2019) – On day four of public hearings in the House impeachment inquiry into President Donald Trump, the fifth Democratic presidential debate hosted by MSNBC and The Washington Post delivered 6.6 million total viewers and 1.7 million viewers A25-54, according to Nielsen Fast National data from 9-11:00pm ET. The combination of the impeachment hearings, the debate, as well as pre- and post-debate coverage led MSNBC to its 2nd highest-rated day ever in the network’s 23-year history with 2.75 million total viewers on Wednesday (6am-2am).
During the debate, users spent an average of 43 minutes watching the debate via on-net platforms, according to Adobe Analytics. Across OTT devices NBC News NOW’s users engaged for 72 minutes on average. NBC News’ owned and operated platforms drew increased consumption levels of 14% over the June debate average.
The digital debate content garnered more than 5 million total views, across all platforms and devices. NBC Stay Tuned’s coverage of the debates attracted more than 1.9 million views, 75% under the age of 25.
The debate, sanctioned by the Democratic National Committee, was broadcast from Tyler Perry Studios in Atlanta and co-moderated by Rachel Maddow, Host, The Rachel Maddow Show on MSNBC; Andrea Mitchell, Host, Andrea Mitchell Reports on MSNBC and NBC News Chief Foreign Affairs Correspondent; Kristen Welker, NBC News' White House Correspondent; and Ashley Parker, White House Reporter for The Washington Post.
Wednesday’s debate featured the following ten candidates: former Vice President Joe Biden, Sen. Cory Booker (NJ), Mayor Pete Buttigieg (South Bend, IN), Rep. Tulsi Gabbard (HI), Sen. Kamala D. Harris (CA), Sen. Amy Klobuchar (MN), Sen. Bernie Sanders (VT), businessman Tom Steyer, Sen. Elizabeth Warren (MA), and businessman Andrew Yang.
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