The Internationally Renowned Mexican Singer, Songwriter and Producer will Perform at the Coveted Event and Receive the Special Award for his Artistic Contributions that have Elevated Latin Music throughout the World

[Press: Photos and videos on]

Miami, FL September 24, 2020 –Telemundo and Billboard announced today that world renowned Mexican singer, songwriter, and producer, Armando Manzanero, will be bestowed with the Billboard Lifetime Achievement Award for an exceptional career that spans over six decades and which has taken Latin music to the next level internationally. In addition, the celebrated maestro will perform at the Billboard Latin Music Awards, which will be broadcast live on Telemundo on Wednesday, October 21 starting at 7pm/6c with the glamorous celebrity walk down the red carpet followed at 8pm/7c by the three-hour awards show from the BB&T Center in Sunrise, Florida.

The Billboard Lifetime Achievement Award is granted to an artist with an enduring and exceptional career, who has expanded the reach of Latin music, whose contributions go beyond music and whose influence has had a major impact on Latin music worldwide. Past recipients of the Billboard Lifetime Achievement Award include Flaco Jiménez, Jorge Pinos, Los Lobos, Miguel Bosé, Conjunto Primavera, Carlos Santana, Los Temerarios, Emmanuel, Intocable, José, Andrea Bocelli, Roberto Carlos, Marco Antonio Solís, Ricardo Arjona and Maná.

For more than half a century, Manzanero, a legendary master of romance, has been composing songs which are played constantly on the radio and sung time and again by countless voices around the world. The creator of classic boleros like “Contigo Aprendí”, “Mía”, “Adoro”, and “Esta Tarde Vi Llover,” is still within the world’s songbook at the age of 85.

Born in Merida, Yucatan, the son of one of the founder-musicians of the Típica Yucalpetén band, music was his second nature from the day he came into this world. Manzanero obtained his early musical education at Escuela de Bellas Artes de Merida at the young age of eight, later receiving musical training from maestros like Mario Ruiz Armengol, Chucho Zarzosa and Vicente Garrido, in Mexico City.

He wrote his first song "Nunca en el Mundo" in 1950 and recorded his first album in 1959. In 1969, Carlos Lico placed his ballad "No" at the top of the charts throughout Latin America, so it comes as no surprise that to date he has written over 400 songs and over 50 of them have gained international fame.

His songs have been translated into several languages and have been performed by great artists such as Tony Bennett, Frank Sinatra, Elvis Presley, Eydie Gormé, Johnny Mathis, Paul Mauriat, Elis Regina, Angélica María and Luis Miguel. Manzanero has also produced artists like María Conchita Alonso, Amaya, Dyango, Presuntos Implicados, Luis Miguel and Carlos Cuevas. In addition, he worked for Hollywood in the musical production of "No Sé Tú", the Spanish version of the film "Speechless."

In the 90's, he wrote the soundtracks for soap operas such as Nada Personal and Mirada de Mujer, and in 2000 he recorded the album Duetos, with artists Alejandro Sanz, Malú, Presuntos Implicados, La Barbería del sur, Miguel Bosé, Ariel Roth, Lolita, Café Quijano, La Unión, Cómplices, Lidia, Pancho Céspedes, Ricardo Montaner, Juan Pablo Manzanero, Lucero and Edith Márquez.

A recipient of countless international awards and recognitions, the last time Manzanero reached the Billboard charts was in 1988 with his album 20 Grandes Éxitos, which debuted in sixth place, and most awe-inspiringly, he continues to perform and his songs are still heard, time and again, on the anonymous guitars of serenades throughout the world.

The Billboard Latin Music Awards will coincide with Billboard’s Latin Music Week, a three-day virtual experience dedicated to Latin music, culture, and entertainment. Celebrating its 30th anniversary, the event will take place October 20-23 and will feature intimate artist conversations, industry panels, exclusive performances and more. For more information and to RSVP, visit For the latest news, visit

The Billboard Latin Music Awards will also broadcast simultaneously on Spanish entertainment cable network, Universo and throughout the Americas on Telemundo Internacional. For the latest news, follow the event on and on social media:

BLMA Tweet: .@Manzaneromusica will perform at the @LatinBillboards 2020 on Oct. 21 beginning at 7pm/6c on @Telemundo. #Billboards2020

BLMA FB Post: @armando.manzanerocanche will perform at the @LatinBillboards and will be recognized with the @Billboard Lifetime Achievement Award at this year’s awards which will broadcast LIVE Oct. 21 on @Telemundo starting at 7pm/6c. #Billboards2020

BLMA Instagram Post: @armandomanzaoficial will perform at the @LatinBillboards and will be recognized with the @Billboard Lifetime Achievement Award at this year’s awards which will broadcast LIVE Oct. 21 on @Telemundo starting at 7pm/6c. #Billboards2020

About Billboard

Billboard is the world's most influential music media brand, with an unmatched authority among artists, fans, and the industry. Billboard powers the ultimate global music destination and magazine, featuring unrivaled reporting on music news, issues and trends, the industry’s definitive charts, encompassing the most complete and well-respected database of charts across all music genres. Billboard also produces elite conferences and events which regularly convene the industry and consumers around important conversations - from the annual Power 100 to Women in Music to Pride Summit and more. Billboard is part of MRC Media & Info, a division of diversified global entertainment company MRC.

About MBS Special Events

MBS Special Events is a leading production company specialized in the development, creation, and complete production of many of today’s most important televised live entertainment specials. Under the leadership of Executive Producer Mary Black Suarez, with 30 plus years’ experience spearheading such projects as the Latin American Music Awards, Premio Lo Nuestro and the Billboard Regional Mexican Awards amongst many others, MBS Special Events is producing this edition of the Billboard Latin Music Awards. MBS Special Events is a driving force behind multiple projects with its signature high quality and industry leading services to continue to deliver the best televised special events to its broadcast partners and clients.

About NBCUniversal Telemundo Enterprises

NBCUniversal Telemundo Enterprises is a world-class media company leading the industry in the production and distribution of high-quality Spanish-language content to U.S. Hispanics and audiences around the world. This fast-growing multiplatform portfolio is comprised of the Telemundo Network and Station Group, Telemundo Deportes, Telemundo Noticias, Telemundo Global Studios, Universo and a Digital Enterprises & Emerging Business unit. Telemundo Network features original Spanish-language entertainment, news and sports content reaching 94% of U.S. Hispanic TV households in 210 markets through 28 local stations, 51 affiliates and its national feed. Telemundo also owns WKAQ, a television station that serves viewers in Puerto Rico. Telemundo Deportes is the designated Spanish-language home of two of the world’s most popular sporting events: FIFA World Cup™ through 2026 and the Summer Olympic Games through 2032. Telemundo Global Studios is the company’s domestic and international scripted production unit including Telemundo Studios, Telemundo International Studios, Telemundo International, as well as all the company’s co-production partnerships. As the #1 media company reaching Hispanics and millennials online, the Digital Enterprises & Emerging Business unit distributes original content across multiple platforms, maximizing its exclusive partnerships with properties such as BuzzFeed, Vox, and Snapchat. Through Telemundo Internacional, the largest U.S.-based distributor of Spanish-language content in the world; and Universo, the fastest growing Hispanic entertainment cable network, the company reflects the diverse lifestyle, cultural experience, and language of its expanding audience. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.

# # #


2020 Billboard Latin Music Awards

Claudia Santa Cruz │ Santa Cruz Communications | 786-218-3009 │

Latin Music Week

Gina Sorial | MRC | 310-255-0308 |

Ligia Mallmann | MRC| 310-255-0321 |

For all press releases, downloadable photos and videos of the 2020 Billboard Latin Music Awards, visit and; and connect with us on Instagram, Facebook and Twitter.