Well-Respected Exec Arrives From Hulu Where She Served as VP of Content Development
UNIVERSAL CITY, Calif. – Nov. 16, 2020 – Beatrice Springborn has been named President, Universal Content Productions (UCP), a division of Universal Studio Group. The announcement was made today by Pearlena Igbokwe, Chairman, Universal Studio Group.
“If you want to build a winning team, you have to draft all-star players,” Igbokwe said. “Beatrice has broad industry experience and is one of the town’s most respected executives. The distinctive series that she has championed throughout her career speak to her creative instincts and I’m confident that she is the right person to grow the UCP brand while continuing to position the studio as one of the industry’s leading suppliers of premium television.”
Springborn comes to UCP from Hulu where she served as Vice President of Content Development. Her new purview includes oversight over all aspects of UCP’s award-winning content slate, including “The Umbrella Academy” and the upcoming series “Dr. Death,” “Joe Exotic” and “The Girl From Plainville,” with a primary focus on growing the studio’s production output.
“I have long admired Pearlena's work at UTV and now Universal Studios Group. She and her team approach the business with an entrepreneurial, innovative and creative spirit while Dawn Olmstead and her team built UCP into a studio known for its best-in-class talent and series,” Springborn said. “I’m thrilled to join such an impressive organization that aligns with so much of what I have done and am excited to have the opportunity to further their tremendous growth.
“The last six-and-a-half years at Hulu have been nothing short of life-changing and wonderful. I’ve been so proud and inspired by our work and now I can't wait to be a fan,” continued Springborn. “I’m filled with enormous gratitude for Dana Walden, Peter Rice, Kelly Campbell and, most importantly, Craig Erwich, my biggest advocate and mentor."
During her time at Hulu, Springborn led comedy and drama development, co-productions and casting across the streamer’s acclaimed and award-winning slate of originals. She is known for implementing the creative strategy on strong book-based IP such as the Emmy Award and Golden Globe Award-winning “The Handmaid’s Tale,” “Normal People,” “Little Fires Everywhere,” “The Looming Tower,” “Nine Perfect Strangers,” “Shrill” and “Conversations with Friends.” Her slate also included “The Great,” “Ramy,” “Castle Rock,” “Future Man,” “Pen15,” “Dollface,” “Casual,” “Wu Tang: An American Saga,” “Harlots,” “The First,” and the animated series “Crossing Swords” and “Solar Opposites.”
Additionally, Springborn is no stranger to the Universal Studio Group by having overseen UCP’s “The Act,” which d “Difficult People” along with Universal Television’s “The Mindy Project,” “Four Weddings and a Funeral” and “The Path.” Prior to joining Hulu, she was head of television for Craig Zadan and Neil Meron’s Storyline Entertainment, which had deals with Universal Television and NBC International.
Head Of Corporate Communications And Marketing, Universal Studio Group