News

BRAVO TO FINISH 2018 AS THE #1 CABLE NETWORK AMONG FEMALE VIEWERS FOR THE SECOND CONSECUTIVE YEAR

BRAVO IS PACING TO FINISH 2018 WITH ITS HIGHEST RANKING EVER IN P18-49 & P25-54

Bravo #1 Among Female Viewers

  • Bravo ranks #1 in primetime among F18-49 and F25-54 in cable, +8% and +19% higher, respectively, than any other cable network in these demos. This is the second year in a row Bravo has enjoyed this ranking and is the most dominant ratings win ever among female viewers for the network.
  • Bravo’s +19% F25-54 ratings advantage exceeds last year’s +9% gap and is the largest leadership margin between the #1 and #2 network in F25-54 since 2012.

Network Earns Highest Ranking Ever in P18-49 & P25-54

  • Bravo is pacing to be the #6 ad supported cable network in both P18-49 and P25-54, the highest primetime ranking ever for the network (up from #7 last year) and is pacing to finish in the Top 10 for P18-34.
  • #2 cable network in On-demand viewing and growing +44% year-over-year
    • Nearly 300 million on-demand full episode views across Set-top-box VOD, TV Everywhere, and dMVPD in 2018TD
    • Also generated 109MM live streams, up +109% YoY

Dirty John currently ranks as a Top 5 new ad supported cable scripted series in 2018 with the largest ratings growth

  • Dirty John is pacing as Bravo’s highest rated scripted series ever, averaging 2.4MM total viewers through its first three episodes
  • Largest ratings growth of any new cable scripted series across first three episodes (based on impression volume increase)
  • Drawing new viewers to Bravo: 1 in 4 viewers to the Dirty John season premiere had not watched Bravo in at least the prior month

New Crop of Original Series on-the-rise with Record Setting Seasons

  • Below Deck, Below Deck Mediterranean, Southern Charm and Vanderpump Rules all delivered series highs for their current or most recent seasons
  • In its sixth season, Below Deck is on pace to deliver its best season ever among P18-49, P25-54, and total viewers (2.3MM P2+ on L3).
    • Most recent Below Deck Episode was the highest-rated episode with younger viewers across all of TV on Tuesday Dec 11 (P18-34)
  • In its third season, Below Deck Mediterranean delivered its best season ever among P18-49, P25-54 and total viewers (2.2MM P2+ on L3)
  • In its fifth season, Southern Charm had its best season ever in P18-49, P25-54 and total viewers (2.1MM P2+ on L3).
  • In its sixth season, Vanderpump Rules delivered its most watched season ever among total viewers (2.3MM P2+ on L3).
  • Even more growth from streaming: Southern Charm and Below Deck Mediterranean are Bravo’s two fastest growing series for on-demand TV Everywhere (+87% and 80% season-over-season)

BRAVO

Source: #1 Female Viewers & Highest Rank: Nielsen. 1/01/18-12/16/18 & 12/26/16-12/10/17; L+7 through 12/02/18 blended with L+3 through 12/13/18 and L+SD through 12/16/18; L+7 through 11/26/17 blended with L+3 through 12/07/17 and L+SD through 12/10/17. F18-49, F25-54, P18-49, P25-54, & P18-34. M-Su 8p-11p. Includes ad-supported cable entertainment networks that air in 100% of the daypart. On-Demand: (VOD) DAVD (via Adobe Analytics, Rentrak, YouTube Analytics, dMVPDs: DirecTV Now, Hulu Live, PlayStation Vue, Sling TV, and YouTube TV), STB, dMVPD and OVD (YouTube) data date range = 1/1/18 – 10/31/18 vs. 1/1/17 – 10/31/17. TVE (on and off-domain) date range = 1/1/18 – 11/30/18; (Live) DAVD (via Adobe Analytics and Rentrak), dMVPD and On-Domain TVE Only, 1/1/18 – 10/31/18 vs. 1/1/17 – 10/31/17. Dirty John: Nielsen. 11/25/18-12/9/18. P2+. L+3. Excludes repeats. Largest ratings growth stat based on new scripted series on ad-supported cable entertainment networks only from 1/1/18-12/9/18. Excludes miniseries. Excludes programs with combined eps 1 and 2. New viewers defined as P18-54 viewers who watched episode 101 who did not watch Bravo Total Day in the prior 4 weeks (10/28/18-11/24/18). Below Deck: Nielsen. S6TD (10/2/18-12/11/18). P18-34, P18-49, P25-54, and P2+ as noted. L+3. Excludes repeats. Highest rated-episode stat based on all broadcast and cable programming in prime (8-11p) on 12/11/18. BD Med/S. Charm/Vanderpump: Linear based on Nielsen. BD Med S3 (5/15/18-9/4/18). Southern Charm S5 (4/5/18-7/12/18). Vanderpump S6 (12/4/17-4/30/18). P18-49, P25-54, and P2+ as noted. L+3. Excludes repeats & specials. TVE based on DAVD (via Adobe Analytics), Below Deck Med (S3: 5/16/18 – 11/10/18, S2: 5/3/17 – 10/28/17), Southern Charm (S5: 4/6/18 – 9/24/18, S4: 4/4/17 – 9/22/17).