News

DATELINE NBC IS THE #1 FRIDAY NEWSMAGAZINE ACROSS THE BOARD FOR 3RD QUARTER

Marks Sixth Straight Consecutive Quarter Win

Follows “Dateline” Winning 2019-2020 Broadcast Season

PLUS: All-New Broadcast Airs Tonight at 10pm ET/9pm CT

September 21, 2020 – Dateline NBC is the #1 Friday newsmagazine during the 3rd quarter, topping ABC’s 20/20 by double-digits across the board in all key measurements, including the key news demo A25-54, the key primetime demo A18-49 and total viewers. This marks the sixth consecutive quarter win across the board.

Among A18-49, Dateline averages 646,000 A18-49 viewers, eclipsing 20/20 by +16% (+87,000) and among A25-54, the broadcast notches 898,000 viewers, topping 20/20 by +12% (+99,000).

Additionally, Dateline averages 3.198 million total viewers, leading ABC by +10% (+283,000).

The true-crime original series recently kicked off its 29th season, with all-new episodes airing Mondays and Fridays at 10pm ET, with a limited run of broadcasts on Thursday. Dateline also won the 2019-2020 broadcast season across the board.

Q3 Highlights:

  • Dateline notches 646,000 A18-49 viewers, leading 20/20 by +16% (+87,000)
  • Among A25-54, Dateline averages 898,000 viewers, topping 20/20 by +12% (+99,000).
  • Dateline averages 3.198 million total viewers, topping ABC by +10% (+283,000).
  • This marks the sixth consecutive quarter win across the board.
Total A18-49 A25-54
Net Show 3rd Quarter 2020 Viewers Imps Imps
NBC DATELINE FRIDAY 06/29/2020-09/20/2020 3,198 646 898
ABC 20/20 FRIDAY 06/29/2020-09/20/2020 2,915 559 799

Source: Nielsen National, Most Current, 6/29/2020-9/20/2020 (L+7 through 9/13/2020, L+SD remaining days). Average audience based on all rated telecasts, including repeats.

For more information, contact:

Dominique Cuce
NBC News
212-664-6192
dominique.cuce@nbcuni.com

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Dateline NBC is the longest-running series in NBC primetime history and is in its 29 season. Dateline is anchored by Lester Holt and features correspondents Andrea Canning, Josh Mankiewicz, Keith Morrison and Dennis Murphy. Airing Fridays at 10 p.m. ET/9 p.m. CT, Mondays at 10 p.m. ET/9 p.m. CT and Thursdays, Dateline is the #1 Friday newsmagazine and reaches more than 17 million people every week through its broadcast, and millions more through its social media platforms and podcasts. Additionally, Dateline closed out 2019 as the #1 Friday newsmagazine across the board. David Corvo is the senior executive producer, and Liz Cole is the executive producer.