News

FREEWHEEL INTEGRATES NBC SPOT ON’S OTT INVENTORY INTO ITS STRATA PLATFORM

The NBCUniversal Owned Television Stations division signs multi-year deal with Comcast’s FreeWheel to provide advertisers with full access to
NBC Spot On’s premium OTT/CTV inventory

REMOTE LOCATIONS AROUND THE U.S. – (July 27, 2020) – The NBCUniversal Owned Television Stations (owned stations) division today announced that it has signed a multi-year deal with Comcast’s FreeWheel to make it easier for advertisers to access and transact with NBC Spot On’s premium inventory – across 100% of U.S. DMAs – through the Strata platform. NBC Spot On is the owned stations group advanced video advertising business designed for local/regional CTV and OTT advertisers.

“Our partnership with FreeWheel allows us to double down on our efforts to make NBC Spot On the platform of choice for agencies that want to complement their linear buys with the diversified CTV audience that NBC Spot On can deliver to help advertisers achieve targeted audience reach with precision and scale,” said Shawn Makhijani, SVP of NBC Spot On.

“Connected television continues to grow as a medium and has established itself as a crucial part of the advertising mix. In addition, owned station inventory has never been more attractive to buyers as viewers turn to their local broadcast stations to find out what is happening, day by day, in their communities,” said Mark McKee, CRO of FreeWheel. “We are proud to partner with NBC Spot On to streamline discovery and access to their inventory, as we know it only makes the television platform stronger.”

Effective immediately, FreeWheel’s OTT/CTV advertisers can get access to NBC Spot On’s fully owned or directly purchased, long form, premium inventory to activate complex campaigns across all U.S. DMAs and NBCUniversal’s Regional Sports Network group.

To connect with an NBC Spot On expert visit NBCSpotOn.com and click the "Contact Us" tab. Keep up on Twitter @NBCSPotOn #NBCSpotOn.

About FreeWheel
FreeWheel, A Comcast Company, empowers all segments of The New TV Ecosystem. We are structured to provide the full breadth of solutions the advertising industry needs to achieve their goals. We provide the technology, data enablement and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types and all sales channels, in order to ensure the ultimate goal – results for marketers.

With offices in New York, San Francisco, Chicago, London, Paris, Beijing and across the globe, FreeWheel, A Comcast Company, stands to advocate for the entire industry through the FreeWheel Council for Premium Video. For more information, please visit www.freewheel.com, and follow us on Twitter and LinkedIn.

About NBC Spot On
NBC Spot On, an NBCUniversal Owned Televisions Stations business, enables advertisers to activate complex local and regional OTT/CTV campaigns at scale. As an advanced ad platform built on extensive industry feedback, NBC Spot On is designed to accurately reach clients and advertisers' target audiences while ensuring transparency and brand safety. NBC Spot On is anchored in Comcast NBCUniversal values and powered by local NBC owned stations and experienced sales experts. NBC Spot On's commitment to high-quality content, owned or directly sourced from trusted publisher partners is rooted in the exclusive access to the long-form inventory of NBC and Telemundo Networks, as well as NBCUniversal's premier lifestyle, entertainment, and science fiction cable brands. For more information, visit nbcspoton.com.

About NBCUniversal Owned Television Stations
NBCUniversal Owned Television Stations is the division of NBCUniversal that includes 42 NBC and Telemundo local television stations and subsidiary digital businesses serving 30 markets, a regional news network, multicast networks COZI TV and TeleXitos, and LX, the division’s new TV/streaming network that serves adults 18-45, a group of out-of-home properties, a production company, an in-house marketing and promotions company. The local TV stations can be viewed in 38 percent of U.S. homes and in Puerto Rico, and produce and deliver their local communities compelling and unique local news, real-time weather forecasts, consumer and investigative reports and entertainment programming across all platforms to help keep their English and Spanish-speaking audiences informed anytime and anywhere.

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MEDIA CONTACT
Melissa Castro
954-593-9836
melissa.castro@nbcuni.com