UNIVERSAL CITY, Calif. – Dec. 3, 2019 – Georgie Hurford-Jones, who most recently served as Senior Vice President, Unscripted Original Series & Specials at Endemol Shine North America, has joined Universal Television Alternative Studio as Executive Vice President, Current Programming.
In her new role, Hurford-Jones will oversee day-to-day management of the studio’s series and pilots with responsibilities that include development, casting, creative, formats and production plans. She will report to Toby Gorman, who was recently named President, Universal Television Alternative Studio.
“We continue to build a world-class team for our rapidly growing studio and Georgie is one of television’s most accomplished and respected unscripted executives,” said Gorman. “Her track record as both a producer and executive is second-to-none, yielding some of the biggest and most successful formats to date. As we take Universal Television Alternative Studio to even greater heights, Georgie’s vast experience will help ensure the quality of our shows remains unmatched season after season.” Hurford-Jones served as executive producer on Endemol Shine’s unscripted slate, with recent projects including “MasterChef,” “MasterChef Junior” with Gordon Ramsay and the reboot of “The Biggest Loser.” Previously, she held the position of SVP for Simon Cowell’s Syco TV, serving as executive producer and launching ITV’s BAFTA Award-winning “Britain’s Got Talent,” before moving to the U.S. to serve as executive producer on “America’s Got Talent” (2007-12).

As an award-winning TV executive and showrunner, Hurford-Jones is responsible for some of the top unscripted worldwide formats over the last decade, including ITV’s BAFTA and Comedy Award-winning series “Ant & Dec’s Saturday Night Takeaway,” “Ant & Dec’s Gameshow Marathon” and “Prince’s Trust 30th Birthday LIVE” comedy night. Hurford-Jones also served as a producer on the Channel 4 Emmy & BAFTA Award-winning talk show “So Graham Norton” as well as Channel 4’s “FY2K: Graham Norton LIVE” and travel documentaries. 

Matt Lifson,, 818-777-8092
Allison Rawlings,, 818-777-3051