Good Deeds and Big Needs: NBC Bay Area and Community Leaders collaborate for Coronavirus: Our Community Responds on Saturday April 4

April 2, 2020: NBC Bay Area and Telemundo 48 in partnership with Bay Area community leaders are coming together to raise funds for the Silicon Valley Strong Fund, which offers financial assistance for our community’s most vulnerable who are financially burdened in the wake of COVID-19.

To benefit individuals and families who need assistance with rent, food and other basics during this critical and unprecedented time, NBC Bay Area and its partners will hold a telethon on Saturday, April 4 at 7pm to encourage viewers and online audiences to donate to the Silicon Valley Strong financial assistance fund.

On March 23, Destination:Home CEO Jennifer Loving, along with Cisco Chairman and CEO Chuck Robbins, Silicon Valley Community Foundation CEO Nicole Taylor, San Jose Mayor Sam Liccardo and Santa Clara County Board of Supervisors President Cindy Chavez announced an $11M Silicon Valley Strong COVID-19 financial assistance program. Funds would be administered directly to low income individuals who have lost work due to the COVID crisis.

The effort encompassed donations from across a public-private spectrum, including participation by Destination: Home, Cisco, Western Digital, Adobe, Zoom Video Communications, Inc., Broadcom, Micron, Facebook, Infosys, Silver Lake, Hewlett Packard Enterprise, Silicon Valley Community Foundation, the County of Santa Clara, the City of San Jose, as well as individual donors who supported the effort through the Silicon Valley Community Foundation website.

In just three days, the process for the financial assistance program, administered by Sacred Heart Community Services was shut down as over 4,400 requests were received - exceeding the number of households that could be served with the initial $11 million. Since then, more than 4,800 additional households have added their name to an interest list in hopes that more funding will become available.

“About half of the applications for the fund were from extremely low-income households, or those earning $43,900 or less for a four-person family,” Destination:Home CEO Jennifer Loving said. “We will do everything we can to raise more money as quickly as possible.”

A group of South Bay nonprofit executives are collaborating with NBC Bay Area and Telemundo 48 to bring attention to the great work being done by safety net and front line emergency response organizations, and to call on our community to help their neighbors most in need. Public, private and non-profit leaders including Zoom CEO Eric Yuan, President of the Santa Clara County Board of Supervisors Cindy Chavez, and 49er legends share video messages of how they are responding, heroic collaborations and how the community can help.

“We are seeing the true strength of character from Silicon Valley in the face of this pandemic,” said Mayor Sam Liccardo. “It’s thanks to the generosity of our neighbors and community that we are able to continue striving to financially protect our residents. We will continue to band together in this time of crisis and make it through because we are Silicon Valley Strong.”

“In covering this crisis, our job is to provide vital information people need to keep their families safe. Yet we are also committed to highlighting the myriad ways people are stepping up to help each other in this unprecedented time,” said Stacy Owen, President and General Manager of NBC Bay Area and Telemundo 48. “The work of Destination: Home and our other partners has immediate meaningful impact, and we are proud to provide a platform to share positive stories and inspire people to help their neighbors.”

Tune in to NBC Bay Area on Saturday April 4 at 7pm, (Channel 11, Cable 3), on or on NBC Bay Area’s Facebook Page for live stream and step up to give at

About NBC Bay Area / KNTV
Owned by NBCUniversal, NBC Bay Area / KNTV is the Bay Area’s investigative station located in the heart of Silicon Valley. The station is committed to providing continuous, in-depth journalism with unique personalities. Along with broadcasting NBC’s award-winning daytime, prime-time and late night programming, NBC Bay Area produces more than 32 hours of news programming each week. The station can be seen locally on Comcast 3 and 703 and over-the-air on 11. COZI TV, the station’s digital network, offers a full schedule of America’s most beloved and iconic television series, hit movies and original programming. COZI TV can be seen locally on Comcast Ch. 186 and over-the-air on 11.2.



Suzanne St. John-Crane, Telethon Producer / American Leadership Forum: 831-246-1927

Teresa Alvarado, Telethon Organizer / SPUR San Jose: 408-386-0409

Gabby Chavez-Lopez, Telethon Team / SV@Home: (408) 430-3715

Rachel Davis, Press Secretary to Mayor Sam Liccardo, (408) 535-4857