South Florida broadcast veteran and current President/GM of Telemundo 51 / WSCV expands his responsibilities to oversee WTVJ’s operations

NEW YORK – (November 8, 2019) – NBCUniversal Owned Television Stations, a division of NBCUniversal, today announced that Jorge Carballo, the current President/GM of Telemundo 51/WSCV will oversee operations for NBC 6/WTVJ, effective January 1, 2020. WSCV and WTVJ are NBCUniversal’s local television stations that serve English and Spanish-speaking audiences throughout the Miami-Fort Lauderdale market. In his expanded role, Carballo will manage all station operations including WTVJ and WSCV news departments, digital, sales, marketing/promotions, community affairs, and operations/technology teams. He will report to Valari Staab, President, NBCUniversal Owned Television Stations.

“Jorge is one of the most dedicated local broadcasters that I know. He believes in the power that local news can have on our communities and empowers the WSCV team to be relentless in their pursuit of journalistic excellence to help make a difference in our viewers’ lives,” said Staab. “As GM, he’s helped Telemundo 51 achieve unprecedented ratings milestones resulting in WSCV becoming one of the strongest stations in the country – in any language. I look forward to seeing what both teams will achieve together as this new era in South Florida broadcasting begins with Jorge at the helm of our Miami stations.”

With a career that spans more than 30 years in Miami TV and radio newsrooms, including 26 years at WSCV in both sales and station management roles, Carballo has helped WSCV become South Florida’s news leader and the most-watched station in the market from sign-on to sign-off, in all key demo groups and regardless of language. Telemundo 51’s commitment to South Florida’s audiences is deeply rooted in the news team’s pursuit for delivering journalism that informs, empowers and resonates with Spanish-language, and bilingual audiences. Telemundo 51 has mastered the art of storytelling for South Floridians and become an important station for breaking news and weather, investigative and consumer information, and a must-stop for candidates running for office in Miami and across Florida who want to reach Latino audiences.

“It is an honor and a privilege to lead two great stations,” added Carballo. “The NBC 6 team is strong and its news brand is well respected. Together, both stations will be stronger.”

NBC 6 / WTVJ signed on 70 years ago and is the first TV station to broadcast in the state of Florida. Telemundo 51 / WSCV has been informing South Florida’s communities for more than 30 years. Co-located in Miramar, Florida, NBC 6 and Telemundo 51 are home to two consumer investigative units “Telemundo 51 Responde” and “NBC 6 Responds,” the only units in the market that have returned more than $2.1 million to South Florida consumers. The stations are also home to the largest team of bilingual meteorologists in South Florida. Certified by non-profit organization WeatheRate as the ‘Most Accurate’ local weather forecasters in English and Spanish-language in the market, NBC 6 and Telemundo 51 weather teams (respectively) have become South Florida’s weather authority. Both stations use the most advanced weather technology around to forecast weather, and make weather information available to English and Spanish-language audiences through the stations’ digital platforms and mobile apps.

About NBCUniversal Owned Television Stations
NBCUniversal Owned Television Stations is the division of NBCUniversal that includes 42 NBC and Telemundo local television stations and subsidiary digital businesses serving 30 markets, a regional news network, two national multicast networks COZI TV and TeleXitos, and LX, a new digital news brand and soon-to-launch over-the-air and streaming network designed for Gen Z and millennial audiences, a group of out-of-home properties, a production company, an in-house marketing and promotions company. The local TV stations can be viewed in 38 percent of U.S. homes and in Puerto Rico, and produce and deliver their local communities compelling and unique local news, real-time weather forecasts, consumer and investigative reports and entertainment programming across all platforms to help keep their English and Spanish-speaking audiences informed anytime and anywhere.


Melissa Castro