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MALUMA TO BE HONORED WITH THE BILLBOARD SPIRIT OF HOPE AWARD AT THE BILLBOARD LATIN MUSIC AWARDS OCT. 21 ON TELEMUNDO

The Colombian Superstar will Perform and Receive the Special Award for his Commitment and Altruistic Efforts with Youth Through his Foundation El Arte de los Sueños (The Art of Dreams)

[Press: Photos and Videos on image.net/premiosbillboard2020]

Miami, FL – September 16, 2020 – Telemundo and Billboard announced today that Latin music global icon Maluma will perform at the Billboard Latin Music Awards and will be honored with the “Billboard Spirit of Hope Award" for his commitment and altruistic efforts surrounding his foundation El Arte de los Sueños (The Art of Dreams), which supports youth at risk of accomplishing their dreams. The Billboard Latin Music Awards will be broadcast LIVE on Telemundo on Wednesday, October 21 starting at 7pm/6c with the red carpet pre-show followed at 8pm/7c by the three-hour awards show from the BB&T Center in Sunrise, Florida.

The Billboard Spirit of Hope Award was created by Billboard in honor of Selena, and throughout the past 20 years has been given to an artist in recognition of their extraordinary philanthropic and humanitarian contributions beyond their musical work. Previous recipients include Emmanuel, Willy Chirino, Olga Tañón, Maná, Los Tigres del Norte, Ricky Martin, El General, Soraya, Juan Luis Guerra, Shakira, Ricardo Montaner, Juanes, Daddy Yankee, Marc Anthony, Gloria Estefan, Carlos Vives, Carlos Santana and Luis Fonsi.

In 2016, world renowned Maluma created, together with his family, El Arte de los Sueños (The Art of Dreams) foundation dedicated to shape at risk youth via art. Through song, dance, percussion and creative art (all with an urban emphasis), as well as psychosocial care, the organization seeks to generate the tools needed to seek a different lifestyle, so that these young dreamers can face the world and its challenges.

The organization currently serves approximately 170 young individuals within six municipalities of Antioquia (Colombia), who thanks to their talent receive a quality education that permits them to embark as artists, but more importantly, as excellent human beings.

The dual musical and altruistic talents of the 26-year-old Colombian superstar have allowed him to succeed and propel himself worldwide since he wrote his first song at the age of 15, winning countless awards and recognition throughout the music world.

The singer and songwriter of hit songs such as “Hawái,” “Felices los 4,” “Chantaje,” and "Borró Cassette," as well as a finalist this year in the categories of Tropical Song of the Year and Latin Rhythm Artist of the Year, Solo, has just made history, becoming the first artist to top one of Billboard’s newest global charts, the Billboard Global Excl. U.S., which launched September 14, 2020 and is also at No. 2 of the Global 200 chart. In the short span of five years, Maluma has placed 17 songs in the No. 1 post on Billboard’s Latin Airplay chart and has just garnered his second No. 1 in the Hot Latin Songs chart with “Hawái.” In addition, he has placed 39 titles on the Hot Latin Songs chart, with 12 of them within the top 10.

Maluma has also filmed his first movie in which he co-stars with Jennifer Lopez and Owen Wilson and which premieres February 14, 2021. In the last few weeks, Maluma and Jennifer Lopez have taken to social media to tease about the fact that this is not the only collaboration they are working on, as they have other musical projects for which details have not yet been revealed.

The awards will coincide with Billboard’s Latin Music Week, a three-day virtual experience dedicated to Latin music, culture, and entertainment. Celebrating its 30th anniversary, the event will take place October 20-23 and will feature intimate artist conversations, industry panels, exclusive performances and more. For more information and to RSVP, visit BillboardLatinMusicWeek.com. For the latest news, visit Billboard.com/Latin.

The Billboard Latin Music Awards will also broadcast simultaneously on Spanish entertainment cable network, Universo and throughout the Americas on Telemundo Internacional. For the latest news, follow the event on Telemundo.com/PremiosBillboard and on social media:

BLMA Tweet: @maluma will perform at the @LatinBillboards 2020 Oct. 21 starting at 7pm/6c on @Telemundo. #Billboards2020

BLMA FB Post: @MALUMAMUSIK will perform at the @LatinBillboards and receive the Billboard Spirit of Hope Award on Oct. 21. The awards show starts with the red carpet preshow at 7pm/6c on @Telemundo #Billboards2020

BLMA Instagram Post: @maluma will perform at the @LatinBillboards and receive the Billboard Spirit of Hope Award Oct. 21. The awards show starts with the red carpet preshow at 7pm/6c on @Telemundo #Billboards2020

About Billboard

Billboard is the world's most influential music media brand, with an unmatched authority among artists, fans and the industry. Billboard powers the ultimate global music destination and magazine, featuring unrivaled reporting on music news, issues and trends, the industry’s definitive charts, encompassing the most complete and well-respected database of charts across all music genres. Billboard also produces elite conferences and events which regularly convene the industry and consumers around important conversations - from the annual Power 100 to Women in Music to Pride Summit and more. Billboard is part of MRC Media & Info, a division of diversified global entertainment company MRC.

About MBS Special Events

MBS Special Events is a leading production company specialized in the development, creation, and complete production of many of today’s most important televised live entertainment specials. Under the leadership of Executive Producer Mary Black Suarez, with 30 plus years’ experience spearheading such projects as the Latin American Music Awards, Premio Lo Nuestro and the Billboard Regional Mexican Awards amongst many others, MBS Special Events is producing this edition of the Billboard Latin Music Awards. MBS Special Events is a driving force behind multiple projects with its signature high quality and industry leading services to continue to deliver the best televised special events to its broadcast partners and clients.

About NBCUniversal Telemundo Enterprises

NBCUniversal Telemundo Enterprises is a world-class media company leading the industry in the production and distribution of high-quality Spanish-language content to U.S. Hispanics and audiences around the world. This fast-growing multiplatform portfolio is comprised of the Telemundo Network and Station Group, Telemundo Deportes, Telemundo Noticias, Telemundo Global Studios, Universo and a Digital Enterprises & Emerging Business unit. Telemundo Network features original Spanish-language entertainment, news and sports content reaching 94% of U.S. Hispanic TV households in 210 markets through 28 local stations, 51 affiliates and its national feed. Telemundo also owns WKAQ, a television station that serves viewers in Puerto Rico. Telemundo Deportes is the designated Spanish-language home of two of the world’s most popular sporting events: FIFA World Cup™ through 2026 and the Summer Olympic Games through 2032. Telemundo Global Studios is the company’s domestic and international scripted production unit including Telemundo Studios, Telemundo International Studios, Telemundo International, as well as all the company’s co-production partnerships. As the #1 media company reaching Hispanics and millennials online, the Digital Enterprises & Emerging Business unit distributes original content across multiple platforms, maximizing its exclusive partnerships with properties such as BuzzFeed, Vox, and Snapchat. Through Telemundo Internacional, the largest U.S.-based distributor of Spanish-language content in the world; and Universo, the fastest growing Hispanic entertainment cable network, the company reflects the diverse lifestyle, cultural experience, and language of its expanding audience. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.

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PRESS CONTACTS:

2020 Billboard Latin Music Awards

Claudia Santa Cruz │ Santa Cruz Communications | 786-218-3009 │ claudia@santacruzpr.com

Latin Music Week

Gina Sorial | MRC | 310-255-0308 | gsorial@mrcentertainment.com

Ligia Mallmann | MRC| 310-255-0321 | lmallmann@mrcentertainment.com

For all press releases, downloadable photos and videos of the 2020 Billboard Latin Music Awards, visit image.net/premiosbillboard2020 and nbcumv.com; and connect with us on Instagram, Facebook and Twitter.