News

MON. & TUES. EDITIONS OF “THE VOICE” ARE THE #1-2 MOST-WATCHED ENTERTAINMENT SHOWS FOR THE RATINGS WEEK OF OCT. 19-25

Excluding Newsmagazines and Live News & Sports, Monday’s “Voice” Is Also the #1 Primetime Entertainment Show in 18-49 Viewers

“Sunday Night Football” Scores as the Week’s #1 Primetime Show Overall in 18-49

Season to Date, NBC Is Tied for #1 in Total Viewers

The "Voice 19" Premiere Is the #1 Most-Watched Primetime Entertainment Telecast of the Season to Date, Beats the Prior Cycle's Finale by +33% in 18-49; “Weakest Link” Grows +33% Week to Week in 18-49

Social / Digital: Total Social Activity for the “Voice” Premiere Grows +67% Versus the Year-Ago Debut

Tuesday’s "Voice" Is #1 for the Night in Total Viewers; "Transplant" Sews Up Series Highs, Increasing Week to Week by +100% in 18-49 and +1.4 Million Viewers Overall

L+7 Nielsens: “Transplant” Has Delivered the Week’s #1 Biggest L+7 Lift for a Scripted Series With Each of Its First Six Telecasts

"The Wall" Moves to Wednesdays With Gains of +50% in 18-49 & +21% in Total Viewers Vs. Its Thursday Averages

Seahawks-Cardinals “Sunday Night Football” Tops Fox’s World Series competition by +42% in Total Viewers, For the #3 Largest Advantage Ever for “SNF” Over a World Series Game

UNIVERSAL CITY, Calif. — Oct. 27, 2020 — NBC has averaged a 1.3 rating in adults 18-49 and 5.8 million viewers overall for the primetime ratings week of Oct. 19-25, led by the week’s #1 primetime show in adults 18-49, “NBC Sunday Night Football,” according to “live plus same day” ratings from Nielsen Media Research.

Monday and Tuesday editions of “The Voice” scored as the week’s #1 and #2 most-watched entertainment telecasts (excluding newsmagazines and live news and sports), and among viewers 18-49, they also ranked as the #1 and #3 primetime entertainment shows for the week.

Five weeks into the new season, NBC is tied for #1 in total viewers with World Series-boosted Fox.

Weekly ratings are “live plus same day” figures from Nielsen Media Research unless otherwise noted. Summer-to-date and Season-to-date ratings are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”

Week 5 Averages

Adult 18-49 Rating, “live plus same day,” Oct. 19-25

Fox…2.1

NBC…1.3

ABC…0.9

CBS…0.8

CW…0.1

Total Viewers

Fox…8.2 million

NBC…5.8 million

ABC…4.6 million

CBS…4.4 million

CW…0.6 million

2020-21 Season Averages

Adult 18-49 Rating, “Most Current”

Fox…1.4

NBC…1.2

ABC…1.2

CBS…0.9

CW…0.1

Total Viewers

NBC…5.3 million

Fox…5.3 million

ABC…5.0 million

CBS…4.7 million

CW…0.7 million

NBC highlights for the week of Oct. 19-25:

Monday

NBC wins Monday night among the Big 4 networks in adults, men and women 18-49; adults, men and women 25-54; and total viewers.

The premiere of “The Voice 19” (1.2 rating in 18-49, 8.2 million viewers overall from 8-10:01 p.m. ET) ranks as the #1 most-watched primetime entertainment telecast of the season to date (excludes newsmagazines and live news and sports), with gains versus where the show closed its prior cycle of +33% in 18-49 (1.2 vs. 0.9 for the spring finale on Tuesday, May 19 from 9-11 p.m.) and +9% in total viewers (8.202 million vs. 7.545 million). “Voice” was the #1 telecast of the night on the Big 4 networks in adults 18-49, adults 25-54 and total viewers (excluding Fox’s NFL overrun), topping ABC’s “Dancing With the Stars” head to head by more than +2.4 million persons or +43% (8.2 million vs. 5.8 million) and by +50% in 18-49 (1.2 vs. 0.8). Social / Digital: Total activity for the season premiere hit 458,100 Total Interactions, up +67% versus the year-ago premiere (274.300).

“Weakest Link” (0.8 in 18-49, 4.3 million viewers overall from 10:01-11 p.m.) jumped +33% versus the show’s prior telecast in 18-49 (0.8 vs. 0.6 on Tuesday, Oct. 13 from 8-9 p.m.) to equal its highest rating since its premiere on Tuesday, Sept. 29 (1.2). “Link” won the 10 p.m. hour among ABC, CBS and NBC in 10 of 10 key ratings measures — adults, men and women 18-34, 18-49 and 25-54, plus total viewers.

Tuesday

NBC ranked #1 Tuesday night among non-sports programs in adults 18-49 (tie), adults 25-54 and total viewers.

The Tuesday debut of “The Voice 19” (1.1 rating in 18-49, 7.7 million viewers overall from 8-10:01 p.m. ET) ranked as the night #1 entertainment show in total viewers and adults 25-54. “Voice” was up +22% versus where the show closed its prior cycle in 18-49 (1.1 vs. 0.9 for the spring finale on Tuesday, May 19 from 9-11 p.m.), to score “Voice’s” best Tuesday results since Feb. 25 (1.4 in 18-49, 8.6 million viewers). Social / Digital: Total activity for the Tuesday “Voice” season premiere reached 292,400 Total Interactions, up +57% versus the year-ago Tuesday premiere (186,600).

“Transplant” (0.6 rating in 18-49, 4.3 million viewers overall from 10:01-11 p.m. ET) set new series highs in 18-49, 25-54 and total viewers, doubling its rating week to week in 18-49 (0.6 vs. 0.3), growing +50% in 25-54 (0.9 vs. 0.6) and increasing by +1.4 million persons or +48% in total viewers (4.3 million vs. 2.9 million). “Transplant” has matched or topped its premiere 0.4 rating in 18-49 with five of its six successive telecasts since the show’s Sept. 1 U.S. debut. In the timeslot, “Transplant” ranked #1 among the non-sports competitors on ABC, CBS and NBC in adults 18-49, adults 25-54 and total viewers. Digital / Social: The Oct. 20 “Transplant” was up +50% week to week in Total Social Interactions (1,800 vs. 1,200) and up +32% versus the show’s season average (1,800 vs. 1,300). Linear L+7 Nielsens: The first six episodes of “Transplant” have each generated that week’s #1 biggest linear lift in L+7 total viewers for a scripted telecast. The most recently measured episode, the Oct. 13 telecast, generated a lift of 1.975 million viewers.

Wednesday

“The Wall” (0.6 rating in 18-49, 3.6 million viewers overall from 8-9 p.m. ET) moved to Wednesday nights with gains versus its season average with two Thursday originals of +0.2 of a point or +50% in adult 18-49 rating (0.6 vs. 0.4) and +21% in total viewers (3.6 million vs. 3.0 million), to log new season-best results.

“American Ninja Warrior” (0.5 rating in 18-49, 2.6 million viewers overall from 9-11 p.m. ET), in its second hour from 10-11 p.m., tied for #1 among the non-sports programs on ABC, CBS and NBC in adults 18-49, adults 18-34, adults 25-54, women 18-34, women 25-54 and all key adult-male demographics.

Thursday

From 8-9 p.m. ET, the network aired the NBC News Special “Decision 2020: Trump Town Hall” and delivered a 0.7 in adults 18-49, a 0.9 in adults 25-54 and 3.9 million viewers overall.

From 9-10:36 p.m. ET, NBC carried sustaining coverage of the Presidential debate.

From 10:36-11 p.m. ET, NBC News analysis of the Presidential debate averaged a 1.6 rating in adults 18-49, a 2.0 in adults 25-54 and 6.5 million viewers overall.

Friday

A rebroadcast of “American Ninja Warrior” (0.3 rating in 18-49, 1.7 million viewers overall from 8-10 p.m. ET) retained 100% versus the prior week’s encore in this timeslot in 18-49 (0.3 vs. 0.3).

“Dateline NBC” (0.4 rating in adults 18-49, 0.6 in adults 25-54, 2.7 million viewers overall from 10-11 p.m. ET) tied for #1 in the timeslot among the ABC-CBS-NBC non-sports competitors in adults 18-49 and adults 25-54.

Sunday

NBC Sports coverage of Seattle Seahawks-Arizona Cardinals “Sunday Night Football” (4.3 rating in 18-49, 14.3 million viewers overall from 8:23-12:26 p.m. ET) won the highly competitive night among the Big 4 networks in 10 of 10 key ratings measures – adults, men and women 18-34, 18-49 and 25-54, plus total viewers. “Sunday Night Football” topped the night’s World Series competition on Fox by +42% in total viewers (14.3 million vs. 10.1 million), the #3 largest advantage ever for “SNF” over a World Series game.

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Media contact:

Tom Bierbaum, 814-452-2091

tom.bierbaum@nbcuni.com