SAN JOSE, CA– (September 8, 2020) – NBC Bay Area / KNTV and Telemundo 48 Area de la Bahia / KSTS today announced that more than 1,900 pets were adopted from Bay Area shelters/rescues and more than $56,000 was raised in donations during its month-long Clear The Shelters™ 2020 pet adoption campaign. Across the country, more than 130,000 pets found new homes. To help individuals and communities continue to practice safe social distancing measures, this year’s initiative took place from August 1 through August 31 and featured virtual pet adoptions. The campaign also made it easy for people to donate online to participating shelters/rescues. The national fundraising campaign resulted in more than $1.185 million in donations to benefit participating shelters/rescues. This is the sixth consecutive year that NBC Bay Area and Telemundo 48 present their popular pet adoption campaign to local communities in partnership with area shelters/rescues. Since 2015, NBC and Telemundo owned stations’ Clear The Shelters campaign has helped more than half a million pets find new homes.
“Our Clear The Shelters event looked a little different this year but was still a great success with a record number of monetary donations,” said Stacy Owen, President and General Manager of NBC Bay Area and Telemundo 48. “Even after our month-long event, shelters across the Bay Area still need our help, whether it’s fostering a pet, donations, or giving a pet a forever home.”
The pandemic required local shelters to get creative in finding forever homes for their pets this year, at the Humane Society Silicon Valley in Milpitas, Clear The Shelters went digital giving adopters a chance to meet adoptable pets via zoom. In Berkeley at the only in-person, socially distanced approved event at Berkeley Humane Animal Shelter, people lined up early around the block for a chance to adopt a furry friend. Berkeley Humane also hosted a drive-up vaccination clinic to help families who have been unable to get vaccinations for their pets during the pandemic.
This year’s Clear The Shelters’ “Adopt & Donate” campaign featured returning partners WeRescueand GreaterGood.org, and new partner 24PetWatch. The WeRescue iOS app and 24PetWatch’s free website 24Petshelter.com/cleartheshelter helped individuals adopt pets virtually while GreaterGood.org’s Clear The Shelters donation site ClearTheSheltersFund.org provided a way for people to donate to participating shelters/rescues to support their important work for pets.
Follow the effort on Twitter @ClearTheShelter, and on social media using the hashtags #ClearTheShelters and #DesocuparLosAlbergues.
For more information about this year’s pet adoption campaign, visit ClearTheShelters.com. Follow the effort on Twitter @ClearTheShelter, and on social media using the hashtags #ClearTheShelters and #DesocuparLosAlbergues.
About NBC Bay Area / KNTV
Owned by NBCUniversal, NBC Bay Area / KNTV is the Bay Area’s investigative station located in the heart of Silicon Valley. The station is committed to providing continuous, in-depth journalism with unique personalities. Along with broadcasting NBC’s award-winning daytime, prime-time and late night programming, NBC Bay Area produces more than 32 hours of news programming each week. The station can be seen locally on Comcast 3 and 703 and over-the-air on 11. COZI TV, the station’s digital network, offers a full schedule of America’s most beloved and iconic television series, hit movies and original programming. COZI TV can be seen locally on Comcast 186 and over-the-air on 11.3.
About Telemundo Telemundo 48 / KSTS
Telemundo 48 / KSTS is Telemundo’s local television station serving the Spanish-speaking community throughout the Bay Area. Owned by NBCUniversal, the station is committed to providing viewers with breaking news and in-depth journalism with their award-winning team of reporters, offering the most up-to-date local news, weather, sports and entertainment headlines through a variety of platforms, including online at TelemundoAreadelaBahia.com and via mobile and social media channels.
About Clear The Shelters
Clear The Shelters™ / Desocupar Los Albergues® is an annual, nationwide pet adoption campaign that is spearheaded by NBCUniversal Owned Television Stations, a division of NBCUniversal. Every year, NBCUniversal’s TV stations (NBC and Telemundo owned stations), plus affiliated stations partner with local animal shelters and rescues in their communities to host Clear The Shelters events. NBCUniversal Owned Television Stations’ Clear The Shelters campaign was inspired by a 2014 North Texas pet adoption event hosted by NBC 5 / KXAS and Telemundo 39 / KXTX and dozens of area shelters that resulted in the most adopted pets in one day for North Texas. Since 2015, NBCUniversal Owned Television Stations’ Clear The Shelters pet adoption campaign has resulted in more than 410,000 pets finding new homes. Visit ClearTheShelters.com, DesocuparLosAlbergues.com for more information.