News

NBC’S “SUNDAY NIGHT FOOTBALL” IS PRIMETIME TELEVISION’S NO. 1 SHOW FOR UNPRECEDENTED EIGHTH CONSECUTIVE YEAR

SNF No. 1 in Primetime in Viewership & HH Rating as TV Season Ends Tonight

NBC SNF Continues as Most Dominant Primetime Show in Average Viewership & HH Rating vs. Competition

SNF Recognized by Industry Peers for Production Excellence at Sports Emmy Awards Monday Night

STAMFORD, Conn. – May 22, 2019 – With the 2018-19 TV season wrapping up tonight, NBC’s Sunday Night Football finishes as primetime’s #1 TV show in all key metrics for an unprecedented eighth consecutive year – adding to its record for the most consecutive years atop the charts (since 1950), based on official live plus same day data provided by Nielsen. Sunday Night Football also ranked as the No. 1 show in the advertiser-coveted 18-49 demographic for the ninth consecutive TV season.

NBC Sunday Night Football posted a Total Audience Delivery average of 19.6 million viewers in 2018 – up 7% from the 2017 season (18.4 million), according to official live plus same data provided by Nielsen, and digital data from Adobe Analytics.

In addition, on Monday night in New York at the Sports Emmy Awards for excellence in sports television production, Sunday Night Football became the first show ever to win 10 Sports Emmys in the Outstanding Live Sports Series category. SNF has earned the honor in 10 of the past 11 years.

“As an anchor of the strongest primetime lineup in TV, we are extremely proud that Sunday Night Football has extended this historic streak to eight years,” said Mark Lazarus, Chairman, NBC Broadcast, Cable, Sports and News. “This milestone is a testament to the hundreds of hard-working members of the SNF team, who are devoted to putting on a superb show each week. Moving forward under new NBC Sports Group President Pete Bevacqua, we hope to continue this streak well into the future. We celebrate this accomplishment with the NFL and the millions of loyal viewers who tune in every Sunday.”

Most Consecutive Years, #1 Ranked Show in Primetime, Since 1950

8 years in a row – Sunday Night Football (2011-12 through 2018-19)

6 years in a rowAmerican Idol (2005-06 through 2010-11)

5 years in a rowThe Cosby Show (1985-86 through 1989-90)…tied Cheers in ‘89-90

5 years in a rowAll in the Family (1971-72 through 1975-76)

4 years in a rowGunsmoke (1957-58 through 1960-61)

SNF ONCE AGAIN POSTS MOST DOMINANT STANDING IN ITS HISTORY COMPARED TO PRIMETIME’S #2 SHOW

Viewership

NBC Sunday Night Football averaged 19.3 million TV viewers in 2018, which topped the #2 primetime show (Thursday Night Football) by 35% -- marking the most dominant season in NBC SNF history (since 2006 debut). SNF also beat by 45% the top scripted comedy series (Big Bang Theory, 13.3 million live + same day viewers), and topped the most-watched scripted dramas by 59% (Game of Thrones and NCIS, 12.1 million).

Household Rating

SNF averaged an 11.0/21 household rating in posting the series’ largest-ever advantage (28%) over primetime’s #2 show (TNF). SNF also easily topped the highest-rated scripted series (Big Bang Theory), with a 38% margin.

Also notable from the 2018-19 TV season:

  • For the 2018-19 primetime television season, Sunday Night Football ranked as the highest-rated (11.0 HH rating) and most-watched show (19.3 million TV-only viewers), and the No. 1 program among Adults 18-49 (6.1). (Nielsen Live + Same Day Data, 9/6/18-5/19/19; Regularly-Scheduled Series, Excludes Pre- and Post-Game Shows)
  • In each of its 13 seasons (2006-18), Sunday Night Football has averaged at least a 10.0 U.S. household rating (11.0 this season) and a 5.0 rating in the key Adult 18-49 demographic (6.1 this season). Among other primetime shows, only American Idol and Grey’s Anatomy have posted a 10.0 HH rating and a 5.0 demo rating more than twice in that 13-year stretch, and neither has done so since 2011. (Nielsen Live + Same Day Data, 9/6/18-5/19/19; Excludes Pre- and Post-Game Shows)
  • SNF’s eight-year run at the top marks the only eight times on record that a sports series has been the highest-rated and most-watched show of the primetime TV season.

--SUNDAY NIGHT FOOTBALL--

Media contacts

Dan Masonson

203-356-2790

Dan.Masonson@nbcuni.com