NEW YORK – (February 27, 2019) – NBCUniversal Owned Television Stations, a division of NBCUniversal, today joins “Waze for Broadcasters,” the program that provides powerful tools and content to TV stations to research, create and display accurate and relevant traffic news and information for local audiences. Waze for Broadcasters is powered by Waze, the everyday driving platform that allows drivers to outsmart traffic. With millions of Waze users located in U.S. and Puerto Rico markets where a local NBC and Telemundo owned station is present, Waze for Broadcasters provides NBC and Telemundo stations instant access to “Waze Complete Traffic Intelligence,” a combination of historical and real-time traffic information shared directly by local drivers to make traffic reporting even more accurate, and using GPS and driving easier. The NBC and Telemundo owned station group expands the Waze for Broadcasters program to its television stations after NBC Bay Area and Telemundo 48 successfully implemented the same program in 2017.
“Waze for Broadcasters has been a hit with NBC Bay Area and our audiences since the program launched here a couple years ago. We’re pleased the program is expanding to our sister NBC/Telemundo stations, to help them enhance their traffic news reporting and deliver even more accurate traffic information to the audiences they serve,” said Stephanie Adrouny, Vice President of News, NBC Bay Area.
Through the Waze for Broadcasters partnership, NBC and Telemundo owned stations now have access to a suite of Waze Complete Traffic Intelligence tools that can help each station boost their traffic reporting for their on-air and digital/mobile audiences. Key traffic intelligence tools include Real-Time Traffic Insights that can instantly inform audiences of unusual traffic conditions as Wazers experience them and share photos, comments and reports directly from accidents and incidents to enhance bigger stories. The tools also include Dynamic Routes that provide main and alternative routes directly to TV station traffic anchors/reporters, as well as drive times on-the-fly from any starting point to any destination in a quick and visual way, among others.
“Today we are thrilled to expand our work with NBC and Telemundo Owned Stations as our family of Waze broadcast partners grows,” said Mona Weng, Global Lead of Waze for Broadcasters. “This partnership is especially exciting because we are collaborating with even more stations to provide real-time traffic updates and help broadcasters share stories with their cities’ viewers first. Through the Waze for Broadcasters program and efforts by our partners, we are collectively tackling congestion and other global mobility issues.”
The Waze for Broadcasters / NBCUniversal Owned Television Stations partnership extends to the following stations and markets: New York (WNBC/WNJU), Los Angeles (KNBC/KVEA), Chicago (WMAQ/WSNS), Philadelphia (WCAU/WWSI), Dallas-Fort Worth (KXAS/KXTX), Washington, D.C. (WRC-TV/WZDC), Houston (KTMD), San Francisco Bay Area (KNTV/KSTS), Boston (WBTS/WNEU/necn), Tampa (WRMD), Phoenix (KTAZ), Miami-Fort Lauderdale (WTVJ/WSCV), Denver (KDEN), Orlando (WTMO), San Diego (KNSD/KUAN), San Antonio (KVDA), Hartford (WVIT/WRDM), Las Vegas (KBLR), Ft. Myers (WWDT), Tucson (KHRR), Rio Grande Valley (KTLM), El Paso (KTDO), Puerto Rico (WKAQ-TV).
Audiences can tune-in to their local NBC/Telemundo station’s local newscasts to watch traffic reports, and also access digital/mobile traffic maps and video reports that use Waze’s real-time, crowdsourced traffic information by visiting their local NBC and Telemundo station website or mobile app. Download the NBC/Telemundo station apps on iTunes and Google Play stores.
About NBCUniversal Owned Television Stations
NBCUniversal Owned Television Stations is the division of NBCUniversal that includes 40 NBC and Telemundo local television stations serving 28 markets, a regional news network and their associated websites and digital platforms, as well as a group of out-of-home properties, a production company, an in-house marketing and promotions company and two national multicast networks, COZI TV and TeleXitos. The local stations, which can be viewed in 37 percent of U.S. homes and in Puerto Rico, produce and deliver their local communities compelling and unique local news, real-time weather forecasts, consumer and investigative reports and entertainment programming across all platforms to help keep their English and Spanish-speaking audiences informed anytime and anywhere.
Waze is where people and technology meet to solve transportation challenges. It's a platform that empowers communities to contribute road data, edit Waze maps, and carpool to improve the way we move about the world. Thanks to its passionate community, Waze is able to partner with municipalities and transit authorities to reduce traffic and congestion—leveraging current infrastructure while impacting city planning. Waze also works closely with tech and automotive brands to reimagine what transportation looks like today.
A world with better transportation doesn't have to be in the distant future. By harnessing the power of community to reverse negative trends in transportation, Waze can create a world where traffic is history. To download the free Waze app for iOS or Android, visit http://www.waze.com.
NBCUniversal Owned Television Stations
Samantha Bosio for Waze