SAN JOSE, CA – December 11, 2020 – NBC Bay Area/KNTV and NBC Sports Bay Area/California today announced that Emily Raimondi has been named Vice President of Creative and Strategic Marketing. In this new role Raimondi will lead a combined NBC Bay Area and NBC Sports Bay Area team, enabling the stations to expand their impact in the Bay Area. Raimondi will be responsible for the development, strategy and execution of brand messaging of both the NBC owned station and Regional Sports Network.

“Emily’s expertise in consumer engagement is a perfect fit as we innovate ways to serve and connect with our audiences,” says Stacy Owen, President and General Manager of NBC Bay Area and Telemundo 48. “In her new role, Emily will immediately amplify the combined market impact of NBC Bay Area and NBC Sports Bay Area/California as we pursue our shared commitment to be the first stop for news, sports and events in the Bay Area.”

“Emily is a proven marketing executive and well-respected leader whose vision and collaborative-spirit have elevated her to this well-deserved, expanded role,” added Matt Murphy, Senior Vice President and General Manager, NBC Sports Bay Area/California. “Emily’s expanded role is also another great example of the collective local strength of NBCUniversal’s Bay Area properties.”

Raimondi has been the Senior Director, Marketing and Creative Services for NBC Sports Bay Area/California since September of 2019 where she led the networks strategy and execution of brand messaging. Prior to that she was the Marketing Director of Consumer Engagement and managed the brand and consumer engagement teams and oversaw creative development for all marketing campaigns. She joined the Regional Sports Network in June of 2013 as a part of the Marketing and Public Relations team. She earned a bachelor’s degree in Communications from Santa Clara University.

About NBC Bay Area / KNTV

Owned by NBCUniversal, NBC Bay Area / KNTV is the Bay Area’s investigative station located in the heart of Silicon Valley. The station is committed to providing continuous, in-depth journalism with unique personalities. Along with broadcasting NBC’s award-winning daytime, prime-time and late night programming, NBC Bay Area produces more than 32 hours of news programming each week. The station can be seen locally on Comcast 3 and 703 and over-the-air on 11. COZI TV, the station’s digital network, offers a full schedule of America’s most beloved and iconic television series, hit movies and original programming. COZI TV can be seen locally on Comcast 186 and over-the-air on 11.3.

About NBC Sports Bay Area/California

NBC Sports Bay Area and NBC Sports California, both part of NBC Sports Regional Networks, serve more than four million households in Northern California, Nevada, Southern Oregon and Hawaii. NBC Sports Bay Area, the television home of MLB’s San Francisco Giants, NBA’s Golden State Warriors, and the official regional sports network of the San Francisco 49ers, also features a robust lineup of Emmy Award-winning news, analysis and original programming. NBC Sports California offers live coverage of MLB’s Oakland Athletics, NBA’s Sacramento Kings, NHL’s San Jose Sharks and MLS’s San Jose Earthquakes. Collectively, these networks deliver more than 600 live game broadcasts per year. and provide fans with comprehensive digital coverage of the hometown teams with original stories and content from a team of “Insiders,” breaking news, up-to-the-minute game previews/recaps, highlights and multimedia video clips. Follow both networks on social media –Twitter: @NBCSAuthentic; Instagram: NBCSAuthentic; and Facebook:


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