SAN JOSE, CA – (November 12, 2018) – NBC Bay Area / KNTV and Telemundo 48 Área de la Bahía / KSTS will team up with Safeway’s “Feed the Need” food drive on Saturday, November 17 kicking off a month-long effort to fight hunger in the Bay Area. This year’s food drive includes the collaboration of seven local food banks that serve more than 840,000 local residents each month. The “Feed the Need” food drive will take place at 166 Safeway locations throughout the Bay Area through December 25.

“Despite the wealth in Silicon Valley, the reality is that more people rely on their local food banks than ever before,” said Stacy Owen, NBC Bay Area and Telemundo 48 President and General Manager. “Our goal is to create awareness and provide our viewers an easy way to help out. This year we’re excited to have Telemundo 48 join the effort and help spread the word to the Hispanic community.”

“Safeway is excited to partner with NBC Bay Area, Telemundo 48, and local food banks to help feed families in need this holiday season. We’re proud to be one of the largest contributors to food banks and hunger-relief programs in the neighborhoods we serve. This important collaborative effort supports our food bank partners across the Bay Area,” said Brad Street, Division President of Safeway Northern California.

In addition to helping get the word out to the community, NBC Bay Area and Telemundo 48 will be enlisting support from hundreds of volunteers – including NBC Bay Area and Telemundo 48 anchors and reporters helping at their own neighborhood Safeway stores on Saturday, November 17 to encourage shoppers to donate.

On “Feed the Need” day and through December 25, anyone can visit one of the participating Safeway stores to donate $1, $5 or $10 that will go toward a bag of food items that will be donated to the local food banks. At each store, shoppers can remove a flyer from the tear pads located at the register and make a donation. Each bag of food will contain pasta and sauce, canned vegetables, soup, and important protein items like peanut butter and canned chicken breast. Once collected, the food will be delivered to food banks for distribution to needy families.

“As we and other Bay Area food banks continue to meet the existing need for food assistance in our communities, we are thankful that NBC Bay Area and Safeway have once again chosen to help out the community in this way," said Paul Ash, the Executive Director of the San Francisco-Marin Food Bank. "We are all working harder than ever to provide our neighbors in need with nutritious meals for the holidays and beyond, so donations of food and funds this time of year are critical. The generous work by NBC Bay Area and Safeway has been a tremendous help to us all in years past, and will be a tremendous help this year too.”

Last year, the food drive collected more than 350,000 bags at Safeway stores across the Bay Area, amounting to more than 3.5 million pounds of food for those in need.

About NBC Bay Area / KNTV
Owned by NBCUniversal, NBC Bay Area / KNTV is the Bay Area’s investigative station located in the heart of Silicon Valley. The station is committed to providing continuous, in-depth journalism with unique personalities. Along with broadcasting NBC’s award-winning daytime, prime-time and late night programming, NBC Bay Area produces more than 32 hours of news programming each week. The station can be seen locally on Comcast 3 and 703 and over-the-air on 11. COZI TV, the station’s digital network, offers a full schedule of America’s most beloved and iconic television series, hit movies and original programming. COZI TV can be seen locally on Comcast 186 and over-the-air on 11.3.

About Telemundo Telemundo 48 / KSTS
Telemundo 48 / KSTS is Telemundo’s local television station serving the Spanish-speaking community throughout the Bay Area. Owned by NBCUniversal, the station is committed to providing viewers with breaking news and in-depth journalism with their award-winning team of reporters, offering the most up-to-date local news, weather, sports and entertainment headlines through a variety of platforms, including online at and via mobile and social media channels.

About Safeway
Safeway is one of the most well-recognized grocery retail brands with a long-standing reputation for quality and service, proudly serving Northern California since 1926. The company operates over 280 stores in Northern California, Nevada and Hawaii. In 2016, Safeway gave over $30 million in food and financial support to food banks and hunger relief organizations in Northern California. Safeway is one of the top private companies in the San Francisco Bay Area, according to The San Francisco Business Times. Safeway operates as a banner of Albertsons Companies.

About Bay Area Food Banks
Bay Area Food Banks is a collaboration of seven local food banks serving northern California counties. Collectively they serve 840,000 adults, seniors and children each month through nearly 1,600 food pantries, children’s programs, shelters, soup kitchens, residential programs, and other emergency food providers. Learn more at



NBC Bay Area – Liza Catalan
(408) 432-4302

Safeway- Wendy Gutshall
(925) 467-3523

Second Harvest Food Bank - Diane Hayward

Redwood Empire Food Bank - Maggie Sowell

Napa Valley Food Bank - Shirley King

San Francisco/Marin Food Bank - Mark Seelig

Contra Costa/Solano Food Bank - Lisa Sherrill

Alameda County Community Food Banks- Michael Altfest