SAN JOSE, CA – (November 11, 2020) – NBC Bay Area / KNTV and Telemundo 48 Área de la Bahía / KSTS will team up with Safeway for the annual “Nourishing Neighbors” food drive for a month-long effort to fight hunger in the Bay Area. The “Nourishing Neighbors” food drive benefitting Bay Area Food Banks will take place at 161 Safeway locations throughout the Bay Area through December 29. Emergency assistance requests at local food banks have increased dramatically due to the economic impact of the COVID-19 pandemic. Before the COVID-19 crisis, an alarming 1 in 9 people in the Bay Area turned to the food banks for emergency and supplemental food. Now, Bay Area Food Banks estimate at least 1.5 million Bay Area residents are in need of food bank assistance.
“We are proud to once again partner with Safeway for the ‘Nourishing Neighbors’ food drive and connect our communities with the assistance they need,” said Stacy Owen, President and General Manager of NBC Bay Area and Telemundo 48. “Because of the COVID-19 pandemic and need for social distancing our local food banks are facing a shortage of volunteers as the need for food assistance has surged. Our goal is to give people an easy way to help while they are out buying groceries for their families.”
Through December 29, anyone can visit one of the participating Safeway stores to donate $10 that will go toward food items that will be donated to the local food banks. At each store, shoppers can remove a flyer from the tear pads located at the register and make a donation. Once collected, the food will be delivered to food banks for distribution to needy families.
“Safeway has a long-standing commitment to hunger relief. In these difficult times, we must come together to nourish our neighbors. We are proud to partner with NBC Bay Area and Telemundo 48 to support the work of local food banks. Nourishing Neighbors is focused on raising funds to help feed people in need across the Bay Area,” said Brad Street, Division President of Safeway Northern California.
“We’re extremely grateful for NBC Bay Area and Safeway’s partnership as we work collectively with Bay Area Food Banks to respond to unprecedented need in our community,” said Suzan Bateson, executive director of Alameda County Community Food Bank. “The Bay Area and our six local food banks have never faced a challenge this profound. We anticipate the holiday season to be even more difficult, while we also prepare to stay in emergency response and recovery mode well into 2021. Generous partnerships and efforts like these are critical to our ability to keep our community nourished and healthy through this crisis.”
Last year, the food drive collected more than 400,000 bags at Safeway stores across Northern California, amounting to over three million meals for those in need.
About NBC Bay Area / KNTV
Owned by NBCUniversal, NBC Bay Area / KNTV is the Bay Area’s investigative station located in the heart of Silicon Valley. The station is committed to providing continuous, in-depth journalism with unique personalities. Along with broadcasting NBC’s award-winning daytime, prime-time and late night programming, NBC Bay Area produces more than 32 hours of news programming each week. The station can be seen locally on Comcast 3 and 703 and over-the-air on 11. COZI TV, the station’s digital network, offers a full schedule of America’s most beloved and iconic television series, hit movies and original programming. COZI TV can be seen locally on Comcast 186 and over-the-air on 11.3.
About Telemundo Telemundo 48 / KSTS
Telemundo 48 / KSTS is Telemundo’s local television station serving the Spanish-speaking community throughout the Bay Area. Owned by NBCUniversal, the station is committed to providing viewers with breaking news and in-depth journalism with their award-winning team of reporters, offering the most up-to-date local news, weather, sports and entertainment headlines through a variety of platforms, including online at TelemundoAreadelaBahia.com and via mobile and social media channels.
Safeway has been proudly serving Northern California since 1926. Today, the company operates over 280 stores across Northern California, Nevada and Hawaii, under three banners, including Andronico’s, Safeway, and Vons. Nourishing Neighbors is a charitable program of Safeway with the aim of fighting hunger in the communities they serve. In 2020, the Safeway Northern California Division has donated over $10 million in gift cards and financial support to charitable organizations helping feed local families impacted by the current crisis. Safeway is part of Albertsons Companies.
About Bay Area Food Banks
Bay Area Food Banks is a collaboration of seven local food banks serving northern California counties. Before the COVID-19 outbreak, BAFB collectively served 840,000 adults, seniors and children each month through nearly 1,600 food pantries, children’s programs, shelters, soup kitchens, residential programs, and other emergency food providers. Learn more at www.bayareahunger.org.
NBC Bay Area & Telemundo 48 – Liza Catalan
(408) 234-9540 email@example.com
Safeway- Wendy Gutshall
(925) 467-3523 firstname.lastname@example.org
Second Harvest Food Bank - Diane Hayward
Redwood Empire Food Bank - Rachelle Mesheau
707-523-7900 x113 email@example.com
Napa Valley Food Bank - Shirley King
San Francisco/Marin Food Bank - Keely Hopkins
Contra Costa/Solano Food Bank - Cassidie Bates
Alameda County Community Food Banks- Michael Altfest