SAN JOSE, CA – (November 11, 2019) – NBC Bay Area / KNTV and Telemundo 48 Área de la Bahía / KSTS will team up with Safeway for the annual “Feed the Need” food drive on Saturday, November 23 kicking off a month-long effort to fight hunger in the Bay Area. The “Feed the Need” food drive will take place at 166 Safeway locations throughout the Bay Area through December 25. This year’s food drive includes the collaboration of seven local food banks that serve more than 840,000 local residents each month.

“As more of our neighbors find themselves in need each year, NBC Bay Area and Telemundo 48 are committed to helping meet the growing need,” said Stacy Owen, NBC Bay Area and Telemundo 48 President and General Manager. “We thank Safeway for making it so easy to give as we Feed the Need this holiday season.”

“Safeway believes strongly in community partnership. We’re proud to be a part of this important collaborative effort with NBC Bay Area and Telemundo 48 to help feed families in need this holiday season across the Bay Area. We take pride in working in collaboration with our local food bank partners to provide food assistance during the holidays and beyond. Thanks to the generous support of our stores and customers, this campaign provides the opportunity to increase food access and create awareness in the neighborhoods we serve,” said Brad Street, Division President of Safeway Northern California.

In addition to helping get the word out to the community, NBC Bay Area and Telemundo 48 will be enlisting support from hundreds of volunteers – including NBC Bay Area and Telemundo 48 anchors and reporters helping at their own neighborhood Safeway stores on Saturday, November 23 to encourage shoppers to donate.

On “Feed the Need” day and through December 25, anyone can visit one of the participating Safeway stores to donate $10 that will go toward a bag of food items that will be donated to the local food banks. At each store, shoppers can remove a flyer from the tear pads located at the register and make a donation. Each bag of food will contain pasta and sauce, canned vegetables, soup, and important protein items like peanut butter and canned chicken breast. Once collected, the food will be delivered to food banks for distribution to needy families.

“We’re extremely grateful for NBC Bay Area and Safeway’s partnership as we work collectively with Bay Area Food Banks to respond to the profound need in our community,” said Suzan Bateson, executive director of Alameda County Community Food Bank. “As we were heading into this holiday season, our Food Bank received news that 330,000 people – our neighbors - in Alameda County are struggling with or at real risk of hunger. Sadly, hunger is on the rise and it’s showing up in places where you might not expect it – a symptom of the high cost of living in the Bay Area. Fortunately, we are able to respond because of the generous response of the community through efforts like Feed the Need.”

Last year, the food drive collected more than 260,000 bags at Safeway stores across Northern California, amounting to more than 2 million pounds of food for those in need.

About NBC Bay Area / KNTV

Owned by NBCUniversal, NBC Bay Area / KNTV is the Bay Area’s investigative station located in the heart of Silicon Valley. The station is committed to providing continuous, in-depth journalism with unique personalities. Along with broadcasting NBC’s award-winning daytime, prime-time and late night programming, NBC Bay Area produces more than 32 hours of news programming each week. The station can be seen locally on Comcast 3 and 703 and over-the-air on 11. COZI TV, the station’s digital network, offers a full schedule of America’s most beloved and iconic television series, hit movies and original programming. COZI TV can be seen locally on Comcast 186 and over-the-air on 11.3.

About Telemundo Telemundo 48 / KSTS

Telemundo 48 / KSTS is Telemundo’s local television station serving the Spanish-speaking community throughout the Bay Area. Owned by NBCUniversal, the station is committed to providing viewers with breaking news and in-depth journalism with their award-winning team of reporters, offering the most up-to-date local news, weather, sports and entertainment headlines through a variety of platforms, including online at and via mobile and social media channels.

About Safeway

Safeway is one of the most well-recognized grocery retail brands with a long-standing reputation for quality and service, proudly serving Northern California since 1926. In 2018, the Safeway Northern California Division donated over $25 million in food and financial support to charitable organizations in the communities it serves. Safeway Northern California is a division of Albertsons Companies, which operates over 280 stores across Northern California, Nevada and Hawaii.

About Bay Area Food Banks

Bay Area Food Banks is a collaboration of seven local food banks serving northern California counties. Collectively they serve 840,000 adults, seniors and children each month through nearly 1,600 food pantries, children’s programs, shelters, soup kitchens, residential programs, and other emergency food providers. Learn more at



NBC Bay Area – Liza Catalan

(408) 432-4302

Safeway- Wendy Gutshall

(925) 467-3523

Second Harvest Food Bank - Diane Hayward


Redwood Empire Food Bank - Maggie Sowell


Napa Valley Food Bank - Shirley King


San Francisco/Marin Food Bank - Mark Seelig


Contra Costa/Solano Food Bank - Lisa Sherrill


Alameda County Community Food Banks- Michael Altfest