SAN JOSE, CA – (November 29, 2018) – NBC Bay Area and Telemundo 48 Área de la Bahía viewers answered the call to help the victims of California wildfires on Tuesday. The stations joined forces with United Way Bay Area for a one-day fundraiser, raising over $150,000 to assist relief and recovery operations for people affected by the wildfires in Northern and Southern California.
The one-day telethon and online fundraiser ran from 6 a.m. to 7 p.m., and NBC Bay Area and Telemundo 48 aired live updates in both English and Spanish throughout the day asking viewers to donate.
“The outpouring of support we received from the community in just one day was amazing, and donations are still pouring in. Once again our viewers have shown their generosity and willingness to help our neighbors in need,” said Stacy Owen, President and General Manager of NBC Bay Area and Telemundo 48. “We want to make sure the individuals and families impacted by the wildfires know they have the support of their community in this time of healing and rebuilding.”
“The extraordinary reach of NBC Bay Area and the trust their viewers place in them unleashed inspiring generosity,” said Anne Wilson, CEO of United Way Bay Area. “We are so grateful for the confidence contributors have placed in United Way to support immediate community needs and to be there for the longer path to recovery.”
The funds are being administered by United Way of Northern California and United Way of Ventura County and United Way of Greater LA, which will allocate and distribute funds to support impacted counties. The cash aid will help individuals move on from the shelters and will be used to help find temporary and permanent housing, make up for lost work wages, cover transportation and relocation costs as well as extra money for food and gas.
Although the one-day fundraiser has ended, United Way will is still taking donations to assist with relief efforts:
About NBC Bay Area / KNTV
Owned by NBCUniversal, NBC Bay Area / KNTV is the Bay Area’s investigative station located in the heart of Silicon Valley. The station is committed to providing continuous, in-depth journalism with unique personalities. Along with broadcasting NBC’s award-winning daytime, prime-time and late night programming, NBC Bay Area produces more than 32 hours of news programming each week. The station can be seen locally on Comcast 3 and 703 and over-the-air on 11. COZI TV, the station’s digital network, offers a full schedule of America’s most beloved and iconic television series, hit movies and original programming. COZI TV can be seen locally on Comcast 186 and over-the-air on 11.3.
About Telemundo Telemundo 48 / KSTS
Telemundo 48 / KSTS is Telemundo’s local television station serving the Spanish-speaking community throughout the Bay Area. Owned by NBCUniversal, the station is committed to providing viewers with breaking news and in-depth journalism with their award-winning team of reporters, offering the most up-to-date local news, weather, sports and entertainment headlines through a variety of platforms, including online at TelemundoAreadelaBahia.com and via mobile and social media channels.
About United Way Bay Area
United Way Bay Area (UWBA) fights for financial stability and equal opportunity for residents in eight Bay Area counties. UWBA takes an innovative, holistic approach to ending the cycle of poverty through advocacy and programs that support all ages— providing free access to family support, financial and career coaching, job opportunities and basic needs. Learn more at uwba.org.
NBC Bay Area & Telemundo 48– Liza Catalan
(408) 432-4302 firstname.lastname@example.org
United Way Bay Area– Tami Kelly
Brazer Communications for UWBA
(925) 640-9997 Tami@brazercommunications.com