News

NBC CONNECTICUT AND TELEMUNDO CONNECTICUT TEAM UP WITH YALE NEW HAVEN HOSPITAL TO PRESENT #FITFORTHEFRONTLINE CHALLENGE IN SUPPORT OF FRONT-LINE HEALTH CARE WORKERS

Fitness challenge honors and supports health care heroes at Mount Sinai Health System and Academic Centers Across the Country

WEST HARTFORD, CT – (June 2, 2020) – NBC Connecticut (WVIT), Telemundo Connecticut (WRDM) join Yale New Haven Hospital as the exclusive local TV media partners of the #FitForTheFrontLine fitness challenge in the Hartford/New Haven market which honors and supports front-line health care workers who have worked tirelessly to save lives. As part of the nationwide #FitForTheFrontLine fitness challenge from now, until it culminates on Sunday, June 14 (Flag Day), individuals are encouraged to move, exercise, and get fit to increase awareness and raise funds to support health care heroes in our communities.

“We are delighted to be participating in this nationwide movement in honor of our frontline health care heroes. Their steadfast commitment to our patients and their families, our communities, and each other has never wavered during this extremely stressful time,” said Marna P. Borgstrom, chief executive officer, Yale New Haven Health.

"Our health care workers have sacrificed themselves and their loved ones for the wellbeing of our beloved community during the ongoing coronavirus pandemic by prevailing in the front lines," said Diane Hannes, President and General Manager of NBC Connecticut and Telemundo Connecticut. “We are honored to join forces with Yale New Haven Hospital to connect with our local health care heroes.

How to participate in the Fit For The Front Line fitness challenge:

  1. Choose a healthy activity.
  2. Dedicate your activity and promote it to your social media networks using #FitForTheFrontLine, @ynhhealth and @yalenewhavenhealth
  3. Post the local donation link #FITFORTHEFRONTLINECT.
  4. Ask your network to pledge support.
  5. Challenge your networks to participate in the challenge.

Funds raised locally will be dedicated to local health workers.

#FitForTheFrontLine partner medical centers include: Mount Sinai Health System, Baylor College of Medicine, BJC HealthCare, Brigham and Women’s Hospital, Cedars-Sinai, Cleveland Clinic, Columbia University Irving Medical Center, Hackensack Meridian Health, Johns Hopkins Medicine, Massachusetts General Hospital, Mayo Clinic, MedStar Health, Michigan Medicine, Montefiore Einstein, NewYork-Presbyterian, Northwell Health Foundation, Northwestern Medicine, NYU Langone Health, Penn Medicine, RWJBarnabas Health, Temple Health, The Warren Alpert Medical School of Brown University, University of Chicago Medicine, UW Medicine, Washington University in St. Louis, Weill Cornell Medicine and Yale New Haven Health.

Visit www.nbcconnecticut.com for more information about local efforts. For more information about the national Fit For The Front Line challenge, please visit http://giving.mountsinai.org/msfftfl.

About NBC Connecticut

Owned by NBCUniversal, NBC Connecticut / WVIT serves its audience with local news and weather information across multiple platforms, including more than 40 hours of newscasts each week on WVIT and online at NBCConnecticut.com. The station is Connecticut’s leader with Facebook and Instagram followers and provides mobile users on-the-go breaking news updates and weather information through a customized application. NBC Connecticut’s commitment to excellence in journalism has been recognized with numerous Emmy Awards, and the prestigious Peabody Award and Alfred I. duPont-Columbia University Award.

About Telemundo Connecticut

Telemundo Connecticut / WRDM is Telemundo’s local owned television serving Spanish-language viewers in Hartford, New Haven and Springfield, Connecticut. The station delivers its audiences 10 hours of local news as well as Telemundo network’s world-class programming across all platforms. Telemundo Connecticut features Noticiero Telemundo Nueva Inglaterra, the only local Spanish-language weekday newscast that delivers live, local news, real-time weather forecasts, as well as consumer reports and sports information. WRDM is co-located with NBC Connecticut / WVIT in West Hartford. Telemundo Connecticut’s information can be accessed online at TelemundoNuevaInglaterra.com, through the “Telemundo Nueva Inglaterra” mobile app, the station’s social media channels and on local over-the-air channels 19.1 in Hartford and 50.1 in Springfield, Frontier/AT&T channel 13, Cox channel 20, Altice/Optimum/Cablevision channel 16, and Comcast HD channel 1051.

About the Mount Sinai Health System

The Mount Sinai Health System is New York City's largest academic medical system, encompassing eight hospitals, a leading medical school, and a vast network of ambulatory practices throughout the greater New York region. Mount Sinai is a national and international source of unrivaled education, translational research and discovery, and collaborative clinical leadership ensuring that we deliver the highest quality care—from prevention to treatment of the most serious and complex human diseases. The Health System includes more than 7,200 physicians and features a robust and continually expanding network of multispecialty services, including more than 400 ambulatory practice locations throughout the five boroughs of New York City, Westchester, and Long Island. The Mount Sinai Hospital is ranked No. 14 on U.S. News & World Report's "Honor Roll" of the Top 20 Best Hospitals in the country and the Icahn School of Medicine as one of the Top 20 Best Medical Schools in country. Mount Sinai Health System hospitals are consistently ranked regionally by specialty and our physicians in the top 1% of all physicians nationally by U.S. News & World Report.

###

MEDIA CONTACTS:
NBC Connecticut/WVIT & Telemundo CT/WRDM

Brenda L. Mulero
860-519-4600

Brenda.Mulero@nbcuni.com