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NBC RATINGS FOR THE LATE-NIGHT WEEK OF AUG. 3-7

Digital / Social: Tuesday’s “Tonight” Monologue Is the Week’s #1 Most-Viewed Entertainment YouTube Video Across All Dayparts & Distributors, Making it the Show’s #1 Monologue Segment of 2020

“Late Night” Achieves its Best Weekly Total of New-Content YouTube Views Since the Week of June 8

NEW YORK — Aug. 11, 2020 — “The Tonight Show Starring Jimmy Fallon” has averaged a 0.24 rating in adults 18-49 and 1.459 million viewers for the late-night ratings week of Aug. 3-7, according to “live plus same day” figures from Nielsen Media Research.

“Tonight” outrated its competition from encore ABC and CBS programming in adults 18-49, adults 25-54, adults 18-34 and most other key demographics

At 12:35 a.m. ET, “Late Night with Seth Meyers” averaged a 0.13 in 18-49 and 812,000 viewers overall. “Late Night” finished the week #1 in the timeslot versus encores of “The Late Late Show with James Corden” in adults 18-49, adults 25-54, total viewers and all other key categories. Seth also leads Corden season to date in 10 of 10 key measures – adults, men and women 18-34, 18-49 and 25-54, plus total viewers.

Digital / Social: Tuesday’s “Tonight Show” Monologue, which featured Jimmy impersonating President Trump during his Axios Interview, earned 3.6 million views, making it the week’s #1 most-viewed Entertainment YouTube video across all dayparts and distributors, and already ranking it the show’s #1 most-viewed Monologue segment of 2020 and #1 most-watched comedy segment of 2020 (Source: ListenFirst Media Content Rankings, LF // TV UNIVERSE // EPISODIC; Video Views; Brand Type: TV Shows; 08/03/20-08/09/20. Excludes new program trailers and WWE).

With its total YouTube views up +11% week-over-week, “Tonight” again ranked as the week’s #1 most-watched late-night series on YouTube and #2 program overall, across dayparts (Source: ListenFirst Brand Rankings, LF // TV UNIVERSE // EPISODIC; New Video Views [YouTube]; Brand Type: TV Shows; Daypart: Late-Fringe 08/03/20-08/09/20. Excludes Children’s Programming and WWE).

It was “Tonight’s” best week of YouTube viewing since moving to Studio 6A the week of July 13.

Year to date, “Tonight” remains 2020’s #1 most-viewed Entertainment TV program on YouTube, having generated 1.5 billion views. The show is up +18% from 2019 in YouTube viewing and leads its closest competitor by more than 300 million views (Source: ListenFirst Media Brand Rankings, LF // TV UNIVERSE // EPISODIC; Video Views; Brand Type: TV Shows; 01/01/20-08/09/20. Excludes Children’s Programming and WWE).

“The Tonight Show” also continues to easily top the list of the most-social late-night series of 2020, having accumulated 19.3 million Interactions across Facebook, Twitter, and Instagram for the year to lead the nearest competitor by more than 5 million Interactions (Source: Nielsen Social Content Ratings; Series Only; Late Fringe Daypart; Linear Window; 01/01/20-08/09/20).

“Late Night with Seth Meyers” achieved its best weekly total of YouTube views of new content since the week of June 8, totaling more than 12 million.

Generating nearly 3.7 million YouTube views, Wednesday’s edition of “A Closer Look” ranks as the show’s #5 most-viewed video release in the COVID era (since March 13).

Year-to-date, Late Night’s “A Closer Look” segments have generated 205 million YouTube views, up +18% from the same time-frame in 2019. When factoring all sources – YouTube, Twitter, Instagram, and Facebook – “A Closer Look” has earned 431 million views across platforms in 2020.

Year-to-date, “Late Night” has accumulated more than 439 million YouTube views, which is 106 million more than the comparable period last year. This marks an increase of +32% from 2019, the #1 biggest gain among all broadcast late-night talk programs (Source: ListenFirst Media Brand Rankings, LF // TV UNIVERSE // EPISODIC; Video Views; Brand Type: TV Shows; Late Fringe Daypart; Broadcast; 01/01/20-08/09/20).

LATE-NIGHT WEEKLY AVERAGES
(According to viewing figures from Nielsen Media Research for the week of Aug. 3-7. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.24 rating, 3 share *
CBS “Late Show,” 0.20/2 (R)

11:35 p.m.-12:05 a.m. ET
ABC “Kimmel,” 0.23/2 (R)

12:05-12:35 a.m. ET
ABC “Nightline,” 0.17/2

12:35-1:35 a.m. ET
NBC “Late Night,” 0.13/2 *
CBS “Late Late Show,” 0.11/1 (R)

1:35-2:05 a.m. ET
NBC “A Little Late with Lilly Singh,” 0.09/1 (R) *

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 1.459 million viewers *
CBS “Late Show,” 1.668 million viewers (R)

11:35 p.m.-12:05 a.m. ET
ABC “Kimmel,” 1.234 million viewers (R)

12:05-12:35 a.m. ET
ABC “Nightline,” 1.000 million viewers

12:35-1:35 a.m. ET
NBC “Late Night,” 0.812 million viewers *
CBS “The Late Late Show,” 0.689 million viewers (R)

1:35-2:05 a.m. ET
NBC “A Little Late with Lilly Singh,” 0.441 million viewers (R) *

* Friday’s “Tonight” and “Late Night,” were encores and NBC’s Friday shows are excluded from these averages.

SEASON AVERAGES

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.38 rating, 3 share
CBS “Late Show,” 0.42/3
ABC “Kimmel,” 0.33/3

12:35-1:05 a.m. ET
ABC “Nightline,” 0.24/2

12:35-1:35 a.m. ET
NBC “Late Night,” 0.22/3
CBS “The Late Late Show,” 0.18/2

1:35-2:05 a.m. ET
NBC “A Little Late with Lilly Singh,” 0.14/2

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 1.968 million viewers
CBS “Late Show,” 3.513 million viewers
ABC “Kimmel,” 1.955 million viewers

12:35-1:05 a.m. ET
ABC “Nightline,” 1.396 million viewers

12:35-1:35 a.m. ET
NBC “Late Night,” 1.246 million viewers
CBS “The Late Late Show,” 1.177 million viewers

1:35-2:05 a.m. ET
NBC “A Little Late with Lilly Singh,” 0.629 million viewers

SELECTED CABLE RESULTS, WEEK OF AUG. 3-7

NATIONAL ADULT 18-49 RATING

Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.11 (R) **

TBS, 11-11:30 p.m., “Conan,” 0.06 (R)

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.30
Adult Swim, 12:30-1:30 a.m. ET, 0.23

Each adult 18-49 rating point equals 1.29 million viewers.

TOTAL VIEWERS

Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.282 million viewers (R) **

TBS, 11-11:30 p.m., “Conan,” 0.190 million viewers (R)

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.592 million viewers
Adult Swim, 12:30-1:30 a.m. ET, 0.425 million viewers

** “Daily Show” was preempted on Monday.

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Media contact:
Tom Bierbaum, 814/452-2091
Tom.Bierbaum@nbcuni.com