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NBC RATINGS FOR THE LATE-NIGHT WEEK OF SEPT. 21-25

Digital / Social: “Tonight” Ranks as the #1 Most-Social Late-Night Program of Premiere Week, Up +175% Versus the Year-Ago Premiere Week

“Late Night” Grows +46% Vs. Premiere Week Last Year in Content Comments and Is Up +29% in Content Shares

NEW YORK — Sept. 29, 2020 — “The Tonight Show Starring Jimmy Fallon” has averaged a 0.21 rating in adults 18-49 and 1.287 million viewers for the late-night ratings week of Sept. 21-25, according to “live plus same day” figures from Nielsen Media Research.

Excluding a week boosted by a primetime NFL lead-in, these are “Tonight’s” top 18-49 and total-viewer averages since the week of Aug. 10-14 (0.24 in 18-49, 1.360million viewers overall).

At 12:35 a.m. ET, “Late Night with Seth Meyers” averaged a 0.13 in 18-49 and 838,000 viewers overall. Excluding the week of the NFL boost, this is Meyers’ most-watched week since July 27-31 (880,000 viewers). For the Sept. 21-25 week, “Late Night” topped “The Late Late Show with James Corden” in the timeslot in adults 18-49, adults 25-54, total viewers and all key adult-female demos.

Digital / Social: “The Tonight Show” ranked as the #1 most-social late-night program of Premiere Week, accumulating 709,000 Interactions from five airings across Facebook, Twitter, and Instagram. This is an increase of +175% versus last season’s Premiere Week. “Tonight’s” margin over the #2 competitor is 442,000 Interactions (Source: Nielsen Social Content Ratings; Late Fringe Daypart; Linear Window; 9/21/20-9/27/20).

“Tonight” had the #1 most-social late-night telecast of Premiere Week with its Tuesday episode featuring Keira Knightley, Chelsea Clinton and Tame Impala accumulating 424,000 Interactions across Facebook, Twitter, and Instagram (Source: Nielsen Social Content Ratings; Late Fringe Daypart; Linear Window; 9/21/20-9/27/20).

“Tonight” also scored as the #1 most-viewed late-night broadcast program on YouTube and Facebook during Premiere Week, generating a combined 39 million views from both platforms. “Tonight” delivered a margin of 9 million views over the #2 most-viewed late-night broadcast program (Source: ListenFirst Media Brand Rankings, LF // TV UNIVERSE // EPISODIC; Video Views; Late Fringe; Brand Type: TV Shows; 9/21/20-9/27/20).

Additionally, “The Tonight Show” delivered the #1 most content comments across Facebook, YouTube, Twitter, and Instagram among all late-night broadcast programs during Premiere Week, generating 97,000 comments. This is an increase of +95% versus last season’s Premiere Week. “Tonight” held a lead of 56,000 comments over the #2 most-commented on late-night broadcast program (Source: ListenFirst Media Brand Rankings, LF // TV UNIVERSE // EPISODIC; Content Comments; Late Fringe; Brand Type: TV Shows; 9/21/20-9/27/20).

“Tonight” also generated the #1 most content shares across Facebook, YouTube, Twitter, and Instagram among all late-night broadcast programs during Premiere Week, generating 240,000 shares. This is an increase of +367% from last season’s Premiere Week. “Tonight” established a lead of 194,000 shares over the #2 most-shared late night broadcast program (Source: ListenFirst Media Brand Rankings, LF // TV UNIVERSE // EPISODIC; Content Shares; Late Fringe; Brand Type: TV Shows; 9/21/20-9/27/20).

“Late Night with Seth Meyers” generated 39,000 content comments across Facebook, YouTube, Twitter, and Instagram during Premiere Week, for an increase of +46% versus last season’s Premiere Week (Source: ListenFirst Media Brand Rankings, LF // TV UNIVERSE // EPISODIC; Content Comments; Late Fringe; Brand Type: TV Shows; 9/21/20-9/27/20).

Additionally, “Late Night” earned 10,000 content shares across Facebook, YouTube, Twitter and Instagram, an increase of +29% versus last season’s premiere week (Source: ListenFirst Media Brand Rankings, LF // TV UNIVERSE // EPISODIC; Content Shares; Late Fringe; Brand Type: TV Shows; 9/21/20-9/27/20).

LATE-NIGHT WEEKLY AVERAGES
(According to viewing figures from Nielsen Media Research for the week of Sept. 21-25. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.21 rating, 2 share *
CBS “Late Show,” 0.24/3 *
ABC “Kimmel,” 0.28/3 *

12:05-12:35 a.m. ET
ABC “Nightline,” 0.18/2

12:35-1:35 a.m. ET
NBC “Late Night,” 0.13/2 *
CBS “Late Late Show,” 0.12/2 *

1:35-2:05 a.m. ET
NBC “A Little Late with Lilly Singh,” 0.08/1 (R) *

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 1.287 million viewers *
CBS “Late Show,” 1.995 million viewers *
ABC “Kimmel,” 1.492 million viewers *

12:05-12:35 a.m. ET
ABC “Nightline,” 0.880 million viewers

12:35-1:35 a.m. ET
NBC “Late Night,” 0.838 million viewers *
CBS “The Late Late Show,” 0.754 million viewers *

1:35-2:05 a.m. ET
NBC “A Little Late with Lilly Singh,” 0.466 million viewers (R) *

* Friday’s NBC shows were delayed by a double-overtime hockey game in primetime. Also, Friday’s “Kimmel,” “Late Show,” “Late Night” and “Late Late Show” were encores and all except “Kimmel” are excluded from these averages, as is Friday’s “A Little Late” rebroadcast.

SELECTED CABLE RESULTS, WEEK OF SEPT. 21-25

NATIONAL ADULT 18-49 RATING

Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.17

TBS, 11-11:30 p.m., “Conan,” 0.11

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.28
Adult Swim, 12:30-1:30 a.m. ET, 0.23

Each adult 18-49 rating point equals 1.29 million viewers.

TOTAL VIEWERS

Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.565 million viewers

TBS, 11-11:30 p.m., “Conan,” 0.302 million viewers

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.549 million viewers
Adult Swim, 12:30-1:30 a.m. ET, 0.419 million viewers

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Media contact:
Tom Bierbaum, 814/452-2091

Tom.Bierbaum@nbcuni.com