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NBC RATINGS FOR THE LATE-NIGHT WEEK OF SEPT. 28-OCT. 2

“Tonight” Earns Its Top 18-49 Average, Excluding Weeks of NFL Lead-ins, Since July 27-31; It’s “Late Night’s” Best Non-NFL Week Since Aug. 10-14

Wednesday Editions of “Tonight” & “Late Night” Are Those Shows’ Top-Rated Episodes Since June

Digital / Social: “Tonight” Delivers Its #1 Most Social Week in Series History, Up More Than +1300% Week to Week

NEW YORK — Oct. 6, 2020 — “The Tonight Show Starring Jimmy Fallon” has averaged a 0.26 rating in adults 18-49 and 1.374 million viewers for the late-night ratings week of Sept. 28-Oct. 2, according to “live plus same day” figures from Nielsen Media Research.

In digital / social results for the week, “Tonight” generated its #1 most-social week in series history, with a week-to-week gain in Total Social Activity of more than +1300%.

Excluding a week boosted by a primetime NFL lead-in, this is “Tonight’s” top 18-49 average in “live plus same day” Nielsen ratings since the week of July 27-31 (0.27), and highest total-viewer average since Aug. 4-8 (1.459 million viewers overall).

During a week featuring Korean band BTS, Tonight generated a 0.11 rating among teen viewers aged 12-17, the show’s highest rating in this demo in more than four months, since the week of May 18-22 (0.13).

At 12:35 a.m. ET, “Late Night with Seth Meyers” averaged a 0.14 in adults 18-49 and 778,000 viewers overall, and outrated CBS’ “The Late Late Show with James Corden” in the timeslot in 10 of 10 key ratings measures.

Excluding the week of the NFL boost, this was “Late Night’s” highest 18-49 average since the week of Aug. 10-14 (0.14) and equals its high since July 27-31 (0.16).

Wednesday’s post-debate telecast of “Tonight” scored a 0.35 in 18-49, making it the show’s top-rated telecast since Tuesday, June 16 (0.35). The last time a “Tonight” original topped a 0.35 was Friday May 1 (0.38). In total viewers, Wednesday’s 1.584 million made it the most-watched “Tonight since July 29 (1.615 million).

Also on Wednesday, “Late Night” scored its top 18-49 rating, a 0.18, since Thursday June 4 (also a 0.18).

Digital / Social: “The Tonight Show Starring Jimmy Fallon” ranked as the #1 most-social entertainment program of the week, with five of the week’s top six most-social individual telecasts (excluding sports and the Presidential Debate), accumulating 10.5 million Interactions from five airings across Facebook, Twitter, and Instagram (Source: Nielsen Social Content Ratings; Late Fringe Daypart; Linear Window; 9/28/20-10/4/20; 9/21/20-9/27/20).

It’s the #1 most-social week in “Tonight’s” series history and is up a whopping +1384% versus the prior week’s total (709,000).

Additionally, the Oct. 2 episode featuring Adam Sandler, Millie Bobby Brown and BTS (2.8 million) is the #2 most-social telecast in series history, behind only the BTS Subway Special (4.2 million on Feb. 24, 2020) under the most up-to-date Nielsen Social measurement methodology.

Among all TV programs across Facebook, Twitter, Instagram, and YouTube for the week, “Tonight” accumulated the #1 most content responses (27 million), #1 most shares (3 million), #1 most comments (682,000), #1 most new fans (1 million, of which 900,000 were new YouTube subscribers) and #1 most video views (119 million) (Source: ListenFirst Media Brand Rankings, LF // TV UNIVERSE // EPISODIC; Content Responses, Shares, Comments, New Fans, Video Views [YouTube]; Brand Type: TV Shows; 9/28/20-10/4/20).

Among all TV programs on YouTube for the week, ”Tonight” had each of the five most-viewed videos, including the #1 most-viewed with BTS’ performance of “Idol” (18 million views). This same “Idol” YouTube video was also the post with the week’s #1 most content responses (2 million) and comments (102,000) among all TV programs across Facebook, Twitter, Instagram, and YouTube (Source: ListenFirst Media Brand Rankings, LF // TV UNIVERSE // EPISODIC; Content Responses, Comments, Video Views [YouTube]; Brand Type: TV Shows; 9/28/20-10/4/20).

LATE-NIGHT WEEKLY AVERAGES
(According to viewing figures from Nielsen Media Research for the week of Sept. 28-Oct. 2. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.26 rating, 2 share
CBS “Late Show,” 0.29/3
ABC “Kimmel,” 0.37/4 *

12:05-12:35 a.m. ET
ABC “Nightline,” 0.22/2 *

12:35-1:35 a.m. ET
NBC “Late Night,” 0.14/2 *
CBS “Late Late Show,” 0.13/2 *

1:35-2:05 a.m. ET
NBC “A Little Late with Lilly Singh,” 0.09/1 (R) *

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 1.374 million viewers
CBS “Late Show,” 2.432 million viewers
ABC “Kimmel,” 1.633 million viewers *

12:05-12:35 a.m. ET
ABC “Nightline,” 0.958 million viewers *

12:35-1:35 a.m. ET
NBC “Late Night,” 0.778 million viewers *
CBS “The Late Late Show,” 0.890 million viewers *

1:35-2:05 a.m. ET
NBC “A Little Late with Lilly Singh,” 0.420 million viewers (R) *

* ABC’s lineup was delayed by NBA Finals overruns on Wednesday and Friday. Friday’s “Late Night” and “Late Late Show” were encores and are excluded from these averages, as is Friday’s “A Little Late” rebroadcast.

SEASON AVERAGES

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC “Tonight” 0.23 rating, 2 share
CBS “Late Show,” 0.27/3
ABC “Kimmel,” 0.33/3

12:35-1:05 a.m. ET
ABC “Nightline,” 0.20/3

12:35-1:35 a.m. ET
NBC “Late Night,” 0.13/2
CBS “The Late Late Show,” 0.13/2

1:35-2:05 a.m. ET
NBC “A Little Late with Lilly Singh,” 0.08/1

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 1.330 million viewers
CBS “Late Show,” 2.238 million viewers
ABC “Kimmel,” 1.561 million viewers

12:35-1:05 a.m. ET
ABC “Nightline,” 0.919 million viewers

12:35-1:35 a.m. ET
NBC “Late Night,” 0.810 million viewers
CBS “The Late Late Show,” 0.831 million viewers

1:35-2:05 a.m. ET
NBC “A Little Late with Lilly Singh,” 0.446 million viewers

SELECTED CABLE RESULTS, WEEK OF SEPT. 28-OCT. 2

NATIONAL ADULT 18-49 RATING

Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.20

TBS, 11-11:30 p.m., “Conan,” 0.10 (R)

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.27
Adult Swim, 12:30-1:30 a.m. ET, 0.20

Each adult 18-49 rating point equals 1.29 million viewers.

TOTAL VIEWERS

Comedy Central, 11-11:30 p.m., “The Daily Show,” 0.657 million viewers

TBS, 11-11:30 p.m., “Conan,” 0.293 million viewers (R)

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.563 million viewers
Adult Swim, 12:30-1:30 a.m. ET, 0.408 million viewers

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Media contact:
Tom Bierbaum, 814/452-2091

Tom.Bierbaum@nbcuni.com