News

NBC RULES THE WEEK OF SEPT. 7-13 WITH THE TOP 18-49 RATING FOR ANY NET SINCE SUPER BOWL WEEK, MOST-WATCHED SINCE OSCARS WEEK

NFL Football Dominates, With Thursday and Sunday NBC Sports Coverage Ranking #1-2 for the Primetime Week Across the Board

Tuesday’s “America’s Got Talent” Is the Week’s #1 Non-Sports / Non-News Show in Total Viewers, Wednesday’s “AGT” Is #3, “Transplant” Is #8 on the Big 4 Nets & the Season Debut of “Ninja Warrior” Is #9

"Ninja Warrior" Rules Monday Among Big 4 Programs, Matching NBC's Slot High Since June

Digital / Social: Monday’s “Ninja” Premiere Increased by +34% Versus the Prior Season’s Debut in Total Social Activity

"Transplant" Maintains 100% of the Prior Week's Premiere, Wins at 10 p.m.; "Talent" Is Tuesday's #1 Big 4 Show in Every Key Measure

Digital / Social: “Talent” Generates Tuesday and Wednesday Season Highs in Total Social Interactions, Topping the Show’s Season Averages by +93% & +44% Respectively

NBC Wins Wednesday in Total Viewers, "Talent" Is the Night’s #1 Show in Viewers

Thursday’s Texans-Chiefs NFL Opener Is the Most-Watched Primetime Sporting Event Since the Super Bowl

Cowboys-Rams “Sunday Night Football” Takes the Night in 10 of 10 Key Ratings Measures

UNIVERSAL CITY, Calif. — Sept. 15, 2020 — NBC has dominated the primetime ratings week of Sept. 7-13 with the highest adult 18-49 average for any network since the week of the Super Bowl and the highest total-viewer average for any net since Academy Awards week.

According to “live plus same day” ratings from Nielsen Media Research, NBC averaged a 2.0 rating in adults 18-49 and 7.3 million viewers overall for the Sept. 7-13 week, and won the week among the Big 4 networks in 10 of 10 key ratings measures – adults, men and women 18-34, 18-49 and 25-54, plus total viewers.

NBC was paced by coverage of Thursday and Sunday NFL Kickoff Weekend football, which teamed up to average more than 20 million viewers for a 12th consecutive year. Those telecasts ranked #1-2 among primetime programs for the week in every key ratings measure and scored as two of the three most-watched primetime programs in the seven months since the Super Bowl. The streaming audience for the Thursday and Sunday games (an Average Minute Audience of 809,000) was up +39% versus results for last year’s first two games.

NBC’s 2.0 rating in 18-49 for the week is the highest for any network since Fox’s 7.4 for the week of Jan. 27-Feb. 2, Super Bowl week, and NBC’s highest since a 2.1 for Nov. 25-Dec. 1, 2019, Thanksgiving week.

The 7.3 million viewers for NBC last week is the most for any net since ABC’s Oscars week (7.7 million for Feb. 3-9) and the most for NBC since last Thanksgiving week (8.9 million).

Excluding sports and newsmagazines, Tuesday’s “America’s Got Talent” was the #1 telecast of the week in total viewers, with Wednesday’s edition ranking #3 among all primetime Big 4 entertainment shows, Tuesday’s “Transplant” finishing #8 and Monday’s season premiere of “American Ninja Warrior” ranking #9.

Season to date in total viewers, NBC ranks #2 and, excluding sports, has delivered this season and last, its two closest positions relative to #1 at this point in the season since 2002-03.

Weekly ratings are “live plus same day” figures from Nielsen Media Research unless otherwise noted. Season-to-date ratings are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”

Week 51 Averages

Adult 18-49 Rating, “live plus same day,” Sept. 7-13

NBC…2.0

Fox…0.9

CBS…0.5

ABC…0.4

CW…0.1

Total Viewers

NBC…7.3 million

Fox…3.1 million

CBS…2.7 million

ABC…2.4 million

CW…0.5 million

Season-to-Date Averages

Adult 18-49 Rating, “Most Current”

Fox…1.3

NBC…1.1

ABC…0.9

CBS…0.8

CW…0.3

Total Viewers

CBS…6.3 million

NBC…5.6 million

Fox…4.8 million

ABC…4.6 million

CW…1.0 million

NBC highlights for the week of Sept. 7-13:

Monday

NBC ranked #1 among the Big 4 networks Monday night in adults 18-49, adults 25-54 and total viewers and was #1 or tied for #1 among those nets in all other key ratings categories. In adults 18-49, adults 25-54 and total viewers, NBC led six of six primetime half-hours among the Big 4. NBC has finished #1 or tied for #1 on 16 of 16 Monday nights so far this summer among the Big 4 networks in adults 18-49.

The season premiere of “American Ninja Warrior” (0.6 rating in 18-49, 3.7 million viewers overall from 8-10:01 p.m. ET) was the #1 show of the night on the Big 4 networks in adults 18-49, adults 25-54 and total viewers, growing +0.1 of a point or +20% versus the prior week’s “Ninja” all-star special in 18-49 (0.6 vs. 0.5) and +6% in total viewers (3.7 million vs. 3.4 million). “Ninja” equaled NBC’s best rating in the timeslot since June 29 (0.7) and scored the net’s top total-viewer result in the time period since that same June 29 telecast (4.0 million). Digital / Social: Total activity for the Sept. 7 season premiere amounted to 43,300 Total Social Interactions, up +8% versus the prior week’s “All Stars Skills Challenge Special” (40,100 Total Interactions), and up +34% versus last season’s premiere on Wednesday, May 29, 2019 (32,400 Total Interactions).

An encore telecast of “Dateline NBC” (0.4 rating in adults 18-49, 0.6 in adults 25-54, 2.6 million viewers overall from 10:01-11 p.m. ET) won the timeslot among ABC, CBS and NBC in adults 18-49, adults 25-54 and total viewers, retaining 100% week to week in adults 18-49 (0.4 vs. 0.4).

Tuesday

NBC won Tuesday night among the Big 4 networks in every key measure. NBC has now won 20 consecutive Tuesdays among those networks in 18-49 excluding sports, 19 straight in adults 25-54 excluding sports and nine in a row in total viewers.

“America’s Got Talent” (0.8 rating in 18-49, 6.0 million viewers overall from 8-10:01 p.m. ET) ranked as the #1 telecast of the night on the Big 4 networks in every key ratings measure — adults, men and women 18-34, 18-49 and 25-54, plus total viewers maintaining 100% week to week in 18-49 (0.8 vs. 0.8) to equal a four-week high. Digital / Social: The Sept. 8 “Talent” tallied 1.04 million Total Social Interactions, a new season high and a +93% jump over the show’s Season 15 average (538,000).

“Transplant” (0.4 rating in 18-49, 3.7 million viewers overall from 10:01-11 p.m. ET) retained 100% of the prior week’s premiere episode in 18-49 (0.4 vs. 0.4) and won this week’s time period among ABC, CBS and NBC in adults 18-49, adults 25-54 and total viewers. “Transplant” also tied as the #2 show of the night on the Big 4 in adults 18-49, behind only “America’s Got Talent.”

Wednesday

NBC won the night among the Big 4 networks in total viewers. NBC has now finished #1 among those nets in total viewers on 14 of 16 Wednesday nights so far this summer.

A live results telecast of “America’s Got Talent” (0.6 rating in 18-49, 5.5 million viewers overall from 8-9:01 p.m. ET) won the 8 p.m. hour among the Big 4 networks versus “Big Brother” to rank as the #1 telecast of the night on those nets in total viewers. Digital / Social: The Sept. 9 telecast generated season-high Total Social Interactions for a results show, with its 782,400 Interactions up +49% versus the prior week’s 526,200 and up +44% versus the results show season average of 543,200.

The NBC Sports Special “Inspire Change” averaged a 0.2 rating in 18-49 and 1.3 million viewers overall from 9:01-10 p.m. ET.

An encore “Chicago Fire” (0.2 rating in 18-49, 1.5 million viewers overall from 10-11 p.m. ET) maintained its rating or grew half-hour to half-hour in 10 of 10 key ratings categories, despite the 10 p.m. hour, including a gain of +15% in total viewers (1.5 million to 1.7 million).

Thursday

NBC Sports coverage of the Houston Texans-Kansas City Chiefs NFL Kickoff Game (6.7 rating in 18-49, 20.5 million viewers overall from 8:28-11:05 p.m. ET) is only the second primetime show since Super Bowl Sunday to average at least 20 million viewers (Academy Awards, 23.6 million on Feb. 9).

The Average Minute Audience (AMA) for Thursday’s live stream via NBC Sports digital platforms, NFL Digital platforms, Chiefs and Texans mobile properties, and Verizon Media mobile properties, was 970,000 viewers – the highest ever for an NBC NFL game, excluding Super Bowls – and up +55% from last year’s NFL Kickoff Game (627,000).

Friday

A rebroadcast of “America’s Got Talent” (0.3 rating in 18-49, 1.9 million viewers overall from 8-10 p.m. ET) retained 100% of the previous week’s Friday rebroadcast in 18-49 (0.3 vs. 0.3) and grew +17% in total viewers (1.901 million vs. 1.621 million).

“Dateline NBC” (0.4 rating in adults 18-49, 0.6 in adults 25-54, 2.2 million viewers overall from 10-11 p.m. ET) grew +0.1 of a point or +33% week to week in adults 18-49 (0.4 vs. 0.3) and +20% in adults 25-54 (0.6 vs. 0.5), to equal a 17-week Friday high in adults 18-49 (matching the show’s best rating since May 15, 0.5) and tie a six-week Friday high in 25-54 (equaling its best since July 31, 0.7).

Sunday

NBC Sports coverage of Dallas Cowboys-Los Angeles Rams “Sunday Night Football” (6.2 in 18-49, 18.9 million viewers overall from 8:23-11:18 p.m. ET) won the night in 10 of 10 key ratings measures – adults, men and women 18-34, 18-49 and 25-54, plus total viewers.

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Media contact:

Tom Bierbaum, 814-452-2091

tom.bierbaum@nbcuni.com