News

NBC WINS THE OCT. 1-7 WEEK IN TOTAL VIEWERS, LEADS THE SEASON THROUGH 2 WEEKS IN VIEWERS FOR THE FIRST TIME IN 16 YEARS

“Sunday Night Football” Ranks #1 Among Primetime Programs for the Week in 18-49 & Total Viewers

Among Entertainment Programs on the Big 4 in 18-49, “This Is Us” Is #1, “Voice” Ranks #3, “Manifest” & Tuesday’s “Voice” Tie for #4, “New Amsterdam” Ties for #9

"The Voice" Grows to the Show’s Best Monday 18-49 Rating Since March 19, "Manifest" Rules the 10 p.m. Dramas, Topping "Good Doctor" By +64%

L+7: “Manifest” Generates the #2 Biggest L+7 Viewer Lift for Any Broadcast or Cable Show in Measurement History

“This Is Us,” “Voice” & “New Amsterdam" Are the #1-2-3 Shows on the Big 4 Tuesday Night in 18-49

L+3: “This Is Us” & “New Amsterdam” Are the #1-2 Biggest L+3 Gainers on the Night in 18-49 and Total Viewers

NBC Wins Wednesday in Total Viewers by +47%, Its Best Wednesday Margin With In-Season Series Fare Vs. Originals Since 2002, Crossover "Chicago" Dramas Are the #1-2-3 Shows of the Night

L+3: “Chicago P.D.” Locks Up Wednesday’s Biggest L+3 Lift in Total Viewers

On Thursday, "SVU" Tops the 10 p.m. Drama Competition in 18-49 by +25%, "Superstore" & “Will & Grace” Open With Gains Vs. Last Spring’s Finales

Cowboys-Ravens “Sunday Night Football” Sweeps the Night in Every Key Ratings Measure, Jump +2.1 Million Viewers Vs. the Year-Ago Telecast

UNIVERSAL CITY, Calif. — Oct. 9, 2018 — NBC has won the week of Oct. 1-7 in total viewers and ranks #1 or tied for #1 for the week in adults 18-49, adults 25-54 and all key adult-female demographics, according to “live plus same day” viewership figures from Nielsen Media Research.

NBC’s week was led by the #1 primetime telecast in 18-49 and total viewers, “Sunday Night Football,” and also featured in adults 18-49 the #1 entertainment program on the broadcast networks, “This Is Us”; the #1-2 new shows, “Manifest” and “New Amsterdam”; and the top two alternative shows, the Monday and Tuesday editions of “The Voice.”

Among Big 4 entertainment telecasts in 18-49, “This Is Us” ranked #1, Monday’s “Voice” was #3, “Manifest” and Tuesday’s “Voice” tied for #4 and “New Amsterdam” tied for #9.

It’s NBC’s first in-season total-viewer win without help from the Olympics or Super Bowl since the week of Jan. 1-7, 2018.

NBC leads the new season through two weeks in total viewers (with an average 7.7 million vs. CBS’ 7.6 million), marking the first time in 16 years, since 2001, that NBC has ranked #1 in total viewers two weeks into the season.

NBC also leads the season in adults 18-49, adults 25-54, adults 18-34 and all key adult-female demographics.

Week 2 Averages

Adult 18-49 Rating, “live plus same day,” Oct. 1-7

Fox…1.8

NBC…1.8

CBS…0.9

ABC…0.9

CW…0.2

Total Viewers

NBC…7.5 million

CBS…6.9 million

Fox…6.0 million

ABC…4.7 million

CW…0.7 million

Season-to-Date Averages

Adult 18-49 Rating, “Most Current”

NBC…1.9

Fox…1.7

CBS…1.1

ABC…1.0

CW…0.2

Total Viewers

NBC…7.7 million

CBS…7.6 million

Fox…5.7 million

ABC…5.1 million

CW…0.7 million

NBC highlights for the week of Oct. 1-7:

Monday

NBC ranked #1 for the night among the Big 4 networks in adults 18-49, total viewers and every other key ratings measure, winning six of six half-hours among those nets in 18-49 and total viewers.

“The Voice” (2.1 rating in 18-49, 10.1 million viewers overall from 8-10 p.m. ET) ranked as the #1 show of the night on the Big 4 networks in every key measure, growing +5% versus the prior week’s season-premiere rating in 18-49 (2.1 vs. 2.0) to earn the show’s highest Monday result since March 19 (2.3) and increasing by +4% in total viewers (10.1 million vs. 9.7 million) to the shows best Monday result since March 26 (10.5 million). Head to head from 8-10 p.m., “The Voice” outrated “Dancing With the Stars” by +163% in 18-49 (2.1 vs. 0.8).

“Live Plus Three Day” Ratings: “The Voice” increased by +18% in 18-49 (from a 2.06 rating to a 2.44) and more than +1.5 viewers overall (10.1 million to 11.6 million) going from “live plus same day” Nielsens to L+3.

L+3+Digital: After three days of linear and non-linear viewership, “The Voice’s” Week 1 telecast rose to a 2.85 rating in 18-49.

Upscale: Monday’s “Voice” is delivering a solidly upscale audience, indexing at a 106 among adults 18-49 living in homes with $100K+ incomes.

“Manifest” (1.8 rating in 18-49, 8.4 million viewers overall from 10-11 p.m. ET) claimed the timeslot among the ABC-CBS-NBC dramas in adults 18-49, adults 25-54, total viewers and all other key demos, beating “The Good Doctor” in 18-49 by +64% (1.8 vs. 1.1) and “Bull” by +125% (1.8 vs. 0.8). “Manifest” was the #1 scripted show of the night on the Big 4 in 18-49 and total viewers and topped NBC’s average in the timeslot last season by +80% in 18-49 (1.8 vs. 1.0, L+SD non-sports) and more than +3.8 million persons or +84% in total viewers (8.4 million vs. 4.6 million).

L+3: “Manifest” grew by +77% in 18-49 (from a 1.77 rating to a 3.13) and +5.5 million viewers overall (8.4 million to 14.0 million) going from L+SD to L+3, for the biggest lifts of the night in 18-49 rating and total viewers. L+3+Digital: Counting three days of linear and non-linear viewership, “Manifest’s” Week 1 episode increased to a 4.36 rating in 18-49.

L+7: The Sept. 25 “Manifest” premiere increased by +93% in 18-49 rating going from L+SD to L+7 (from a 2.16 to a 4.17) and +8.0 million viewers overall (10.4 million to 18.4 million), which represented the #2 biggest “live plus seven day” total-viewers lift on record for any telecast on broadcast or cable, behind only the +8.8 million for the March 27, 2018 revival debut of ABC’s “Roseanne.” The L+7 viewership of 18.4 million makes “Manifest” NBC’s most-watched drama series premiere in 19 years, since “Third Watch” debuted with 20.6 million viewers on Sept. 23, 1999 (predating Nielsen’s tracking of DVR time-shifting). It also lifted “Manifest” to #1 in total viewers for Premiere Week, marking the first time since Nielsen began releasing L+7 data that an NBC series has delivered the most-watched program of Premiere Week by that metric.

Upscale: “Manifest” is generating a strong upscale audience, indexing at a 112 among adults 18-49 living in homes with $100K+ incomes.

Tuesday

NBC won the night among the Big 4 networks in adults 18-49 and every other key demo, sweeping six of six half-hours in adults 18-49 to take the night among those nets by a +58% margin (with a 1.9 average rating vs. a 1.2 for #2 CBS).

“The Voice” (1.8 rating in 18-49, 9.4 million viewers overall from 8-9 p.m. ET) won the timeslot among the Big 4 networks in every key demographic (including a tie in men 18-34) with a +29% margin in adults 18-49 over “NCIS” (1.8 vs. 1.4) and +157% over “Dancing With the Stars” (1.8 vs. 0.7 in that hour). “Voice” was the #2 show of the night on the Big 4 networks in 18-49, behind only “This Is Us.” L+3: “Voice” increased by +17% in 18-49 (1.84 to 2.16) and +1.4 million viewers overall (9.4 million to 10.8 million) going from L+SD to L+3 Nielsens. L+3+Digital: With three days of linear and non-linear viewership counted, the Tuesday “Voice’s” Week 1 telecast grew to a 2.79 rating in 18-49. Upscale: Tuesday’s “Voice” is delivering a solidly upscale audience, indexing at a 115 among adults 18-49 living in homes with $100K+ incomes.

“This Is Us” (2.4 rating in 18-49, 8.9 million viewers overall from 9-10:01 p.m. ET) ranked as the #1 show of the night on the Big 4 networks in nine of nine key demographics – adults, men and women 18-34, 18-49 and 25-54 (including a tie with “The Voice” in men 25-54), while doubling the timeslot’s #2 Big 4 program in adults 18-49 (2.4 vs. 1.2 for CBS’ “FBI”). L+3: “This Is Us” grew by +56% in 18-49 (2.41 to 3.75) and more than +4.0 million viewers overall (8.9 million to 12.9 million) going from L+SD to L+3 Nielsens, for the largest L+3 lifts of the night in adult 18-49 rating and total viewers. L+3+Digital: After three days of linear and non-linear viewership, “This Is Us’” Week 1 telecast increased to a 5.47 rating in 18-49. L+7: The Sept. 25 “This Is Us” season premiere increased by +64% in 18-49 rating (from a 2.07 to a 4.87) and more than +5.7 million viewers overall (10.6 million to 16.3 million) going from L+SD to L+7, the biggest lifts of the night. Upscale: “This Is Us” is generating a strong upscale audience, indexing at a 139 among adults 18-49 living in homes with $100K+ incomes.

“New Amsterdam” (1.5 rating in 18-49, 7.4 million viewers overall from 10:01-11 p.m. ET) won the timeslot over the ABC-CBS competition in nine of nine key demographics (including a tie in men 25-54), posting a +50% margin in adults 18-49 over “NCIS: New Orleans” (1.5 vs. 1.0) and equaliing the combined ABC-CBS competition (1.5 vs. a combined 1.5). “New Amsterdam” ranked as the #2 drama of the night in adults 18-49 behind only “This Is Us,” while jumping +25% versus NBC’s timeslot average last season in 18-49 (1.5 vs. 1.2 in 18-49, L+SD excluding sports) and more than +1.2 million persons or +20% in total viewers (7.4 million vs. 6.2 million). L+3: “New Amsterdam” increased by +63% in 18-49 (1.54 to 2.51) and +4.0 million viewers overall (7.4 million to 11.4 million) going from L+SD to L+3 Nielsens, for the biggest lift of the night on the Big 4 networks in 18-49 percentage and #2 biggest increases in 18-49 rating and total viewers, behind only “This Is Us.” L+3+Digital: Counting three days of linear and non-linear viewership, “New Amsterdam’s” Week 1 telecast rose to a 3.22 rating in 18-49. L+7: The Sept. 25 series debut of “New Amsterdam” grew by +73% in 18-49 rating (from a 1.84 to a 3.18) and +5.7 million viewers overall (8.4 million to 14.1 million) going from L+SD to L+7, for the second biggest lifts of the night behind only “This Is Us.” Upscale: “New Amsterdam” is generating a solid upscale audience, indexing at a 116 among adults 18-49 living in homes with $100K+ incomes.

Wednesday

With a “Chicago” crossover event, NBC won the night in total viewers, growing more than +2.2 million persons or +38% versus the same Wednesday last year (8.2 million vs. 6.0 million on Oct. 4, 2017) and claiming the #1-2-3 most-watched shows of the night. In 18-49, NBC finished #2 for the night among the Big 4, just a tenth of a point out of #1 and up from a #4 finish for the same night last year

With total-viewer margins over the #2 Big 4 network of +47% or more than +2.6 million viewers (8.3 million vs. CBS’ second-place 5.6 million), this was NBC’s biggest in-season Wednesday total-viewer percentage margin over #2 with series programming versus all-original competition in nearly 16 years, since Dec. 11, 2002 (when NBC won with “Ed,” “The West Wing” and “Law & Order” by +56%, 15.3 million vs. 9.8 million for #2 ABC).

A special 8 p.m. “Chicago Fire,” launching a nightlong “Chicago” crossover (1.3 rating in 18-49, 8.1 million viewers overall from 9-10 p.m. ET) won the timeslot in total viewers and was the #2 show of the night, behind only “Chicago Med.” It was the show’s most-watched telecast since Wednesday, March 1, 2017 (9.0 million) and equaled the best “Fire” rating in 18-49 since last season’s premiere (1.5 at 10 p.m., Thursday, Sept. 28, 2017). L+3: “Fire” grew by +46% in 18-49 (1.27 to 1.86) and +2.4 million viewers overall (8.1 million to 10.5 million) going from L+SD to L+3. L+3+Digital: Through three days of linear and non-linear viewership, “Fire’s” Week 1 telecast rose to a 2.06 rating in 18-49.

A crossover episode of “Chicago Med” (1.3 rating in 18-49, 8.8 million viewers overall from 8-9-10 p.m. ET) ranked as the #1 telecast of the night on the Big 4 networks in total viewers, with the show’s most-watched episode since April 26, 2016 (8.997 million with a “Voice” lead-in). In 18-49, “Med” equaled its best rating since Tuesday, March 6 (1.4 with a “This Is Us” lead-in) and tied for the timeslot win among the broadcast networks. L+3: “Med” grew +57% in 18-49 (1.34 to 2.10) and +3.1 million viewers overall (8.8 million to 11.9 million) going from L+SD to L+3 Nielsens. L+3+Digital: After three days of linear and non-linear viewership, “Med’s” Week 1 episode increased to a 1.93 rating in 18-49. Upscale: “Med” is generating a solid upscale audience, indexing at a 107 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).

Concluding the night’s crossover event, “Chicago P.D.” (1.2 rating in 18-49, 7.8 million viewers overall from 10-11 p.m. ET) equaled the show’s top 18-49 rating since March 21 (1.3) and delivered its most-watched regular-slot episode since Feb. 10, 2016 (8.3 million). “P.D.” won the timeslot among the ABC, CBS and NBC dramas in adults 18-49, adults 25-54, total viewers and every other key measure, beating ABC’s “A Million Little Things” in adults 18-49 by a +50% margin (1.2 vs. 0.8) and CBS’ season premiere of “Criminal Minds” by +71% (1.2 vs. 0.7). L+3: “P.D.” increased by +70% in 18-49 (1.18 to 2.01) and more than +3.2 million viewers overall (7.8 million to 11.0 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lifts of the night in 18-49 rating and total viewers. L+3+Digital: Counting three days of linear and non-linear viewership, “P.D.’s” Premiere Week telecast grew to a 2.08 rating in 18-49.

Thursday

The fourth season premiere of “Superstore” (0.9 rating in 18-49, 3.2 million viewers overall from 8-8:30 p.m. ET) grew +13% versus last season’s finale in 18-49 (0.9 vs. 0.8 on May 3) and +6% in total viewers (3.2 million vs. 3.0 million), to equal the show’s top 18-49 rating since March 22 (1.1). L+3: “Superstore” increased by +46% in 18-49 (0.90 to 1.31) and +952,000 viewers overall (3.2 million to 4.1 million) going from L+SD to L+3 Nielsens. L+7: Last season, “Superstore” grew by +55% in 18-49 rating going from L+SD to L+7 (from a 1.01 to a 1.57) and +1.2 million viewers overall (3.7 million to 4.9 million). Upscale: “Superstore” delivered a strong upscale audience last season, indexing at a 122 among adults 18-49 in $100K+ homes.

“The Good Place” (0.9 rating in 18-49, 3.0 million viewers overall from 8:30-9 p.m. ET) retained 100% of its adult 18-49 lead-in from “Superstore” and 94% in total viewers. L+3: “The Good Place” grew by +64% in 18-49 going from L+SD to L+3 (0.91 to 1.49) and +1.3 million viewers overall (3.0 million to 4.3 million). L+7: Last season, “The Good Place” increased by +71% in 18-49 rating going from L+SD to L+7 (from a 1.14 to a 1.95) and +1.9 million viewers overall (3.9 million to 5.8 million), and with the addition of projected 35-day linear and non-linear ratings, the “Good Place” rating nearly tripled over its L+SD average, growing to a 3.36. Digital: The prior week’s season premiere of “The Good Place” was up +69% versus one year ago through seven days of non-linear digital viewership, amassing a projected 0.86 rating in adults 18-49 versus 0.51 at the same point for the fall 2017 season debut. It’s the #1 best seven-day digital performance ever for “The Good Place.” Upscale: “The Good Place” is generating a strong upscale audience this season, indexing at a 135 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).

The 10th season debut of “Will & Grace” (1.0 rating in 18-49, 4.0 million viewers overall from 9-9:30 p.m. ET) built on its lead-in by +11% in adult 18-49 rating and +34% in total viewers, to grow by +11% versus where the show ended last season with its April 5 finale in 18-49 (1.0 vs. 0.9) and by +9% in total viewers (4.0 million vs. 3.6 million). L+3: “Will & Grace” increased by +74% in 18-49 (0.99 to 1.72) and more than +2.1 million viewers overall (4.0 million to 6.1 million) going from L+SD to L+3 Nielsens, L+7: Last season “Will & Grace” grew by +88% in 18-49 rating going from L+SD to L+7 (1.47 to a 2.77) and +3.5 million viewers overall (5.4 million to 8.9 million). Upscale: Last season, “Will & Grace” delivered a strong upscale audience, indexing at a 134 among adults 18-49 living in homes with $100K+ incomes.

The regular-slot debut of “I Feel Bad” (0.7 rating in 18-49, 2.6 million viewers overall from 9:30-10 p.m. ET) equaled NBC’s best 18-49 result in the timeslot with comedy since Feb. 1 (0.8), while equaling NBC’s average in the timeslot last season (0.7 vs. 0.7, L+SD excluding sports). L+3: “I Feel Bad” grew by +35% in 18-49 going from L+SD to L+3 (0.68 to 0.92) and +800,000 viewers overall (2.6 million to 3.4 million).

“Law & Order: SVU” (1.0 rating in 18-49, 4.2 million viewers overall from 10-11 p.m. ET) won the timeslot versus the ABC and CBS drama competition in adults 18-49 and most other key demographics, outrating ABC’s “How to Get Away With Murder” in 18-49 by +25% (1.0 vs. 0.8) and CBS’ “S.W.A.T.” by +43% (1.0 vs. 0.7). L+3: “SVU” grew by +84% in 18-49 (0.95 to 1.75) and +2.5 million viewers overall (4.2 million to 6.7 million) going from L+SD to L+3 Nielsens. L+3+Digital: Through three days of linear and non-linear viewership, “SVU’s” Week 1 episode rose to a 2.17 rating in 18-49.

Friday

An encore telecast of Monday’s “Manifest” (0.5 rating in 18-49, 3.0 million viewers overall from 8-9 p.m. ET) maintained 100% of the show’s week-ago encore in this same timeslot in adults 18-49 (0.5 vs. 0.5).

A rebroadcast of Tuesday’s “New Amsterdam” (0.4 rating in 18-49, 2.6 million viewers overall from 9-10 p.m. ET) retained 100% of the previous week’s rebroadcast in this time period in adults 18-49 (0.4 vs. 0.4) and held steady or grew half-hour to half-hour in every key measure.

“Dateline NBC” (0.6 rating in 18-49, 0.9 in adults 25-54, 3.3 million viewers overall from 9-11 p.m. ET) finished as the #1 newsmagazine of the night in adults 18-49, adults 25-54 and total viewers. “Dateline” grew half-hour to half-hour in adults 25-54 (+13%, 0.8 to 0.9) and total viewers (+9%, 3.1 million to 3.4 million), maintaining or growing half-hour to half-hour in every key ratings measure. L+3: The prior Friday’s “Dateline” increased by +37% in 18-49 (0.70 to 0.96) and +1.1 million viewers overall (3.9 million to 5.0 million) going from L+SD to L+3 Nielsens. Upscale: Friday’s “Dateline” is delivering a solid upscale audience, indexing at a 107 among adults 18-49 in $100K+ homes.

Sunday

NBC Sports coverage of Dallas Cowboys-Philadelphia Eagles “Sunday Night Football” (6.0/24 in 18-49, 18.6 million viewers overall from 8:23-11:58 p.m. ET) won the night in all key ratings measures – adults, men and women 18-34, 18-49 and 25-54, plus total viewers. Versus the year-ago Chiefs-Texans telecast, the Cowboys-Texans game is up +2.1 million persons or +12% in total viewers (18.6 million vs. 16.5 million).

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Media contact:

Tom Bierbaum, 814-452-2091

tom.bierbaum@nbcuni.com