Back
News

NBC WINS THE WEEK OF NOV. 6-12 WITH FIVE TOP-10 RANKINGS FROM SUN. & THURS. FOOTBALL, ‘THE VOICE’ & ‘THIS IS US’

NBC Dominates the Week in 18-49, Prevails In All Other Key Demos, Wins in Total Viewers for the First Time This Fall

For the Season, NBC Ranks #1 in Adults 18-49 by a +15% Margin Over World Series-Boosted Fox

Monday’s "Voice" Is the #1 Entertainment Show of the Night by a +67% Margin, "The Brave" Wins at 10 Among ABC, CBS & NBC by a +25% Margin

L+3: “The Brave” Grows +2.3 Million Viewers in L+3, the Biggest Lift of the Night

Tuesday’s "This Is Us" Grows +25% Week to Week, "Us" & "The Voice" Are the #1-2 Shows of the Night; "Menendez" Increases by +29%, NBC Wins the Night by +50%

L+3: “This Is Us” Generates the Top L+3 Lifts Tuesday Night in 18-49 and Total Viewers & “Chicago P.D.” Captures the Biggest Lifts Wednesday Night

Both Seahawks-Cardinals “Thursday Night Football” & Patriots-Broncos “Sunday Night Football” Win Their Respective Nights for NBC in Every Key Ratings Measure

UNIVERSAL CITY, Calif. — Nov. 14, 2017 — NBC has claimed the primetime ratings week of Nov. 6-12 among adults 18-49 and every other key demographic and earned its first weeklong win this season in total viewers, according to “live plus same day” ratings from Nielsen Media Research.

NBC’s dominant week was led by top-10 ratings from “Sunday Night Football” (#1 in adults 18-49 among primetime programs on the Big 4 networks), “Thursday Night Football” (#2), “This Is Us” (#5), Monday’s “The Voice” (#8) and Tuesday’s “Voice” (tied for #9). “Sunday Night Football” also earned the #1 position for the week in total viewers. Rankings exclude sports pre- and post-game shows.

Season to date, NBC is running #1 among ABC, CBS, NBC and Fox in adults 18-49, despite Fox’s World Series boosts on seven nights of the prior two weeks. NBC leads by a +15% margin over #2 Fox (with a 2.3 rating vs. a 2.0). NBC also ranks #1 for the season in adults 25-54, adults 18-34 (tie) and all key adult-female demos.

Weekly ratings are “live plus same day” figures from Nielsen Media Research unless otherwise noted. Season-to-date ratings are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”

Week 7 Averages

Adult 18-49 Rating, “live plus same day,” Nov. 6-12

NBC…2.1

ABC…1.4

Fox…1.3

CBS…1.0

CW…0.4

Total Viewers

NBC…8.1 million

CBS…7.6 million

ABC…6.2 million

Fox…4.0 million

CW…1.3 million

Season-to-Date Averages

Adult 18-49 Rating, “Most Current”

NBC…2.3

Fox…2.0

CBS…1.8

ABC…1.6

CW…0.6

Total Viewers

CBS…10.0 million

NBC…8.7 million

Fox…6.9 million

ABC…6.5 million

CW…1.6 million

NBC highlights for the week of Nov. 6-12:

Monday

NBC ranked #1 for the night’s among the broadcast network in 18-49 and total viewers.

“The Voice” (2.0/7 in 18-49, 9.6 million viewers overall from 8-10:01 p.m. ET) was the #1 entertainment show of the night in 18-49 by a +67% margin (2.0 vs. 1.2 for “Dancing With the Stars” and “Kevin Can Wait”) and also ranked #1 excluding sports in total viewers. “Voice” also won its two-hour time period among the Big 4 networks in adults 18-49, total viewers and every other key measure. Week to week, “The Voice” grew +5% in 18-49 (2.0 vs. 1.9) and was also up in total viewers (9.627 million vs. 9.618 million).

“Live Plus Three Day” Ratings: “Voice” increased by +18% in 18-49 (from a 1.97 rating to a 2.32) and +1.5 million viewers overall (9.6 million to 11.1 million) going from “live plus same day” Nielsens to L+3.

“Live Plus Seven Day” Ratings: Monday’s “The Voice” is growing by +27% in 18-49 rating going from L+SD to L+7 (from a 2.44 to a 3.09) and +2.3 million viewers overall (10.6 million to 12.9 million). When projected non-linear viewing is included, the L+7 18-49 rating increases to a 3.51.

Upscale: Monday’s “Voice” is delivering a solidly upscale audience, indexing at a 108 among adults 18-49 living in homes with $100K+ incomes (“most current,” including L+3).

“The Brave” (1.0/4 in 18-49, 5.2 million viewers overall from 10:01-11 p.m. ET) ranked #1 in the hour among ABC, CBS and NBC in adults 18-49 by a +25% margin (1.0 vs. 0.8 each for “Scorpion” and “Living Everyday: Luke Bryan”) also finished #1 among those networks in adults 25-54, adults 18-34 and all key adult-male demos while tying for #1 in women 18-49, women 25-54 and total viewers. “The Brave” grew +25% week to week in 18-49 (1.0 vs. 0.8) and +14% in total viewers (5.1 million vs. 4.5 million) to equal its 18-49 high since Oct. 9 (1.1). L+3: “The Brave” grew by +50% in 18-49 (1.02 to 1.53) and +2.3 million viewers overall (5.2 million to 6.7 million) going from L+SD to L+3, for the night’s biggest L+3 lift in total viewers. L+7: “The Brave” has increased by +60% in 18-49 rating going from L+SD to L+7 (from a 1.11 to a 1.78) and +3.2 million viewers overall (5.3 million to 8.5 million). With the addition of projected non-linear ratings, the L+7 figure grows to a 1.96.

Tuesday

NBC wins the night among the Big 4 in adults 18-49 and every other key demographic (including a tie in women 25-54), with a +50% margin of victory in adults 18-49 (1.8 vs. 1.2 for second-place CBS).

“The Voice” (1.9/7 in 18-49, 9.5 million viewers overall from 8-9 p.m. ET) ranked as the #2 show of the night in 18-49, behind only “This Is Us” and won its timeslot by a +27% margin over “NCIS” (1.9 vs. 1.5). “The Voice” led the time period in every other key demographic (including a tie in men 25-54), while maintaining 100% versus the comparable episode from the previous cycle in 18-49 (1.9 vs. 1.9 on April 4) and 99% in total viewers (9.474 million vs. 9.531 million). L+3: “Voice” grew by +18% in 18-49 (1.87 to 2.21) and more than +1.2 million viewers overall (9.5 million to 10.7 million) going from L+SD to L+3 Nielsens. L+7: Tuesday’s “Voice” has increased by +26% in 18-49 rating going from L+SD to L+7 (from a 2.30 to a 2.90) and +2.1 million viewers overall (10.4 million to 12.5 million). With the addition of projected non-linear ratings, the L+7 figure grows to a 3.30. Upscale: Tuesday’s “Voice” is delivering a solidly upscale audience, indexing at a 108 among adults 18-49 living in homes with $100K+ incomes.

“This Is Us” (2.5/9 in 18-49, 9.9 million viewers overall from 9-10:01 p.m. ET jumped +25% week to week in 18-49 (2.5 vs. 2.0) and +1.5 million persons or +17% in total viewers (9.9 million vs. 8.4 million). “Us” ranked as the #1 show of the night on the Big 4 networks in adults 18-49 and every other key demographic and won the hour in adults 18-49 by a +108% margin (2.5 vs. 1.2 for CBS’ “Bull”). L+3: “This Is Us” grew by +65% in 18-49 (2.55 to 4.20) and +4.6 million viewers overall (9.9 million to 14.5 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lifts of the night in 18-49 rating and total viewers. L+7: “This Is Us” is growing by +75% in 18-49 rating (from a 3.10 to a 5.44) and +6.3 million viewers overall (11.3 million to 17.6 million) going from L+SD to L+7. When projected non-linear viewing is included, the L+7 18-49 rating increases to a 6.88. Upscale: “Us” is generating a strong upscale audience, indexing at a 145 among adults 18-49 living in homes with $100K+ incomes.

“Law & Order True Crime: The Menendez Murders” (0.9/4 in 18-49, 4.1 million viewers overall from 10:01-11 p.m. ET) grew +29% week to week in 18-49 (0.9 vs. 0.7) and +16% in total viewers (4.079 million vs. 3.531 million) and ranked #1 in the timeslot among the ABC, CBS and NBC dramas in adults 18-34 and women 18-34, while tying for #1 in women 18-49.

Is currently beating “Kevin (Probably) Saves the World” in the timeslot by a +29% margin in 18-49 (0.9 vs. 0.7). L+3: “Menendez” grew by +52% in 18-49 (0.90 to 1.37) and +1.6 million viewers overall (4.1 million to 5.7 million) going from L+SD to L+3 Nielsens. L+7: “Law & Order True Crime” is increasing by +61% in 18-49 rating this season going from L+SD to L+7 (from a 1.17 to a 1.88) and +2.3 million viewers overall (4.9 million to 7.2 million). With the addition of projected non-linear ratings, the L+7 figure grows to a 2.08. Upscale: “Law & Order True Crime” is generating a solid upscale audience, indexing at a 108 among adults 18-49 living in homes with $100K+ incomes.

Wednesday

“The Blacklist” (0.9/3 in 18-49, 5.0 million viewers overall from 8-9 p.m. ET) grew +13% week to week in 18-49 (0.9 vs. 0.8) and retained 98% in total viewers (5.0 million vs. 5.2 million) to equal the show’s high in 18-49 since Oct. 11 (1.0). L+3: “Blacklist” increased by +55% in 18-49 (0.86 to 1.33) and +2.3 million viewers overall (5.0 million to 7.3 million) going from L+SD to L+3 Nielsens. L+7: “Blacklist” is growing by +75% in 18-49 rating this season going from L+SD to L+7 (0.97 to a 1.70) and +3.2 million viewers overall (5.7 million to 8.9 million). Upscale: “Blacklist” is delivering a strong upscale audience, indexing at a 128 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).

“Law & Order: Special Victims Unit” (1.1/4 in 18-49, 5.0 million viewers overall from 9-10 p.m. ET) finished within 0.1 of a rating point of the 18-49 slot lead among regular programs (excludes ABC’s “CMA Awards,” 1.1 vs. 1.2 for Fox’s “Star”). L+3: “SVU” grew +6% in 18-49 (1.06 to 1.76) and +2.3 million viewers overall (5.0 million to 7.3 million) going from L+SD to L+3 Nielsens. L+7: “SVU” has grown by +73% this season in 18-49 rating going from L+SD to L+7 (from a 1.28 to a 2.22) and +2.9 million viewers overall (5.7 million to 8.6 million). When projected non-linear viewing is included, the L+7 18-49 rating increases to a 2.71.

“Chicago P.D.” (0.9/3 in 18-49, 5.2 million viewers overall from 10-11 p.m. ET) tied “Criminal Minds” for #2 in the 10 p.m. hour among ABC, CBS and NBC in 18-49. L+3: “P.D.” grew by +93% in 18-49 (0.86 to 1.66) and more than +3.2 million viewers overall (5.2 million to 8.4 million) going from L+SD to L+3 Nielsens, for the strongesst L+3 lifts of the night in 18-49 rating and percentage, as well as total viewers. L+7: “Chicago P.D.” is increasing by +90% in 18-49 rating this season going from L+SD to L+7 (from a 1.17 to a 2.22) and +4.1 million viewers overall (6.1 million to 10.2 million). With the addition of projected non-linear ratings, the L+7 figure grows to a 2.53.

Thursday

“Thursday Night Football,” featuring the Seattle Seahawks at the Arizona Cardinals (4.0/16 in 18-49, 13.1 million viewers overall from 8:29-11:30 p.m. ET on NBC and the NFL Network) won the night in every key ratings measure.

Friday

“Blindspot” (0.7/3 in 18-49, 3.4 million viewers overall from 8-9 p.m. ET) maintained 100% week to week and also 100% of the show’s season premiere of two weeks earlier in adults 18-49 (0.7 vs. 0.7 on both Nov. 3 and Oct. 27), and retained 96% week to week in total viewers (3.4 million vs. 3.5 million). The 0.7 equaled NBC’s highest in-season 18-49 rating in the timeslot since April 7 (0.8). L+3: The previous week’s “Blindspot” increased +67% in 18-49 (0.72 to 1.20) and +1.7 million viewers overall (3.5 million to 5.2 million) going from L+SD to L+3 Nielsens. Upscale: “Blindspot” is attracting a solid upscale audience, indexing at a 110 among adults 18-49 living in homes with $100K+ incomes.

“Dateline NBC” (0.9/4 in 18-49, 1.3 in adults 25-54, 5.2 million viewers overall from 10-11 p.m. ET) ranked #2 in the two-hour timeslot among the Big 4 networks in adults 18-49, adults 25-54 and total viewers. L+3: The prior week’s “Dateline” increased by +26% in 18-49 (1.03 to 1.30) and +1.2 million viewers overall (5.5 million to 6.7 million) going from L+SD to L+3 Nielsens. L+7: Friday’s “Dateline” is growing by +34% this season in 18-49 rating (from a 0.87 to a 1.17) and +1.2 million viewers overall (5.0 million to 6.2 million) going from L+SD to L+7. Upscale: Friday’s “Dateline” is delivering a solid upscale audience, indexing at a 115 among adults 18-49 in $100K+ homes.

Sunday

NBC Sports coverage of New England Patriots-Denver Broncos “Sunday Night Football” (5.8/20 in 18-49, 17.5 million viewers overall from 8:32-11:23 p.m. ET) led NBC to the nightlong win among the Big 4 networks in adults 18-49, total viewers and all other key ratings measures and scored three-week highs for “SNF” in both 18-49 and total viewers.

###

Media contact:

Tom Bierbaum, 814-452-2091

tom.bierbaum@nbcuni.com