News

NBC10 ANNOUNCES DYNAMIC NEW LOOK AND ANCHOR LINEUP FOR ITS WEEKDAY MORNING NEWSCASTS

Erin Coleman and Keith Jones move to weekday mornings from 4am to 7am

Tracy Davidson will join the afternoon anchor desk weekdays at 4pm and 5pm while Vai Sikahema will work on special reports until his retirement at the end of the year

PHILADELPHIA – (September 17, 2020) – NBC10 Philadelphia / WCAU today announced a series of changes to its weekday morning and afternoon anchor lineups. Erin Coleman and Keith Jones will move to weekday mornings to anchor NBC10 News Today from 4am to 7am, alongside First Alert Meteorologist Bill Henley and First Alert Traffic Reporter Sheila Watko. Erin and Keith will also co-anchor the 11am newscast. The changes were announced during Thursday morning’s broadcast during which Tracy Davidson and Vai Sikahema welcomed Erin and Keith to the new morning shift. Along with the changes to the morning anchor team, NBC10 News Today will debut a new look and feel starting Friday, September 19, from 4am to 7am.

Davidson, who previously co-anchored weekday mornings with Sikahema, will move to the afternoon anchor desk joining Jacqueline London and Jim Rosenfield at 4pm and 5pm, respectively. Sikahema will work on special reports such as “Wednesday’s Child,” his weekly adoption/foster care news feature highlighting local children, until his retirement at the end of the year. Tracy and Vai will start their new roles on Monday, September 21.

“Bringing Erin and Keith to the mornings provides an immediate connection for viewers who have gotten to know them during our early evening newscasts. Over the last few years, they have proven to be an anchor team that our viewers know, like and trust,” said Ric Harris, president and general manager of NBC10 and Telemundo62. “It’s also a timely change as it coincides with Vai’s public announcement to retire at the end of this year. NBC10 viewers can count on the same commitment from the morning team to inform, educate and advocate for them. There’s no better time to debut the new faces and new look of NBC10 News Today.”

Among the new features that NBC10 morning news viewers will see are studio showcasing elements. The anchors will no longer sit behind the traditional “big desk” all morning, but rather will be able move with a variety of standing and sitting positions on the news set. The team will also utilize augmented reality to enhance storytelling and display vibrant graphics that adapts to the news of the day.

Viewers can also expect a more interactive experience beyond what they typically see on-air during the morning newscasts. Incorporating the multiplatform nature of NBC10’s storytelling, the morning team will also launch a new Instagram presence and join viewers for Facebook lives to discuss the news of the day. There will also be a social media Tagboard that Erin and Keith will use to bring viewers into the show itself.

“Having Keith and Erin take the wheel makes me proud,” said Sikahema. “They know the responsibility of what the job takes and the importance of getting the information our viewers need every morning. They know how much it means to the community because they grew up here.”

Born in Philadelphia and raised in Voorhees, New Jersey, Erin Coleman joined NBC10 in October 2016 and loves covering the region where she grew up. An active member of the community, Erin can often be found hosting charity galas, walks, breakfast and lunch events, as well as supporting multiple non-profit organizations across our region. She serves as a member of the Junior League of Philadelphia and the National Association of Black Journalists.

A native of New Egypt in Ocean County, New Jersey, and graduate of Villanova University, Keith Jones joined NBC10 in July 2012. An active member of the community, Keith volunteers on the Board of Directors for nonprofits Main Line Deputy Dog, the Philadelphia Fireman’s Museum, and Turning Points for Children. He is also an active volunteer with the American Red Cross of Eastern Pennsylvania and Villanova’s Office of Disability Services.

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Diana Torralvo

610-310-4118

Diana.Torralvo@nbcuni.com