News

NBC4 AND TELEMUNDO 52 ANNOUNCE A MONTH-LONG CLEAR THE SHELTERS PET ADOPTION DRIVE IN AUGUST

Safety process during the COVID-19 pandemic provides the public online methods for pet adoptions

UNIVERSAL CITY, CA – (July 28, 2020) – NBC4/KNBC and Telemundo 52/KVEA announced the return of their successful Clear The Shelters pet adoption drive from August 1-31. The virtual campaign will raise awareness about the importance of pet adoptions while practicing safe social distancing measures and featuring online platforms to make it easy for people to adopt during the COVID-19 pandemic.

Since 2015, the Clear The Shelters campaign, powered by NBC and Telemundo owned television stations, has helped more than 410,000 pets find forever homes. In 2019, more than 17,000 pets were adopted in Southern California alone, helping at least one hundred over-crowded shelters and rescue groups locally.

“This year presents an increased demand on local animal shelters and families seeking pet companions,” said NBC4 President and General Manager Steve Carlston. “NBC4 is committed more than ever to offer the community support and find forever homes for thousands of pets.”

“Through the power of technology and to maintain safe social distancing practices, we are proud to bring back the campaign for the sixth year and offer families the opportunity to find their pet and navigate the adoption process with a participating shelter virtually,” Celia Chavez, President and General Manager, Telemundo 52.

Throughout August, both stations will feature animal-related news stories to further raise awareness about the importance of pet adoptions, fostering pets, and other ways to support local animal shelters in Southern California.

To ensure public safety, this year’s campaign encourages the public to plan their pet adoptions online. Most shelters have eliminated walk-ins and require appointments in advance, while others have specific procedures in place on their websites. To help families plan, please call your local participating shelter for details before visiting.

As part of the Clear the Shelters campaign, NBC4 and Telemundo 52 have teamed up with WeRescue and 24PetWatch to offer viewers the ability to search adoptable pets, connect with a local shelter and submit adoption applications online. Also, individuals interested in donating to a shelter or rescue organization can visit GreaterGood.org’s Clear The Shelters site at ClearTheSheltersFund.org.

Visit www.NBCLA.com/CleartheShelters and www.Telemundo52.com/desocuparlosalbergues to find a participating shelter and follow @NBCLA and @Telemundo52 on social media using hashtags #ClearTheShelters and #DesocuparLosAlbergues.

About NBC4

NBC4 is the West Coast flagship station of the NBCUniversal Owned Television Stations, serving the vast region since 1949. NBC4 produces 43 hours each week of local news and weather, and the station features the largest award-winning investigative unit in Southern California. The station also produces “California Live,” a live weekday 30-minute lifestyle show featuring the latest in entertainment, travel and lifestyle trends across the Golden State. NBC4’s news operation has received nearly every industry award bestowed on local news, including numerous Los Angeles Emmy and Golden Mike Awards, two national and two regional Edward R. Murrow Awards, and a Peabody Award. NBC4 news is delivered across the main broadcast on channel 4, at www.nbcla.com, and through multiple interactive social media platforms 24/7. The NBC Owned Television Stations, a division of NBCUniversal, also operates COZI TV (www.cozitv.com), a national network that brings viewers some of America’s most beloved and iconic television shows and movies.

About Telemundo 52

Telemundo 52 / KVEA is Telemundo’s west coast flagship local television station serving Spanish-speaking viewers in the Los Angeles market. Owned by NBCUniversal, Telemundo 52 has been delivering local news, information and entertainment to viewers throughout Southern California for nearly 30 years, reaching viewers in five counties. Viewers turn to Telemundo 52 for breaking news, weather and sports headlines across a variety of platforms, including online at Telemundo52.com and via mobile and social media channels. Today, Telemundo 52 produces nearly 30 hours of local news and programming each week and demonstrates its commitment to the community by cultivating local partnerships and capturing the diversity of Southern California.

About Clear The Shelters

Clear The Shelters™ / Desocupar Los Albergues® is an annual, nationwide pet adoption campaign that is spearheaded by NBCUniversal Owned Television Stations, a division of NBCUniversal. Every year, NBCUniversal’s TV stations (NBC and Telemundo owned stations), plus affiliated stations partner with local animal shelters and rescues in their communities to host Clear The Shelters events. NBCUniversal Owned Television Stations’ Clear The Shelters campaign was inspired by a 2014 North Texas pet adoption event hosted by NBC 5 / KXAS and Telemundo 39 / KXTX and dozens of area shelters that resulted in the most adopted pets in one day for North Texas. Since 2015, NBCUniversal Owned Television Stations’ Clear The Shelters pet adoption campaign has resulted in more than 410,000 pets finding new homes. Visit ClearTheShelters.com, DesocuparLosAlbergues.com for more information.

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MEDIA CONTACTS

NBC4

Carol Soudah

818.684.3381

Carol.Soudah@nbcuni.com

Telemundo 52

Lizette Carbajal

818-281-9590

lizette.carbajal@nbcuni.com