News

NBC4 SOUTHERN CALIFORNIA AND TELEMUNDO 52 LOS ANGELES PET ADOPTION INITIATIVE “CLEAR THE SHELTERS” RETURNS AUGUST 18

Sixty five shelter locations to offer $20 adoption fees

UNIVERSAL CITY, CA – (August 6, 2018) – NBC4 Southern California / KNBC and Telemundo 52 Los Angeles / KVEA announced today the return of their award-winning pet adoption campaign Clear the Shelters.™ Launching now and culminating on Saturday, August 18, the stations’ annual pet adoption initiative will include participation of 65 local shelters and rescue locations throughout Southern California offering a reduced adoption fee of $20.

“The impact Clear the Shelters has made locally is unparalleled as we go into the fourth year of this successful adoption drive,” said NBC4 President and General Manager Steve Carlston. “Every year the stations’ total adoptions surpass the year prior, and we look forward to doing it again as we help shelters alleviate overpopulation and make adoptions affordable for all families.”

"Adoption is one of the best ways to save pets and enrich our own lives with a loving companion," said Celia Chavez, President and General Manager, Telemundo 52 Los Angeles. “We remain committed to help find good homes for thousands of shelter animals."

Last year, NBC4 and Telemundo 52’s Clear the Shelters™ campaign resulted in more than 11,500 pet adoptions across five counties, making it the largest single day pet adoption in Southern California. Since 2015, more than 150,000 pets have been adopted through Clear the Shelters™, an initiative spearheaded by NBCUniversal Owned Television Stations.

On August 18, NBC4 and Telemundo 52 will broadcast live from several shelters beginning with NBC4’s Today in LA morning news at 7 a.m., live reports throughout the day, and success stories and highlights on the 5, 6 and 11 p.m. newscasts. Additionally, VCA Animal Hospitals health teams will be at the shelters to offer a limited health guarantee and a certificate for a free first exam to all new pet owners to ensure a healthy start.

To give viewers more opportunities to adopt at the reduced fee, the public can take advantage of the $20 adoption fee in advance as well on Saturday, August 11 from 10 a.m. to 2 p.m. at Bella Terra, 7777 Edinger Ave. in Huntington Beach, and on Sunday, August 12 from 10 a.m. to 2 p.m. at Citadel Outlets, 100 Citadel Dr. in Los Angeles.

For more information and ongoing animal-related stories, visit NBCLA.com/cleartheshelters and Telemundo52.com/desocuparlosalbergues. Follow @NBCLA and @Telemundo52 on social media throughout the campaign and on August 18 for Facebook live feeds throughout the Southland using hashtag #CleartheShelters and #DesocuparlosAlbergues.

About NBC4 Southern California

NBC4 Southern California is the West Coast flagship station of the NBCUniversal Owned Television Stations, serving the vast region since 1949. NBC4 produces 43 hours each week of local news and weather, and the station features the largest award-winning investigative unit in Southern California. NBC4’s news operation has received nearly every industry award bestowed on local news, including numerous Los Angeles Emmy and Golden Mike Awards, two national and two regional Edward R. Murrow Awards, and a Peabody Award. NBC4 news is delivered across the main broadcast on channel 4, at www.nbcla.com, and through multiple interactive social media platforms 24/7. The NBC Owned Television Stations, a division of NBCUniversal, also operates COZI TV (www.cozitv.com), a national network that brings viewers some of America’s most beloved and iconic television shows and movies.

About Telemundo 52 Los Angeles

Telemundo 52 / KVEA is Telemundo’s West Coast flagship television station, serving the Spanish-speaking community in the Los Angeles market. Owned by NBCUniversal, Telemundo 52 has been delivering local news, information and entertainment to viewers throughout Southern California for nearly 30 years, reaching approximately 10 million viewers in five counties. Viewers turn to Telemundo 52 for breaking news, weather and sports headlines across a variety of platforms, including online at Telemundo52.com and via mobile and social media channels. Today, Telemundo 52 produces more than 20 hours of local news and programming each week and demonstrates its commitment to the community by cultivating local partnerships and capturing the diversity of Southern California

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MEDIA CONTACTS

NBC4 Southern California
Carol Soudah, 818.684.3381

Carol.Soudah@nbcuni.com

Telemundo 52 Los Angeles
Cecilia
Jativa-McKim, 818.684.1134
Cecilia.JativaMcKim@nbcuni.com