The Mutliplatform Campaign “Nuestras Voces Cuentan” Underscores the Strength of the Latino Community through a Series of Powerful Murals to be Featured in Network PSAs
Telemundo to Support Local Non-profits Helping Latinos Impacted by the Pandemic in Houston, Los Angeles, Newark
MIAMI – September 15, 2020 –Telemundo, the leading media company serving Hispanics in the U.S. and Puerto Rico, kicks-off Hispanic Heritage Month with the launch of Nuestras Voces Cuentan (Our Voices Matter), a multiplatform celebratory campaign under the banner of its award-winning corporate social responsibility initiative, “El Poder En Ti” (The Power in You). The month-long initiative will recognize and highlight the culture, spirit, triumphs, and extraordinary contributions of the more than 60 million Latinos living in the U.S. at a time when their presence and influence is increasingly shaping the economic, cultural and political future of America.
Nuestras Voces Cuentan, showcases a set of original paintings by talented Hispanic artists residing in Houston, Los Angeles, and the greater New York/tri-state area. The selected artists were asked to represent the power of the Latino community in each of their works and to encourage Latinos to engage in the upcoming 2020 election, while honoring family values and Latino culture, as well as the accomplishments of women, health professionals, athletes, farm workers and young entrepreneurs, among others. In line with health and safety protocols during the pandemic, each 6-foot long canvas was painted in the respective artist’s studio and will be put on display at Telemundo Center —the Network’s state-of-the-art global headquarters in Miami, Florida. Following are the selected artists:
"The strength of Latinos continues to grow as – for the first time – they are the largest ethnic minority group eligible to vote in November," said Senior Vice President of Corporate and External Affairs Christina Kolbjornsen. "This Hispanic Heritage Month, Telemundo is honoring those who have paved the way while continuing to ensure Latino voices are heard and counted, especially as they take part in a historic presidential election.”
Using the hashtag #NuestrasVocesCuentan and #UsaTuVoz, Telemundo will encourage viewers and the Latino community to share their version of a painting to expand the conversation on what it means to be a Latino in the U.S.
In addition, Telemundo will be donating $10,000 each to three non-profit organizations located in each of the artists’ cities. The donations will help the organizations’ local COVID-19 pandemic relief efforts. The non-profit partners include:
Network Integration and Special Programming:
The campaign will include a series of custom on-air public service announcements featuring the selected artists, with voice overs from prominent journalists from the Network including: Felicidad Aveleyra, Julio Vaqueiro, and Vanessa Hauc. It will also feature weekly in-show segments across network shows and daily digital and social content highlighting the many contributions of Hispanics in the U.S. Telemundo talent will share testimonials about their Latino experience and encourage viewers to share theirs on Telemundo’s El Poder En Ti social media platforms. Telemundo will also launch From Me to Me, a brand new, original weekly franchise on Latinx Now!, the Network’s leading bilingual entertainment source in the Latinx world. Each digital episode will feature a Latinx celebrity or personality who will answer a series of questions, providing an in-depth understanding of their personal journey as a Latino in the U.S.
Additionally, Peacock, NBCUniversal’s new streaming service, will premiere its first original Latino short form documentary series True Colors. The series tells the stories of Hispanic trailblazers and thought leaders in various fields, including Alex Rodríguez, John Leguizamo, Alexandria Ocasio-Cortez, Mario Lopez, Ellen Ochoa, Laurie Hernandez and Lele Pons. Presented in English, and developed in partnership with Telemundo, True Colors allows all audiences the opportunity to experience the reality and celebrate the richness and beauty of Hispanic culture. The streaming service will also premiere snackable versions of iconic Telemundo series El Chema, El Cuerpo del Deseo, La Doña and more.
# # #
About NBCUniversal Telemundo Enterprises
NBCUniversal Telemundo Enterprises is a world-class media company leading the industry in the production and distribution of high-quality Spanish-language content to U.S. Hispanics and audiences around the world. This fast-growing multiplatform portfolio is comprised of the Telemundo Network and Station Group, Telemundo Deportes, Telemundo Global Studios, Universo, and a Revenue Strategy & Innovation unit. Telemundo Network features original Spanish-language entertainment, news, and sports content reaching 94% of U.S. Hispanic TV households in 210 markets through 30 local stations, 50 affiliates, and its national feed. Telemundo also owns WKAQ, a television station that serves viewers in Puerto Rico. Telemundo Deportes is the designated Spanish-language home of two of the world’s most popular sporting events: FIFA World Cup™ through 2026 and the Summer Olympic Games through 2032. Telemundo Global Studios is the company’s domestic and international scripted production unit, including Telemundo Studios, Telemundo International Studios, Telemundo International, Underground Producciones, an internationally renowned production boutique based in Argentina as well as all of the company’s co-production partnerships. As the #1 media company reaching Hispanics and millennials online, the Revenue Strategy & Innovation unit distributes original content across multiple platforms, maximizing its exclusive partnerships with properties such as BuzzFeed, Vox, and Snapchat. Through Telemundo Internacional, the largest U.S.-based distributor of Spanish-language content in the world; and Universo, the company reflects the diverse lifestyle, cultural experience, and language of its expanding audience. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.
Telemundo Press Contacts: