Visit ClearTheShelters.com to find out how you can virtually research and safely adopt a homeless pet in need - or donate online to help shelters and rescues near you
NEW YORK, NY – (July 27, 2020) – NBC 4 New York/WNBC and Telemundo 47/WNJU will kick off their 2020 Clear the Shelters™ pet adoption campaign starting Saturday, August 1 at more 80 than locations across the Tri-State region. It will include measures to promote social distancing while adding a new donation component that will help generate critical funds for shelters and rescues. The effort will continue throughout August and is part of NBCUniversal Owned Television Stations’ national Clear the Shelters campaign that will occur in approximately 150 markets from coast to coast.
“Many of our local animal shelters and pet rescues have been hit hard by the pandemic, including reductions in staff, volunteers and donations. This makes the 2020 Clear the Shelters campaign even more timely. Our WNBC team has helped connect more than 28,000 homeless pets with forever homes over the past five years of the campaign. Throughout August, we look forward to again helping thousands of local families experience the comfort and love that a rescue pet can bring,” said Eric Lerner, President and General Manager of NBC 4 New York.
“Promoting responsible pet ownership and linking families with local pets in need are hallmarks of Telemundo 47’s Desocupar Los Albergues campaign. Our shelters and rescues have provided a great source of relief to our community during this trying time. We look forward to showcasing so many of these positive connections to our viewers throughout August while continuing to provide the information our viewers need to keep their animals happy and healthy for many years to come,” said Cristina Schwarz, President and General Manager of Telemundo 47.
Due to the impact of COVID-19, the annual Tri-State campaign has adjusted to ensure the health, safety, and convenience of all participating in the adoption process. The new, month-long effort will provide more time for families to research available pets and become acquainted “virtually” since many shelters have had to change the way they conduct adoption appointments. Further, potential adoption incentives such as reduced or waived fees are not required to participate in this year’s campaign and remain at the discretion of each individual shelter and rescue.
The Tri-State’s Clear The Shelters’ “Adopt & Donate” campaign features returning partners WeRescueand GreaterGood.org, and new partner 24PetWatch. Users can use the WeRescue iOS app to locate adoptable pets near their zip code, submit their pet adoption applications through shelters’ websites, and ask questions directly to shelters. Individuals who are interested in donating to a shelter/rescue, please visit GreaterGood.org’s Clear the Shelters donation site ClearTheSheltersFund.org. Also, 24PetWatch is enabling shelters to increase their exposure through 24Petshelter.com/cleartheshelter, a free website providing a full list of participating shelters and their adoptable pets along with a link to contact them.
This is the sixth consecutive year that NBC and Telemundo owned stations will present their popular pet adoption campaign to communities nationwide in partnership with affiliate stations and shelters/rescues. Since 2015, NBCUniversal Owned Television Stations’ Clear the Shelters campaign has helped more than 410,000 pets across the country find a new home. You can follow the effort on Twitter @ClearTheShelter, and on social media using the hashtags #ClearTheShelters and #DesocuparLosAlbergues.
About NBC 4 New York / WNBC
NBC 4 New York / WNBC is the flagship station of the NBC Owned Television Stations division of NBCUniversal, serving the New York Tri-State area with an unparalleled commitment to broadcast excellence for more than 75 years.
The station features New York’s largest investigative reporting team, the I-Team and includes Edward R. Murrow and Emmy Award-winning journalists who successfully track down the answers to the questions most important to viewers. Storm Team 4, the station’s trusted weather team, utilizes the most accurate and the most powerful weather technology available to keep Tri-State viewers informed and safe when severe weather strikes. This includes StormTracker 4, the only commercial high-frequency S-Band dual polarization fixed Doppler weather radar operating in the Northeast.
In addition to NBC 4 New York’s primary channel, other programming outlets include COZI TV, the station’s multicast channel, and out-of-home platforms, including TV screens in taxi cabs, elevators and aboard New York-New Jersey PATH trains. The station also delivers news and information across all platforms, including its dedicated website, mobile app and social media platforms.
About Telemundo 47 New York / WNJU
Telemundo 47 / WNJU is the Telemundo television station serving Spanish-speaking viewers in New York, New Jersey and Connecticut for more than 50 years. The Tri-State’s Spanish-language broadcasting channel for soccer, Telemundo 47 will offer exclusive Spanish-language coverage of the 2022 and 2026 FIFA Men’s World Cup™ tournaments and the 2025 FIFA Women’s World Cup™ tournament.
Delivering more than 27 hours of locally-produced news, information and entertainment programing each week, Telemundo 47 offers comprehensive breaking news coverage and features the New York market’s only team of bilingual meteorologists, La Autoridad en El Tiempo, who use cutting-edge technology to keep viewers and their families safe and informed. This includes Tele Doppler 47, con tecnología S band, the most powerful and most accurate weather technology available.
Telemundo 47’s local consumer investigative unit, Telemundo Responde, returns every telephone call, responds to every electronic inquiry and has recovered more than $2 million for local viewers. The station also features Acceso Total, the region’s only local entertainment variety program with TeleXitos, the station’s multicast network, offering viewers many beloved, iconic television series in an easy-to-watch, comfortable Spanish-language format.
As a station, Telemundo 47 demonstrates its commitment to the communities it serves by cultivating local partnerships with organizations that reflect the diversity of the local market. Telemundo 47 also provides news and information across all platforms, online at Telemundo47.com, and via its dedicated mobile app and across social media.
About Clear The Shelters
Clear The Shelters™ / Desocupar Los Albergues® is an annual, nationwide pet adoption campaign that is spearheaded by NBCUniversal Owned Television Stations, a division of NBCUniversal. Every year, NBCUniversal’s TV stations (NBC and Telemundo owned stations), plus affiliated stations partner with local animal shelters and rescues in their communities to host Clear The Shelters events. NBCUniversal Owned Television Stations’ Clear The Shelters campaign was inspired by a 2014 North Texas pet adoption event hosted by NBC 5 / KXAS and Telemundo 39 / KXTX and dozens of area shelters that resulted in the most adopted pets in one day for North Texas. Since 2015, NBCUniversal Owned Television Stations’ Clear The Shelters pet adoption campaign has resulted in more than 410,000 pets finding new homes. Visit ClearTheShelters.com, DesocuparLosAlbergues.com for more information.
Alexandra Trochanowski (WNBC)
Aida E. Rosario (WNJU)