The Finale of the Network’s Original Production was the Top Spanish-Language Primetime Program in All Key Demos and the #1 Primetime Program, Regardless of Language, in Los Angeles, New York, Miami and Dallas Among Adults 18-49
The Hit Series was also the Most Social Primetime Drama Series in America Last Night
MIAMI – August 13, 2019 – The finale of Telemundo’s hit original production “Betty en NY,” a modern adaptation of the television global phenomena “Yo Soy Betty la Fea,” ranked as the # 1 primetime drama series in America last night among adults 18-49 and adults 18-34, according to Nielsen. In addition, it was the #1 Spanish-language program in primetime among adults 18-49, adults 18-34 and total viewers. Starring breakthrough actress Elyfer Torres, the finale of the family-friendly series averaged 808,000 adults 18-49, 352,000 adults 18-34, and over 1.7 million in total viewers, outperforming Univision’s “Sin Miedo a la Verdad” in all key demos. The finale was also the #1 most social primetime drama series regardless of language, according to Nielsen Social. Additionally, “Betty en NY” was also the #1 program in primetime on finale night, regardless of language, in Los Angeles, New York, Miami and Dallas among adults 18-49.
During the series’ full run, Telemundo also ranked as the #3 network, regardless of language, in the 9pm timeslot among adults 18-34 behind ABC and NBC and outperforming FOX, CBS, CW and all cable networks including TNT, ESPN & Adult Swim, MTV, and TBS. The first scripted production filmed at Telemundo Center, “Betty en NY” ranked as the #1 regularly-scheduled program at 9pm in Spanish-language broadcast television season-to-date averaging 675,000 adults 18-49 and 283,000 adults 18-34. According to Nielsen Social, “Betty en NY” was also the #2 most social Hispanic primetime entertainment series during its full run, only ranking behind the network’s own “La Reina del Sur 2” and generated more than 3 billion engagements across all platforms including television, digital and social media.
A Telemundo Global Studios production, the dramedy reimagined one of the most influential stories in global broadcast history, "Yo Soy Betty, la fea," for a new generation of viewers. The all-star cast also includes Erick Elías and Sabrina Seara, with a special participation from Aaron Díaz, César Bono, Saúl Lizaso, Héctor Suárez Gomís, Alma Delfina, Jeimy Osorio and Sylvia Sáenz. Created by Fernando Gaitán, the original Colombian telenovela inspired several versions around the world, including Germany, The Netherlands, Russia, India, Turkey, Greece, Spain and Brazil. “Ugly Betty,” the award-winning U.S. version starring America Ferrera, ran for four seasons on network television.
The series chronicled the life of Beatriz Aurora Rincon Lozano (Torres), an intelligent and skilled young Latina living her dream in the Big Apple. After six months of being rejected for multiple jobs due to her appearance, Betty makes the fateful decision to accept a position below her qualifications. Landing a job at stylish V&M Fashion, she becomes the secretary to the company's president. Often ridiculed and humiliated for not fitting in, Betty is determined to stand model-tall in this war of appearances. It may be the fashion business, but Betty has designs on how to grow as a person. Still, none of her degrees may help her with the biggest challenge of all: true love.
Source: Nielsen, 8/12/19, L+SD, Monday 8-11pm, IMP (000). NSI, 8/12/19, Monday 9-10p ET/PT & 8-9p MT/CT, rank based on A18-49 (000). Drama series rank based on General Drama summary type code. Nielsen Social Content Ratings, 8/12/19, ranked by total linear episode-level interactions. 2/6/2019 – 8/12/2019, IMP (000), Rank among all networks based on L+SD; Spanish-language based on Most Current, M-F 9-10pm strict daypart. Nielsen Social Content Ratings, 2/6/19 8/12/19, ranked by total linear program-level interactions.