Catapulted Telemundo to #1 in Spanish-language Prime Among All Key Demos, Outperforming the Combined Delivery of all Spanish-language Broadcast Networks among Adults 18-49
Ranked as the #1 Program Regardless of Language in Los Angeles, New York, Miami and Houston, Among Adults 18-49
Ranked As the #1 Most Social Non-sports Program of the Day Across all Broadcast and Cable Networks; Star-studded Award Ceremony Became Worldwide Trending Topic in Twitter
MIAMI – April 26, 2019 – Last night’s broadcast of Telemundo’s 2019 Billboard Latin Music Awards dominated Spanish-language prime time, delivering 2.4M total viewers, an 11% increase vs. 2018, and 1.1M adults 18-49, according to Nielsen. The prestigious awards ceremony pushed Telemundo to #1 in Spanish-language prime among adults 18-49 and total viewers, outperforming the combined delivery of all Spanish-language broadcast networks among adults 18-49 by +58% & +32% among total viewers. The show reached a cumulative audience of 5.2M total viewers, including 2.6M adults 18-49 with the simulcast on Telemundo and Universo.
On social media, the 2019 Billboard Latin Music Awards ranked as the #1 most social non-sports program of the day across all broadcast and cable networks yesterday. On the day of the show, the show generated over 1.7M global actions across social platforms (Facebook, Instagram and Twitter) and 19M global views across social platforms including Instagram and Facebook. During the show, #Billboards2019 became a Worldwide Trending Topic. The 2019 Billboard Latin Music Awards was also the top performing property on Telemundo.com with 750,000 total page views, as well as 221,000 unique users across digital platforms.
Locally, the 2019 Billboard Latin Music Awards show ranked as the #1 program in its daypart, regardless of language, in Los Angeles, New York, Miami, and Houston among adults 18-49. It was also the #1 program in total day in Spanish-language television in Dallas and Chicago.
Ozuna was the night’s big winner, taking home 11 awards and breaking the record of most awards won in one year. The show featured 16 electrifying musical performances, including the world premiere of superstars Luis Fonsi, Nicky Jam and Sebastián Yatra’s “Date la Vuelta”, a show stopping opening by Wisin, Yandel and Romeo Santos of “Aullando”, Marc Anthony’s world premiere of “Parecen Viernes”, an electrifying performance by the night’s top winner, Ozuna, and Nicky Jam of “Te Robaré” and a grand finale by Carlos Vives and Wisin with the television premiere of “Si me das tu amor”.
Sources: Nielsen, Live+SD, 4/25/19, A18-49 & P2+, rank among TEL, UNI, UMA, AZA & ETV, 8-11pm strict daypart. Fast TA, 6-minute qualifier, A18-49 & P2+. NSI, A18-49 (000), 4/15/19, Rank among program impressions for TEL, UNI, UMA, NBC, ABC & CBS. Shareablee Global Data 4/25/19. Adobe Analytics, US Only 4/25/19. Nielsen Social Content Ratings, US Only, 4/25/19, ranked by linear program-level interactions
Claudia Franklin, Vice President, Programming Publicity