The Digital Shopping Tool Adds Layer of Engagement for Viewers and Aims to Make Shopping Easier and More Exciting than Ever for U.S. Hispanics
MIAMI- October 14, 2020 – Telemundo, the leading media company serving Hispanics in the U.S. and Puerto Rico, announced today the launch of Shop Telemundo, a new interactive shopping experience that brings viewers the products they love through an online marketplace of more than 50 retail partners across multiple categories including home, fashion, beauty and more. Shop Telemundo is powered by NBCUniversal’s suite of content and commerce tools including NBCUniversal Checkout and ShoppableTV.
“With over $1.5 trillion in buying power, Hispanics have emerged as one of the most powerful and influential consumers in the U.S.,” said Romina Rosado, Senior Vice President of Entertainment & Content, NBCUniversal Telemundo Enterprises. “With Shop Telemundo, we are enhancing the viewer experience with a new layer of engagement that allows fans to interact with their favorite content, while driving results for retailers and partners.”
Shop Telemundo will span across the network’s television, digital, editorial and social platforms and provide viewers the opportunity to shop through highly engaging English and Spanish-language content experiences. The innovative interactive platform will kick off with a series of editorial pieces focused on celebrity trends, seasonal inspirations, specially curated gift guides and more. Featured online and powered by NBCUniversal Checkout, viewers can buy the highlighted products in a seamless, native environment. Shop Telemundo will also give viewers interactive ShoppableTV experiences, during which fans simply use their smartphone camera to scan an NBCU code to easily purchase what they see on television.
Telemundo viewers are passionate deal seekers, often ahead of the curve as the first to try new products and services. They prefer connecting with brands through social networking sites and are 27% more likely to make a purchase from brands they feel connected with. Across the board, Hispanics are more likely to shop with mobile devices, use mobile payment services, and purchase big ticket items online. NBCUniversal is uniquely positioned to blend content and commerce in both English and Spanish language, making Shop Telemundo a highly relevant experience for its audience, and a new opportunity for retailers to make deep connections with consumers through culturally relevant content.
“Telemundo is a trusted cultural connector with its passionate viewers at the center. And, as retailers in every sector are looking for new ways to engage with consumers, our innovative tools provide a new avenue for commerce,” said Josh Feldman, Executive Vice President, Head of Marketing & Advertising Creative, NBCUniversal. “We’re experiencing an increase in demand for e-commerce solutions that are engrained in our content, inspiring our fans to shop, and we’re thrilled to bring Telemundo’s viewers these new shopping experiences across all devices.”
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About NBCUniversal Telemundo Enterprises
NBCUniversal Telemundo Enterprises is a world-class media company leading the industry in the production and distribution of high-quality Spanish-language content to U.S. Hispanics and audiences around the world. This fast-growing multiplatform portfolio is comprised of the Telemundo Network and Station Group, Telemundo Deportes, Telemundo Global Studios, Universo, and a Revenue Strategy & Innovation unit. Telemundo Network features original Spanish-language entertainment, news, and sports content reaching 94% of U.S. Hispanic TV households in 210 markets through 30 local stations, 50 affiliates, and its national feed. Telemundo also owns WKAQ, a television station that serves viewers in Puerto Rico. Telemundo Deportes is the designated Spanish-language home of two of the world’s most popular sporting events: FIFA World Cup™ through 2026 and the Summer Olympic Games through 2032. Telemundo Global Studios is the company’s domestic and international scripted production unit, including Telemundo Studios, Telemundo International Studios, Telemundo International, Underground Producciones, an internationally renowned production boutique based in Argentina as well as all of the company’s co-production partnerships. As the #1 media company reaching Hispanics and millennials online, the Revenue Strategy & Innovation unit distributes original content across multiple platforms, maximizing its exclusive partnerships with properties such as BuzzFeed, Vox, and Snapchat. Through Telemundo Internacional, the largest U.S.-based distributor of Spanish-language content in the world; and Universo, the company reflects the diverse lifestyle, cultural experience, and language of its expanding audience. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.
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