USA’s 2-0 Win over Sweden Ranks as Most Live Streamed Women’s World Cup Match In Network History
MIAMI – June 21, 2019 – Telemundo Deportes' coverage of 2019 FIFA Women’s World Cup France™ delivered strong numbers in the Group Stage, based on data from Nielsen, and digital data from Adobe Analytics. Through the 36 Group Stage matches that aired across Telemundo, Universo and Telemundo Deportes and NBC Sports app, the network scored a Total Audience Delivery average of 194,000 viewers – a 50% increase from the 2015 Group Stage average of 129,000 (excluding 2015 Mexico matches, as that team didn’t qualify for this year’s event).
Yesterday’s USA vs. Sweden scored a Total Audience Delivery average of 422,000 viewers. The match reached 1.1 million viewers.
On the digital front, USA vs. Sweden set the Telemundo record as the most live streamed Women’s World Cup match in network history, surpassing the previous high by 42% (USA vs. Thailand on June 11.) The game was the #1 most social Spanish-language sports event of the day.
Digital live streams through Group Stage were double (+103%) that of the entire 2015 group stage total – excluding matches that were shown only on digital platforms in 2015.
Top Women’s World Cup matches in the Group Stage:
|USA vs. Chile 6/16||833,000|
|USA vs. Thailand 6/11||486,000|
|England vs. Scotland 6/9||472,000|
|England vs. Argentina 6/14||435,000|
|Sweden vs. USA 6/20||422,000|
Telemundo Deportes’ exclusive Spanish-language coverage of the FIFA Women’s World Cup continues this weekend with the knockout round that begins Saturday, June 22 at 11:30 a.m. ET on Telemundo, with two-time champion Germany facing Nigeria. On Monday, June 24, USA faces Spain at 11:30 a.m. ET, live on Telemundo. Full schedule here
Source: Nielsen, L+SD, 6/7/19-6/20/19; fast national and fast cume for USA game on 6/20/19; cume based on 6-minute qualifier, P2+. Adobe Analytic, Platforms: Telemundo.com, Deportes En Vivo App, NBC Sports App, Live Streams, Period: Jun 7th – 20th 2019. TAD is based on match window duration. Nielsen Social Content Ratings, linear episode-level Twitter metrics, Hispanic networks. Adobe analytics 6/20/2019