MIRAMAR, FL – (April 08, 2019) – The Telemundo Station Group today announced that Tatiana Argüello has been named President and General Manager of Telemundo Denver / KDEN. In her new role, Argüello will be responsible for leading all station operations including news/digital, sales, marketing/promotions, human resources, community affairs, and technology/operations. Her first day at KDEN will be May 6. She leaves her role as NBCUniversal Owned Television Stations’ Director of Local and Regional Sales. Argüello will report to Manuel Martinez, President of the Telemundo Station Group.

“Tatiana is a consummate professional. She is smart and driven and thrives on mentoring her teams to achieve successful business outcomes while helping to foster their professional growth,” said Martinez. “I am excited she will lead Telemundo Denver - a station that continuously ranks as the #1 Spanish-language station in Denver among key demos and across our local news and primetime programming periods.”

Argüello returns to Telemundo Denver after launching her career in local broadcast at KDEN as an intern, 18 years ago. Earlier this year, Argüello was promoted to Director of Local and Regional Sales for the NBCUniversal Owned Television Stations division after working as the Telemundo Station Group’s Northeast National Sales Director since 2014. In this role, Argüello managed all northeast national sales operations for the Telemundo owned and affiliate stations, developed new business and created cross-cultural marketing campaigns that helped to grow the station group’s advertising revenue. Before this, Argüello worked as National Sales Manager for Telemundo 47 in New York from 2008 to 2014. Argüello moved to New York after working at KDEN from 2001 to 2008 and holding various roles with increasing responsibility including National Sales Manager for the station.

“I am incredibly honored to return home to Colorado and join the talented team of professionals at Telemundo Denver,” added Argüello. “Together, we will grow our commitment to the Mile High City’s thriving Hispanic community while delivering the high-quality news and content our viewers expect across television, digital, and social media platforms. We will also explore new creative opportunities in close collaboration with our advertising partners to generate innovative and culturally relevant campaigns that are truly responsive to the region’s economic and demographic growth, while also meeting the evolving demands of Denver’s business community. I also want to thank my amazing team in New York for their unyielding support and pursuit of excellence over the past 11 years.”

Argüello is a member of the development program called “She Leads” that was launched by the NBCUniversal Owned Television Stations division in 2018 for high potential NBC/Telemundo owned station female sales leaders to provide them with the mentoring, tools and exposure they need to acquire leadership roles within the owned stations division and NBCUniversal.

A Colorado native, Argüello earned a bachelor’s of science degree in Operations Management and a Certificate in International Business from the University of Colorado, Leeds School of Business. She will be relocating from New York City to Denver with her husband and two young children.

Telemundo Denver is Telemundo’s local television station serving Spanish-speaking viewers throughout Denver and the state of Colorado. KDEN delivers its audiences 13 hours of local news, sports and weather forecasts - each week - across all platforms. The station is also home to a “Telemundo Responde” consumer investigative unit that is charged with standing up for consumers who may have been wronged, and features the market’s only Spanish-language TV station app that delivers audiences real-time weather alerts in Spanish.

About Telemundo Station Group
Telemundo Station Group, part of the NBCUniversal Owned Television Stations division of NBCUniversal, is comprised of 30 local television stations in the U.S. and Puerto Rico. Producing and broadcasting more than 21,000 hours of unique and relevant local content each year, including award-winning news, public affairs, and entertainment programming, Telemundo Station Group serves Spanish-speaking viewers in the metropolitan areas of Los Angeles, New York, Miami-Fort Lauderdale, Houston, Dallas-Fort Worth, Chicago, San Antonio, San Francisco Bay Area, Phoenix, Harlingen, Sacramento, Orlando, Fresno, Philadelphia, Washington D.C., San Diego, Tampa, Denver, El Paso, Boston, Las Vegas, Tucson, Hartford, Salt Lake City, Fort Myers-Naples, Springfield, Richmond and Puerto Rico. In addition, Telemundo Station Group operates TeleXitos, a national multicast network that offers viewers popular action and adventure television series and feature films in Spanish. The group also provides support to 49 Telemundo affiliates across the country and manages dedicated local websites and applications, as well as a robust digital out-of-home operation.


Melissa Castro