NEW YORK, NY – (September 3, 2020) - NBC 4 New York and Telemundo 47 announced the final results of this year’s Clear The Shelters™ pet adoption campaign, setting a new record for local recorded adoptions and raising important funds to support more than 90 local shelters and rescues. Due to the impact of COVID-19, this year’s effort was the very first to go virtual, with the Tri-State’s month-long “Adopt & Donate” campaign providing more time for families to research available pets, while offering necessary steps to ensure the health, safety, and convenience of all participating in the adoption process.
“This was a remarkable effort in a very difficult year. Our campaign connected 18,077 homeless animals with loving homes all across the Tri-State. We also raised $90,598 to support the work of our shelter and rescue partners. We thank all of our WNBC viewers who supported this year’s effort,” said Eric Lerner, President and General Manager of NBC 4 New York.
“Telemundo 47 viewers love animals and it shows. Our morning ‘Pet of the Day’ segments were a hit and we received more emails, phone calls and social media inquiries than ever before. There is nothing like the love and affection that a shelter or rescue pet can bring, particularly during these tough times. This is why we are overjoyed at the results of our Desocupar Los Albergues campaign and the heartwarming tales of viewers meeting their new best friends for the first time,” said Cristina Schwarz, General Manager and President, Telemundo 47 New York.
Since launching in 2015, NBC 4 New York and Telemundo 47’s Clear the Shelters campaigns have consistently generated increases in recorded adoptions:
NBC 4 New York and Telemundo 47’s Clear The Shelters “Adopt & Donate” campaign is the largest of 125 local efforts conducted by NBC and Telemundo owned stations with affiliate stations and shelters from coast-to-coast. Over 130,000 pets were adopted in this year’s sixth annual national campaign with more than 500,000 pets adopted to date through these efforts.
This year’s Clear The Shelters’ “Adopt & Donate” campaign featured returning partners WeRescueand GreaterGood.org, and new partner 24PetWatch. The WeRescue iOS app and 24PetWatch’s free website 24Petshelter.com/cleartheshelter helped individuals adopt pets virtually while GreaterGood.org’s Clear The Shelters donation site ClearTheSheltersFund.org provided a way for people to donate to participating shelters/rescues to support their important work for pets.
Follow the effort on Twitter @ClearTheShelter, and on social media using the hashtags #ClearTheShelters and #DesocuparLosAlbergues. For more information about this year’s pet adoption campaign, visit ClearTheShelters.com. Follow the effort on Twitter @ClearTheShelter, and on social media using the hashtags #ClearTheShelters and #DesocuparLosAlbergues.
About NBC 4 New York / WNBC
NBC 4 New York / WNBC is the flagship station of the NBC Owned Television Stations division of NBCUniversal, serving the New York Tri-State area with an unparalleled commitment to broadcast excellence for more than 75 years.
The station features New York’s largest investigative reporting team, the I-Team and includes Edward R. Murrow and Emmy Award-winning journalists who successfully track down the answers to the questions most important to viewers. Storm Team 4, the station’s trusted weather team, utilizes the most accurate and the most powerful weather technology available to keep Tri-State viewers informed and safe when severe weather strikes. This includes StormTracker 4, the only commercial high-frequency S-Band dual polarization fixed Doppler weather radar operating in the Northeast.
In addition to NBC 4 New York’s primary channel, other programming outlets include COZI TV, the station’s multicast channel, and out-of-home platforms, including TV screens in taxi cabs, elevators and aboard New York-New Jersey PATH trains. The station also delivers news and information across all platforms, including its dedicated website, mobile app and social media platforms.
About Telemundo 47 New York / WNJU
Telemundo 47 / WNJU is the Telemundo television station serving Spanish-speaking viewers in New York, New Jersey and Connecticut for more than 50 years. The Tri-State’s Spanish-language broadcasting channel for soccer, Telemundo 47 will offer exclusive Spanish-language coverage of the 2022 and 2026 FIFA Men’s World Cup™ tournaments and the 2025 FIFA Women’s World Cup™ tournament.
Delivering more than 27 hours of locally-produced news, information and entertainment programing each week, Telemundo 47 offers comprehensive breaking news coverage and features the New York market’s only team of bilingual meteorologists, La Autoridad en El Tiempo, who use cutting-edge technology to keep viewers and their families safe and informed. This includes Tele Doppler 47, con tecnología S band, the most powerful and most accurate weather technology available.
Telemundo 47’s local consumer investigative unit, Telemundo Responde, returns every telephone call, responds to every electronic inquiry and has recovered more than $2 million for local viewers. The station also features Acceso Total, the region’s only local entertainment variety program with TeleXitos, the station’s multicast network, offering viewers many beloved, iconic television series in an easy-to-watch, comfortable Spanish-language format.
As a station, Telemundo 47 demonstrates its commitment to the communities it serves by cultivating local partnerships with organizations that reflect the diversity of the local market. Telemundo 47 also provides news and information across all platforms, online at Telemundo47.com, and via its dedicated mobile app and across social media.
About Clear The Shelters
Clear The Shelters™ / Desocupar Los Albergues® is an annual, nationwide pet adoption campaign that is spearheaded by NBCUniversal Owned Television Stations, a division of NBCUniversal. Every year, NBCUniversal’s TV stations (NBC and Telemundo owned stations), plus affiliated stations partner with local animal shelters and rescues in their communities to host Clear The Shelters events. NBCUniversal Owned Television Stations’ Clear The Shelters campaign was inspired by a 2014 North Texas pet adoption event hosted by NBC 5 / KXAS and Telemundo 39 / KXTX and dozens of area shelters that resulted in the most adopted pets in one day for North Texas. Since 2015, NBCUniversal Owned Television Stations’ Clear The Shelters pet adoption campaign has resulted in more than half a million pets finding new homes. Visit ClearTheShelters.com, DesocuparLosAlbergues.com for more information.
John Durso, Jr.